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Handheld Multimedia Devices, 2nd Edition

Description: The new report cautions would-be entrants into this market against overly optimistic predictions based on the high volume numbers that are typical of the mobile phone market. "Based on our extensive survey of hundreds of managers and engineers in the mobile market, clearly everyone is dazzled by the volume of handheld units shipped," said JPR's President Dr. Jon Peddie. "This is a serious mistake that has led to the failure of projects and companies as overall market volume is no predictor of profits or success." The new report estimates the size of the market for Application, Media and Co-processors and discusses opportunities in key areas including graphics, video, mobile TV, digital still cameras and more. And also predicts the ultimate decline of co-processors Handheld Multimedia Devices 2nd Edition identifies market consolidation of suppliers (from 44 down to 26 with more assimilations and failures expected), the unrelenting march of Moore's Law and its impact on Co-Processors, applications processors, media processors, and baseband processors, as well as the role of IP in the design and development of these devices. Some of the conclusions and forecasts made in the report are: - Opportunities are extremely limited for semiconductor startups, and all but closed to entrepreneurs. - Critical mass in engineering and IP represents major barriers to entry. - Co-processors will be assimilated by SoCs. - No killer app per se, but TV on mobile devices looks very promising. - Open standards and APIs will enable the market. - Low-cost phones are not the highest growth market by any metric. - Game development will finally take off in 2007--many acquisitions of game developer companies are expected. WHERE ARE THE OPPORTUNITIES? - High End: Smart phones--open platforms and maximum multimedia and data capabilities - Midrange: Feature phones--closed but upgradeable and customizable systems but with very good multimedia and data capabilities - Low End: Low-end phones--closed systems with limited multimedia and data capabilities Sales forecasts (in millions of units worldwide) of the three segments listed above. CAGR 2006 2007 2008 2009 2010 High End 2006-10 CAGR: 25% 111.8 152.4 192.2 232.8 277.2 Midrange 2006-10 CAGR: 16% 297.9 349.0 404.5 469.8 532.9 Low End 2006-10 CAGR: -1% 482.6 483.0 480.0 472.9 464.5 Handheld Multimedia Devices 2nd Edition includes sections addressing the following questions: - How big is the market for Application, Media, and Co-processors, as well as for IP cores? - How will the market for 2D/3D graphics Co-Processor accelerators evolve over the next five years? - What are the market segmentations for handheld devices, and how does one change over time? - Will all phones have cameras? - Will all phones have TV? - Will all phones play games, locally and/or online? - Which API technology will dominate the market by 2011? - Which new innovative solutions should be looked out for? - How will display technologies improve by 2011? - Will games be a major market? - What is the killer app? - Has market consolidation begun, and when does it end?


Executive Summary Companies and organizations examined in this report Processor and IP companies Other companies Organizations The Handheld hardware market Media and Application Processors Graphics Co-Processors and IP core Camera phones Mobile TV Applications and software User survey on mobile TV Gaming APIs Definitions and Methodology Definitions Methodology Primary research for this report Secondary research for this report Handheld Multimedia Devices: Second edition Defining the market Features in a modern mobile phone The scope, hope, and promise of this report Multimedia functions The radios How many radios in a phone? One phone or two? Summary of Market Opportunities Market forecast of mobile phone shipments worldwide Market value for media and Co-Processors in handheld devices Handheld devices The media of a multimedia handheld device Media processing technology's evolution Multimedia accelerator and processor suppliers Critical mass Suppliers' part classifications Who will win? Handheld devices market segments Low, Mid, High What is a SmartPhone? What is a full-feature phone? Market segment opportunities Building the parts Economy of scale opportunity Value vs. units Decline of the Co-Processor and Application Processor Moore's Law favors the Baseband Low-cost handset opportunities CDMA low-cost handsets EV-DO low-cost handsets 3G low-cost handsets CITRIS low-cost handset Feature creep = margin pressure Low-cost handset media acceleration opportunities Discussion on innovation--everything is fine 3D patents increase

Multimedia Components and Markets Audio The semiconductor opportunity for audio Camera Market data Can the phone replace the camera? The semiconductor opportunity in camera phones Image quality and need Mobile TV The technologies Going with no FLO Market Data The semiconductor opportunity in mobile TV Gaming Market data 3D games The Game Services Working Group of the OMA Mobile games will require innovation The semiconductor opportunity in games The silicon is ready Chip and IP suppliers Handset suppliers Content developers's a SNAP Online, but is it 3D? What's in it for the participants? What's holding it back? The other killer app: web browsing The semiconductor opportunity The value chain from content to consumer: through semiconductors and the Ether Too many choices limit growth Open standards the key The OSs, Application Processors, and interfaces Java JSR 184 JSR 239 ARM and Swerve Symbian and UIQ Brief history of UIQ The market for UIQ applications Watch out Symbian and Microsoft, here comes Linux BREW Java Java 2 Platform, Micro Edition Khronos OpenGL ES OpenVG MIPI Alliance Media and Application Processors Market data Size of the suppliers Smart phone unit shipment forecast Application and Media Processor market forecast The semiconductor opportunities Suppliers 3Dlabs Semiconductor DMS-02 Summary ARM Mali Graphics

Broadcom BCM2820 Venus Freescale The i.MX family of applications processors i.MX27 Marvell PXA3xx PXA27x MagicEyes MMSP2 XGP game machine NeoMagic NeoMobile TV Nvidia GoForce 6100 NXP (Philips) PNX4008 PNX4101 PNX4103 Panasonic MN2CS0035 Renesas SH7354 Qualcomm Mobile Station Modems Snapdragon Samsung S3C2460 STMicroelectronics Nomadik Texas Instrument Roadmap Mobile entertainment OMAP3 Processor Family LoCosto Handsets Zoran ZR34530 Graphics Co-Processors and IP Cores Size of the Co-Processor and emerging Media Processor companies Size of the IP companies Market data Graphics Co-Processors and IP cores forecast Co-Processor market segments forecast The market value for Co-Processors and IP cores Benchmarks Futuremark Kishonti Informatics Games database Companies AMD Imageon 229x series AMD is the largest supplier of Co-Processors Broadcom Multimedia BCM2702 BCM2722/24 CellAirity DMP Digital Media Professionals PICA Epson

Typical TV-out solution from Epson Imagination Technologies PowerVR PowerVR family PowerVR MBX PowerVR SGX Nvidia MediaQ GoForce Hybrid Graphics PortalPlayer MtekVision Pitta-F10 IP core MV8650 MV8620/8630 series MV8602 MV8601 NexusChips GiPump family GiQuila SMedia First Chinese phone with 3D OpenGL Glamo3370 Glamo6330 Takumi Gshark-Takumi Family Gshark-Takumi's role in ubiquitous computing Toshiba TC35295 (T5GP) TC35296 (T5G) TC35850 Other and interesting processors Intel Tolapai LSI Logic Zevio jr? NEC Systems Technology NEC Ishiteg Multimedia Companion Components Mobile TV Market data Comfort and content is king--still TV receivers and decoders DMB on the peninsula and elsewhere DVB-H on the peninsula and elsewhere Is the Japanese ISDB-T the dark horse of mobile TV industry? Suppliers AMD Analog Devices Broadcom C&S Technology Dibcom LG Electronics MtekVision NXP's PNX4105 Samsung Qualcomm Siano Image sensor processors Sensors need processors I3A Camera Phone Image Quality Initiative

Alpha Imaging Technology Analog Devices C&S Technology Chipnuts Core Logic Epson Nethra Imaging MtekVision Mobilic NXP STMicroelectronics Sensors Resolution vs. pixel count The suppliers Screens NXP--PNX4105 PNX4150 picture enhancement Displays 260 Liquid ink roll-up display TI projects image for mobile phones Multimedia sub-functions Middleware and APIs OpenKode Codecs Hantro Special function applications Miscellaneous and other Software engines HI corp ReakoSys Voom Others Novel features, functions, and accessories Caller ID on your wrist GPS add-on Keyboards Appendix Mobile phones The first camera phone and who invented it First prototype camera phone The first commercially available camera phone The second camera phone And the third camera phone What about the PDA? Camera attachment No one and everyone The inventor The other inventor Operator vs. carrier How StrongArm got to Marvell Glossary Company profiles Index Figures Figure 1. Phone features today Figure 2: The world of wireless converged devices Figure 3: Carrying two or even three phones is not unusual these days Figure 4: Billions of phones shipped a year now Figure 5: Various forecasts of mobile phone market

Figure 6: Market forecast of mobile phone shipments worldwide Figure 7: Market value for media and Co-Processors in handheld devices Figure 8: First MP3 player phone, circa 2000 Figure 9: The buildup and decline of multimedia chip suppliers Figure 10: Revenue per employee Figure 11: Nokia N95 smart phone Figure 12: Motorola Razr feature phone Figure 13: Market growth for product segments Figure 14: The decline of Application and Co-Processors Figure 15: Who can afford a low-cost mobile phone Figure 16: Agrere's low-cost 3GSM solution Figure 17: Co-Processor opportunity in Low-end handheld devices Figure 18: Various forecasts for the camera phone market Figure 19: Market forecast of mobile phone with cameras Figure 20: Market forecast camera phone segments Figure 21: Worldwide mobile TV deployment Figure 22: NEC's working prototype of mobile phone capable of receiving terrestrial digital TV broadcasting Figure 23: Various forecasts of mobile TV phone market Figure 24: Market forecast of mobile TV phone shipments worldwide Figure 25: Vodafone 905SH features a "Cycloid Style" Figure 26: Snake, the first game to be on a mobile phone Figure 27: Market potential for mobile phone games Figure 28: GASP online is composed by a server in charge to offer multiplayer gaming services . . Figure 29: Duke Nukem in 3D on a Nokia phone Figure 30: First 3D world on a mobile phone Figure 31: The tortuous path from semi supplier to the operators Figure 32: Nokia's 770 800 x 480 handheld device Figure 33: The paths to the consumer Figure 34: Handheld platform fragmentation Figure 35: Java J2me Figure 36: Competing technology standards in mobile devices Figure 37: Worldwide BREW-enabled shipments Figure 38: BREW's Application-Processor relationship to OpenGL ES Figure 39: Khronos members (September 2006) Figure 40: Market growth of native APIs Figure 41: OpenGL ES roadmap Figure 42: Total revenue of application supplier companies Figure 43: Smart phone unit shipment forecast Figure 44: Application and Media Processor market forecast . Figure 45: 3Dlabs market opportunities for the DMS-02 Media Processor Figure 46: 3Dlabs' DMS-02 block diagram Figure 47: Mali in ARM Figure 48: Broadcom's mobile and wireless revenue Figure 49: Broadcom's BCM2820 Application Processor Figure 50: Broadcom's Venus SoC EDGE/GPS Multimedia Processor Figure 51: Samsung's Telecommunication Network Business Figure 52: Freescale's roadmap Figure 53: Freescale's i.MX1/i.MXL Application Processor block diagram 101 Figure 54: Freescale's game demo Figure 55: MagicEyes' roadmap Figure 56: MagicEyes' MMSP2 block diagram Figure 57: NeoMagic's associative processing array Figure 58: NeoMagic's mobile TV solution Figure 59: Using the MiMagic in a wireless camera Figure 60: Using the MiMagic as GPS processor Figure 61: Multimedia features from NeoMagic's MiMagic Figure 62: Nvidia's GoForce 6100 Figure 63: Portrait view of Nvidia's concept phone UI Figure 64: NXP's PNX4008 Media Processor Figure 65: NXP's 4101 Media Processor Figure 66: NXP's PNX 4103 Media Processor Figure 67: Renesas' product roadmap

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68: Qualcomm's CDMA and WCDMA shipments 69: Qualcomm's CDMA revue and profits 70: Samsung's Telecommunication Network Business 71: Samsung's S3C2460 Application Processor with 3D acceleration 72: STMicroelectronics FY 2006 revenue sources 73: STMicroelectronics' STn8815 Nomadik Media Processor 74: STMicroelectronics' STn8815 Nomadik processor 75: TI's revenue growth in handhelds 76: TI's shipments 77: TI's wireless portfolio 78: OpenGL ES 2.0 examples in TI OMAP3430 processor 79: TI's OMAP3430 processor 80: TI's TCS2305 "LoCosto ULC" single-chip GSM 81: TI's LoCosto OMAPV1035 single-chip EDGE, code name "eCosto" 82: TI's 2.5G solutions for low-cost handsets 83: New subscribers for low-cost phones 84: Zoran's mobile business revenue 85: Zoran's Approach 5C SoC Multimedia Processor 86: Total revenue of Co-Processor and Media-Processor supplier companies 87: Total evenue of IP supplier companies 88: Graphics Co-Processors and IP cores forecast 89: Co-Processor market segments forecast 90: The market value for Co-Processors and IP cores 91: Test scene in Futuremark's benchmark program 92: Test scene in Kishonti's JBenchmark 93: ATI/AMD Consumer Electronics 94: AMD's 229x series Media Processors 95: Dual-screen usage with AMD 229x Media Processor 96: Broadcom's 2702 Co-Processor 97: Broadcom's 2724 Co-Processor 98. DMP's view of the world for graphics 99: Epson SID13771 block diagram 100: Epson's TV out capability 101: Epson's SID13742 block diagram 102: Applications using Epson's SID13515 103: Imagination Technologies' revenues for fiscal year ended 31 March 104: Imagination Technologies' PowerVR MBX block diagram 105: Imagination Technologies' PowerVR SGX block diagram 106: Nvidia's handheld GPU revenues 107: MtekVision's MV8620/8630 108: MtekVision's MV8602 Application Processor 109: MtekVIsion MV860x block diagram 110: MtekVision's MV8601 3D data flow 111: NexusChips' GiPump NX1007 112: NexusChips' NX1008 camera chip 113: SMedia's Glamo3370 block diagram 114: Takumi's view of ubiquitous computing 115: Toshiba's Mobileturbo TC35295 Co-Processor 116: Intel's Tolapai processor 117: LSI Logic Zeno 1020 118: LG Electronics Time Machine TV phone with swivel screen 119: Mobile TV deployment worldwide 120: Users' interests and preferences for TV on a mobile phone 121: Watching a movie on an iPod on a plane 122: Handholding and handheld movie 123: The DMB service 124: Add-in card for mobile TV in phone 125: ATI's WTV100 DVB-H demodulator 126: Analog Devices' AD6551 transceiver 127: Dibcom's integrated tuner and decoder 128: MtekVision's MV8700 Mobile TV processor block diagram 129: NXP's PNX4150 MobileTV processor 130: Qualcomm's MBP 1600 receiver

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131: Multi-band receiver 132: Siano's SMS1001 Multi-band tuner 133: Siano's SMS1002 Multi-standard demodulator 134: Market share of handheld devices with cameras 135: AIT's MMP processor block diagram 136: Analog Devices' AD6722 Baseband Processor with ISP 137: Core Logic's image processor CL8515 block diagram 138: Core Logic's CLH31x mobile TV processor block diagram 139: Epson's camera encoder chip 140: Nethra's NI-2060/61 ISP 141: MtekVision's MV9317 block diagram 142: Resolution determines the size of the image 143: Seeing clearly by blurring things 144: Varioptic's water lens in a Sunny module with an Omnivision sensor 145: Toshiba's small-pitch 3.2-Megapixel sensor with SoC 146: Khronos Group's Composition API Proposal 147: NXP's PNX4150 display controller 148: Screen resolution has increased over the years 149: Polymer Vision's Readius flexible EPD display 150: Watch a movie or present a slide with your phone 151: DLP pico-projector optics on the fingers of a TI engineer 152: The pico in a mobile phone 153: Khronos' OpenKode middleware API 154: Hantro's general organization 155: ReakoSys' M3D 3D accelerator chip 156: Sony Ericsson Fossil Bluetooth watch for mobile phones A-1: Sharp's J-SH04 camera phone--not first A-2: First prototype camera phone, Matsushita circa 1998 A-3: Siemens' first camera phone circa 1998 A-4: First camera phone, Kyocera VP-210 A-5: Samsung's SCH-V200 A-6: Sharp's J-SH04 camera phone A-7: The other J-Phone? A-8: Toshibia's Camesse camera module for phones and PDAs A-9: Example of picturemail with hand notation A-10: Chester Gould's Dick Tracy and his wrist TV, circa 1931 A-11: Kyocera's Kazumi Saburi

Tables Table 1: Market forecast of mobile phone shipments worldwide Table 2: Market value for media and Co-Processors in handheld devices Table 3: Market growth for product segments Table 4: The buildup and decline of multimedia chip suppliers Table 5: Smartphone unit shipment forecast Table 6: Application and Media Processor market forecast Table 7: Co-Processor market segments forecast Table 8: Co-Processor opportunity in low-end handheld devices Table 9: Co-Processor market segments forecast Table 10: The market value for Co-Processors and IP cores Table 11: Market forecast of mobile phone with cameras Table 12: Market forecast camera phone segments Table 13: Market forecast of mobile TV phone shipments worldwide (in millions of units) Table 14: Users' interest and preference for TV on a mobile phone Table 15: Market potential for mobile phone games Table 16: Market growth of native APIs Table 17: Change in suppliers of handheld multimedia devices Table 18: Technology supplied by the suppliers Table 19: Handheld devices market segmentation Table 20: Unit shipments of handheld segments Table 21: Ratio of handheld segments Table 22: Mobile phones with TV (in millions) Table 23: Installed base of home gaming machines (April 2007) Table 24: Feature differences in market segments

Table Table Table Table Table Table Table Table Table Table Table Table Table Table Table

25: 26: 27: 28: 29: 30: 31: 32: 33: 34: 35: 36: 37: 38: 39:

Qualcomm's mobile station modem product line Qualcomm's application/Media Processors TI's OMAP Processor Evolution TI's OMAP 3 family Forecast of Graphics Co-Processors and IP cores Co-Processor mix forecast Futuremark's benchmark results Kishonti Informatics Java benchmark results Imagination Technologies' IP design wins Nvidia's product line comparison Gshark basic specifications Standard display resolutions for camera sensors AIT's MMP product line Mobilic's ISP family Hantro's family of codecs


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