Read REConMENA2011ConferenceBrochure.pdf text version

NOVEMBER 28 ­ 29, 2011

Dubai International Convention & Exhibition Centre Dubai, United Arab Emirates

www. re c o nmid d leeas m

Jointly Organised By Silver Sponsors Awards Sponsors Knowledge Partner Media Sponsors

RECon Middle East & North Africa

The Global Shopping Centre Convention of the Middle East & North Africa

RECon Middle East & North Africa sets the stage year after year providing an exclusive opportunity for the industry to come together to network, share information, discuss ideas, evaluate opportunities and develop business partnerships. The event has proved to be the region's only dedicated industry event for retail real estate industry professionals and the only forum in the region addressing the issues of both the shopping centre and retail industry.


ICSC/MECSC prides itself on maintaining strong content integrity of conference topics and speakers. Speakers are selected based solely on their expertise in topics identified by the Conference Committee and Board of Advisors. Day 1 of the conference revolves around the theme The New Reality! Being Prepared.. and will dwell on the current issues facing the industry. Whilst Day 2, themed as Mapping the Future will act as a crystal ball and take you through the future trends of retail and the times to come. International and regional speakers will share experiences, analyze current trends and help attendees gain insights to assist them to reformulate business plans to ensure stability and growth.


The industry showcase will feature retail projects and innovative product & services to fulfill the needs of this industry. The Industry showcase is open to trade visitors. Pre-register online at to visit the industry showcase.

Who Should Attend

· Architecture/Design/Engineering/Construction · Bankers/Investors/FinancialInstitutions · Consulting/MarketResearch · Franchisors/Franchisees · Furnishing/Equipment/Supplies/Services · IT/Software/Hardware/Services · Maintenance/Security/FacilitiesManagement · Product&ServiceProviderstotheShoppingCentre and Retail Industry · RealEstate/PropertyManagement · Retailers · ShoppingCentreDevelopers/Management

Register Today!


2011 Middle East and North Africa Shopping Centre Awards

Be a part of this prestigious event! Support the industry!

These prestigious awards bestow some of the industry's most coveted recognition for excellence in shopping centre design & development, marketing and retail, as determined by a distinguished panel of industry experts. The first Middle East & North Africa Shopping Centre Awards will be announced at the Awards ceremony on November 28, 2011, Armani Hotel Dubai, Burj Khalifa, UAE. Entry to the Awards Ceremony is not restricted to Conference delegates and is open to all industry professionals. Contact us at [email protected] to book your seat/table at this event.

RECon Middle East & North Africa

The Global Shopping Centre Convention of the Middle East & North Africa


The New Reality! Being Prepared...

Monday ­ November 28, 2011

09:30 ­ 10:00 10:00 ­ 10:05 10:05 ­ 10:15 Registration Conference Official Opening & Welcome MECSC Chairman's Welcome Address Speaker: Majid Saif Al Ghurair, Chairman, Middle East Council of Shopping Centres 10:15 ­ 10:40 Global Outlook for Retail Real Estate A global overview of retail projects and retailing trends. Speaker: Michael P. Kercheval, President & CEO, International Council of Shopping Centers 10:40 ­ 11:00 Implications of the Arab Spring This session will give an overview of the political, social and economic implications of the Arab Spring and what these mean for real estate markets. It will examine winners and losers by sector and country and most importantly will dwell on the implications for retail markets and the impact on developers, investors and retailers. Speaker: Craig Plumb, Director, Head of Research, Jones Lang LaSalle Tea/Coffee Break Shaping the Future - Driving the Retail Innovation and New Thinking in Shopping Centres By providing examples of retail innovation and new thinking from around the world, Rohit Talwar, will unveil several key 'future factors' that will drive the outlook and future of retailing in the Middle East and North Africa that will not only allow participants to survive but thrive in turbulent times. An award winning speaker on future insights and strategic innovation, Rohit Talwar, has addressed leadership audiences in 40 countries on 5 continents. Speaker: Rohit Talwar, CEO, Fast Future Retail-tainment: A Strategic Investment for the Developer This session explores the advantages and benefits of including retail entertainment as an integral part of the development and budget of retail centers and mixed-use developments. It addresses the critical distinction a well-planned, properly scaled and marketed leisure entertainment operation brings to retail centers. Of particular focus is how REC's can contribute not only to top and bottom line performance, but also to forming a social bond with the communities they serve. Speaker: John Hudacek, President, Leisure Consultants MECSC Annual General Meeting (VotingrightsreservedforMECSCmemberswith active memberships) Lunch Round Tables The Mall Machine As the poster child for the massive shopping center industry, the first malls are reaching 50 years old. Given their initial success, a phenomenon was 17:30 - 17:45 19:00 ­ 22:00 15:15 - 15:30 15:30 ­ 16:15 created the world over. Lifestyles changed overnight. Malls have become the new social gathering meeting places. Accordingly, the mall itself has become a well-oiled machine. Yet its success is not guaranteed. What are the lessons learned in an increasingly competitive environment? Does big necessarily mean better? What does the future hold? What do malls have to do to maintain their dominancy? Speaker: Ian Thomas, CDP, Chairman, Thomas Consultants Inc. Tea/Coffee Break Black Holes and Red Herrings: The Research Challenge in the Middle East A panel of experts will analyze and discuss how vital information about demographics, psychographics and the changing needs of the evolving consumer will dictate the future of the retail real estate in the next decade. Useful insights on how research and statistical resources can be used to make sound business decisions. Panelist: ·GaganBhalla,CEO,AMRBLLC. ·Mohammad Alawi, CEO, Red Sea Markets Company ·NeilTunbridge,HeadofRetail,GRMC Advisory Services ·Additionalpanelisttobeannounced Moderated By: Alan Jones, Founder, i.en Consulting Outlet Retailing's Untapped Markets: Opportunities for Brands in the Middle East The outlet sector allows brands to reach new customers, broaden their manufacturing, create operating efficiencies, control their image and enjoy the profits. In many cases, the outlet division is a brand's most profitable asset. Additionally, many brands are expanding into new markets with the three-prong approach: full-price, internet and outlet. Although some markets are experiencing full-price saturation, there are still many arenas with sophisticated, affluent shoppers that are vastly underserved by the outlet sector ­ primarily the Middle East. Panel Session: Panelist to include outlet industry veterans & experts Moderated By: Linda Humphers, Editor-In-Chief/ Director,ValueRetailNews/InternationalOutletJournal The New Face of F&B ­ It's More Than Fast Food The successful bonding of a shopping centre to its customers is increasingly through the customers' stomach. Whereas in the past 10% of a mall might be dedicated to fast food ­ usually in a generic food court ­ to keep customers shopping longer, today's rejuvenated lifestyle mall often dedicates upward of 30% of GLA to a diversified F&B offering. Consequently going out to eat has become a driver, and a great F&B selection, the new age anchor of a dynamic mall. Closing Remarks ­ End of Conference Day 1 ICSC Awards Presentation & Gala Dinner Armani Hotel Dubai, Burj Khalifa, UAE

16:15 ­ 17:00

11:00 ­ 11:15 11:15 ­ 12:00

12:00 ­ 12:45

17:00 ­ 17:30

12:45 ­ 13:00 13:00 ­ 14:30 14:30 ­ 15:15

*Program and Speakers subject to change.

NOVEMBER 28 ­ 29, 2011

Dubai International Convention & Exhibition Centre, Dubai, UAE

RECon Middle East & North Africa

The Global Shopping Centre Convention of the Middle East & North Africa


Mapping The Future

Tuesday ­ November 29, 2011

10:30 ­ 10:45 10:45 ­ 11:15 Conference Opening Remarks Retail 2020: Change is coming, are you ready? Over the next ten years, the global retail landscape looks set to experience a period of steady change. Not just economic factors, but behavioural changes and multi-channel technology will all influence the role that property plays in retail. What should you be doing now to prepare for the future? This session takes a 360 degree tour of the horizon, looking at the shape of retail to come and how it will affect profitability. Speaker: David Macadam, Head of Retail, MENA, Jones Lang LaSalle Tea/Coffee Break Online Retailing: Is it the Next Big Thing? e-tailing, online shopping, ecommerce, is catching on and spreading at an incredibly fast pace. Consumers today are willing to go beyond the traditional bricks and mortar to experience this new trend. This session will explore trends in ecommerce and highlight the opportunities for online commerce as a channel to drive awareness and footfall to malls and individual stores alike. Speaker: Dan Stuart, Co-founder of GoNabit & CEO, MENA, LivingSocial Creating Unique Emotional Territories for Your Brands How do you create aspirational connections with customers to develop brand loyalty? Find out the importance of retail brands connecting emotionally with their customers, particularly in the context of an increasingly global market place. Gain insights into the way retailers and brand owners should be thinking about creating unique `emotional' territories for their brands, and the vital importance of focussing on doing what is right and appropriate for your individual brand. This session will also explore some of the relevant global trends which are influencing how consumers shop and interact with brands. Speaker: Irene Maguire, Owner & Founder, Caulder Moore Ltd. Lunch Round Tables Retail Expansion Opportunities in the Region Panelists will discuss the emerging retail opportunities. Some of the questions to be addressed by the panel include: What opportunities are available to expand into new geographies, challenges, why certain markets 17:00 ­ 17:15 17:15 ­ 18:00 15:15 ­ 15:30 15:30 ­ 16:00 are more appealing today, real estate issues like the availability of good space, etc. Panelist: ·BarbaraSomogyiova,DirectorofInternational Expansion, List Fashion Group S.p.A. ·DavidMacadam,HeadofRetail,MENA, Jones Lang LaSalle ·Dr.MartinFabel,Partner&VicePresident, AT Kearney ·JohnHadden,RetailPropertyDirector,M.H. Al Shaya Co. LLC ·PeterWalichnowski,CEO, Majid Al Futtaim Properties ·VipenSethi,CEO,LandmarkGroup Moderated by: Phil McArthur, SCSM, CDP, SeniorVicePresident-India,IvanhoeCambridge Investment Advisory (India) Private Limited Tea/Coffee Break Hot Topics: Open Forum At this interactive, open session, delegates will have the opportunity to ask those challenging questions. Be controversial, come with an open mind and be stimulated! Panelists: · Shane Eldstrom, CSM, CLS, Director-Real Estate & Dev., Retail Arabia International · VishalPandey,PrincipalConsultant& Director, Glasgow Consulting (M.E.) · Additional panelist to be announced Moderated by: Walter Kleinschmit, President, R2E Consultants Inc. The Future of Luxury: Season 2013 and Beyond When you hear the word luxury you often think of a material object that is conducive to sumptuous living. Yet today, luxury is so much more than material objects. Luxury is a social and cultural phenomenon that encompasses architecture and design, fashion, fragrances, and jewelry as well as lifestyle and leisure. To truly stay ahead of the curve, one must fully understand that the evolutions of societies throughout the world as well as socio-cultural changes are driving the demand for luxury goods and a luxurious lifestyle. Who is today's luxury consumer? How is the luxury consumer different in different parts of the world? What turns them on as well as what turns them off? Paola will tell all and reveal all as she predicts Season 2013 and Beyond. Speaker: Paola De Luca, Forecaster & CreativeDirector,TrendVision Jewelry & Forecasting Division -VicenzaFair,Italy Closing Remarks - End of Conference Final Networking

11:15 ­ 11:30 11:30 ­ 12:15

12:15 ­ 13:00

16:00 - 17:00

13:00 ­ 14:30 14:30 ­ 15:15

*Program and Speakers subject to change.

NOVEMBER 28 ­ 29, 2011

Dubai International Convention & Exhibition Centre, Dubai, UAE

Program At a Glance

November 27, 2011 November 28, 2011 November 28, 2011 Shopping Centre Tour ­ Dubai ·Dubai Festival City ·The Dubai Mall ·Mirdif City Centre RECon Middle East & North Africa Conference & Industry Showcase ICSC Middle East & North Africa Shopping Centre Awards Armani Hotel Dubai, Burj Khalifa, UAE RECon Middle East & North Africa Conference & Industry Showcase

November 29, 2011

About the Organisers

Middle East Council of Shopping Centres

RECon Middle East & North Africa is jointly organized by the Middle East Council of Shopping Centres (MECSC) and the International Council of Shopping Centers (ICSC). MECSC is a not-for-profit trade association for the retail real estate industry in the Middle East & North Africa. It represents over 750 members of shopping centre owners, developers, marketing managers, leasing managers and specialists, retailers, consultants, property managers, financiers, accountants, government officials and industry suppliers. Middle East Council of Shopping Centres P.O. Box 43972, Dubai, UAE Tel: +971 4 3597909 Fax: +971 4 3558818 Email: [email protected] Website: /

International Council of Shopping Centers

Founded in 1957, the International Council of Shopping Centers (ICSC) is the global trade association of the shopping center industry. Its 55,000 members in the U.S., Canada and more than 80 other countries include shopping center owners, developers, managers, marketing specialists, investors, lenders, retailers and other professionals as well as academics and public officials. As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world. International Council of Shopping Centers 1221 Avenue of the Americas New York, New York 10020 USA Website:

Register Today

November 28 ­ 29, 2011

Dubai International Convention & Exhibition Centre Dubai, United Arab Emirates By Mail: Tel: Fax: By Email: Website: MECSC, PO Box 43972, Dubai, UAE +971 4 3597909 +971 4 3558818 [email protected]


Please submit one form for each delegate, even if paying for a group. Photocopied forms may be used for additional delegates. Mr/Mrs/Ms: First Name: Family Name: Job Title: Company: Postal Address: City: Country: Phone: Fax: Mobile: Email:


Conference Registration Fees


Early Bird ­ Payments received on/before October 24, 2011 MECSC/ICSC Member US$950 (AED 3,490) Non Member US$1,350 (AED 4,955)

Regular ­ Payments received after October 24, 2011 MECSC/ICSC Member US$1,150 (AED 4,220) Non Member US$1,550 (AED 5,690)

Special Offer for Retailers

Retailer Post Code: US$700 (AED 2,570)


Shopping Centre Tour Shopping Centre Awards

Nov. 27 US$100 (AED 367) Nov. 28 US$100 (AED 367)


MECSC/ICSC Annual Membership Fee - US$ 200 (AED 735)



Website: MECSC/ICSC Membership No. (if member): Company's Business Activity:

S.C. Owner/Developer S.C. Management Company Architecture/Design/Development Consulting/Market Research Product Supplier Other (please specify): Retailer Real Estate Branding/Retail Design Lending/Financial Institution Service Provider


Add up AED amounts as per your choice of events. YOUR TOTAL =

Payment Options (Please tick your choice below)

Option 1 - Credit Card

Charge my Total AED: Name (please print): Card Number: Visa Mastercard Amex

How did you learn about us?

Newspaper Magazine

Direct Mail Internet

Radio Word of Mouth

Expiry Date: Signature:

Other (please specify):

Cancellation Policy

If you are unable to attend, a substitute delegate may be arranged. For cancellations received in writing prior to October 28, 2011, full refund of amount received will be made after deduction of bank charges and US$150 towards administration charges. 50% refund for cancellations received prior to November 11, 2011. No refund for cancellations received on or after November 12, 2011.

Option 2 - Telegraphic Transfer (in UAE Dirhams)

Account Name: Bank: Branch: Account No: Swift Code: Middle East Council of Shopping Centres Mashreq Bank Burjuman Branch 0690387476 BOMLAEAD

Payment should be made net of all bank charges & commissions. Please clearly mention the delegate name(s) on the transfer application and indicate that the transfer is for RECon MENA 2011.

Accommodation - Hotel Reservations

Yes, I am interested to book my accommodation. Please send me further details. No, I will make my own arrangements.

Option 3 (For Local UAE companies only)

Cheque/Bank Draft in UAE Dirhams made payable to Middle East Council of Shopping Centres.

Note: *Program is subject to change without prior notice.

For all enquiries, please contact MECSC, 803 BurJuman Business Tower, P.O. Box 43972, Dubai, UAE Tel: +971 4 359 7909 · Fax: +971 4 355 8818 · Email: [email protected] · Website:


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