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Rural Tourism Conference 2011 Short abstracts ­ listed alphabetically by 1st author's surname

Regional Tourism: A Model for Sustainable Rural Development? - Milton Almeida This hands-on workshop will contextualize the rural development discussion within a regional tourism framework. This world café workshop will engage participants in a discussion of regional tourism partnerships. Participants will explore current levels of interest in creating tourism partnerships, the possibility of the creation of such partnerships, areas of risk and opportunity, and possible next steps. The Futures Game - Dalyce Brandt & Hugh Flinton This game explores how regional and local decisions can shape long-term economic, environmental and community well-being. This game stimulates meaningful discussion and debate about future regional and community scenarios and allows participants opportunities to explore decision pathways. Participants should expect to engage in robust discussions about contemporary challenges of community and economic development. A Case Study on the importance of understanding the Value of Tourism in rural Northern British Columbia - Dustin Bodnaryk & Anthony Everett The tourism industry in British Columbia is estimated to be valued at approximately $13.8 billion annually, (2009), but what does that mean to a rural community? This success story presentation provides the outcomes of how communities in Northern BC have worked in partnership to determine the value of tourism at a community level, and what this has meant in the ongoing issue of educating people on the value of the industry. Having defensible estimates of tourism's contribution to a community is central to developing an informed tourism planning approach, strengthening the support of community stakeholders and local government, and encouraging an appreciation of how tourism is important to local economies. Local Government Engagement in Tourism in BC - Amber Crofts The formal and informal relationships between local government and the tourism industry have a considerable effect on the capacity of a destination to harness its tourism potential. In BC, local government plays a significant role in tourism, given the influence that its functions such as land-use planning and policy have on the sector. Come learn about the role and current level of local government engagement in tourism in BC and strategies to enhance local government's involvement in tourism planning and development. How to Create and Sell Tourism Products - Donna Dixson & Joanne Severn The familiarity of things we see every day, our own daily way of life, makes it difficult to see the potential value to others in these amenities and activities. This fun interactive workshop provides both the theory and an opportunity to practice trying out different points of view; as well as adding value and collaborating; to create and market tourism products. DOWNTOWN REVITALIZATION, The Why, What and How: Elements of the Community Enhancement and Relevance to Tourism Development - Ed Grifone, MCIP The Downtown Revitalization power point presentation will address the Why, What and How questions of enhancement of downtowns, commercial areas, highway strips and the inner city

of our communities. Although it speaks to how we can improve the aesthetic value of our communites, it also shows how enhancement can be translated into tourism value too. Downtown and commercial area revitalization is practiced all over North America, and today moreso than ever, our communities need help as the infrastructure ages, streets detiorate and businesses continue to suffer. A formal and comprehensive revitalization program can help downtowns compete with the big box retailers on the edge of our towns and cities.....but it must be done right! Ed's passion about the subject and the opportunities associated with revitalization is reflected in this presentation. An earlier version of this power point created by Ed Grifone and Frank Pohland won several awards as an educational tool, including with BIABC. Ed and Frank continue to update and expand the contents as suggestions from clients and audiences may warrant. Sean M. Hennessey, Dongkoo Yun, and Shannon A. Courtney, M.E.S - A Comparative Analysis of Rural Tourism Destinations. The main purpose of this study was to identify differences with respect to the sociodemographics, trip-related characteristics, perceived performances, and future intentions of rural tourists to the Maritime Provinces, which are comprised of Nova Scotia, New Brunswick, and Prince Edward Island. This study is based on an on-line survey completed by 513 nonresidents who visited the Maritimes during their most recent trip to a rural destination. Chisquare analyses and ANOVA tests were performed to determine whether there were differences in the four variables across the three visitor groups. Results indicate that there are some differences with regards to socio-demographics, travel behaviours, and future behavioural intentions of visitors, based on which province they travelled to. These findings suggest that marketing strategies, including development of products and services, should be differentiated based on visitors' behaviours, performances, and future intentions. The Strategic Role of Amenity-led Migration in Crafting Sustainable Rural Communities - Romella S. Glorioso, PhD This research used both qualitative (key informant interviewing and literature review & assessment) and quantitative (statistical sample survey) research methods to identify and analyze amenity-led migrants' and local people's key characteristics, particularly their values and behaviour, that significantly affects the economic, environmental and socio-cultural sustainability of Similkameen and South Okanagan Valleys. The information developed was then used in formulating the Similkameen Sustainability Strategy that will maintain and enhance the quality of the Valley's rural and small town lifestyle. Attracting and keeping younger amenity-led migrants, through sustaining natural and cultural amenities, and providing appropriate housing are essential in crafting sustainable rural communities. Collaboration: Key to creating and delivering tourism experiences in rural towns and regions - Rob Hood & Sydney Johnsen Creating and delivering new tourism experiences can be challenging for rural communities wishing to diversify their tourism offerings. This session offers evidence of the value of collaboration in addressing these challenges. The workshop leader will provide examples of collaborative relationships, discuss their positive impact and facilitate a discussion on how to best approach and achieve these mutually beneficial relationships.

Mapping Your Future: Tools Communities Can Use to Make Decisions - John Hull, Sydney Johnsen, Anne Kokko, Maria Rubinchik & Heather Steere This workshop is designed to provide delegates with mapping information and tools to make tourism-related decisions. Through a number of BC based and international case studies, delegates will learn how rural tourism assets have been geo-referenced to show their relative location on Google-based and GIS maps. The TRU team is using mapping to provide tourism stakeholders with more in-depth tools for decision making, strategic tourism development, marketing and signage. Once known, this simple process has great application for many rural regions wishing to identify and map fixed assets and linear inventory. Horse trail and campsite partnerships on the Bonaparte Plateau - Noelle Kekula & Connie Falk This presentation will discuss: How to find money and leverage it. Developing partnerships to make a tourism vision a reality Working with Recreation Sites and Trails BC staff to properly develop/create trails The product on the ground Reaching new heights: constructing regional identities and valorizing artisan productions in British Columbia through the BC Économusée Network initiative - Pascale Knoglinger The Économusée® approach originated in Quebec over 20 years ago. Dr. Cyril Simard developed its precepts in his doctoral thesis on "Economuseology" in the 1980s at Laval University. As of this year, there will be 65 Économusées in the world. Our presentation will introduce the Économusée® model to our audience while putting the emphasis on the pillars (economy/tourism, education, culture, and sustainability) that make this model successful in the world as well as interesting and pertinent to a province with substantial artisan capital such as is the case in British Columbia. WTA State of the Industry Roundtable: issues, challenges and opportunities ­ Evan Loveless, Allyson Rogers, Craig Murray & Scott Ellis Using real world examples from tourism operators, this roundtable presentation will identify issues and challenges around the management of amenities, and how the industry is working to address them. Desired outcomes will include a heightened awareness of the state of the industry, discussion on how to improve our collective interests and how industry associations (like the WTA) can best engage and benefit the rural tourism industry/communities, and how academia can support the industry through research and projects. Are rural areas developing as 'last chance tourism'? - Pat Maher With urban populations growing ever larger around the globe, are rural areas and lifestyles becoming a unique attraction, an attraction that is disappearing, in some cases for good? This presentation will examine whether rural attractions in BC and elsewhere could be classified as `last chance tourism', something urbanites need to `see before it's gone'. The presentation will introduce the concept and some possible examples, but then also suggest management and planning options if this is becoming more of a reality than just a possibility. Theme based tour itineraries based on natural and cultural amenities - Ruth Marr Traditionally, touring routes and itineraries have been developed on following a linear feature such as a road and pointing out all attractions and tourism businesses along that road. This presentation highlights the concept of theme-based touring product and presents examples,

which are authentic, educational and experiential. Comprised of both physical features and less tangible elements such as the stories, attitudes and atmosphere, natural and cultural heritage values form an under-rated amenity of rural communities, which can be translated into tourism product. Avi-Tourism and its Potential for Rural Areas - Barbara Masberg Avi-Tourism is a growing niche of wildlife watching. Many areas in the United States have developed or are developing birding trail programs including the Great Washington State Birding Trail (GWBT). The research presented here is destined to provide the GWBT with needed data to support completion of its goals and feedback on the completed birding maps including the personal characteristics of bird watchers, usage and usability of the maps, and their travel behavior related to bird watching. Trails Roundtable - Phil McIntyre-Paul, Nicole Vaugeois, Sydney Johnsen, Rob Hood, Kelly Pearce, Martin Littlejohn, Gord Rattray, Noelle Kekula & Connie Falk. Throughout BC, sustainable management and marketing of trails is consistently ranked as a top priority, with issues of collaboration, multi-use management, access, liability, environmental protection, and appropriate authorization including First Nations consultation at the top of the list. The Trails Roundtable provides a forum for tourism operators, DMO's, trails leadership, and land managers to continue the search together for solutions, strategies and policies that can strengthen the value of provincial trails infrastructure and ensure trail based experiences are a supported part of our future. Brief reflections from a selection of regional and provincial initiatives will be shared, followed by a moderated open-forum discussion. The Mission Interpretive Forest Project: a case study in land-use transformation, and partnership development in community tourism planning - Bob O'Neal, Cheryl Chapman & Terry Hood This presentation highlights the importance of targeted partnerships in community tourism and outdoor recreation initiatives. It focuses on the recognition of Aboriginal tourism protocols and opportunities, and highlights the building blocks that have been identified as necessary to create a successful land use transformation in BC's most populous region ­ the Lower Fraser Valley. This model project (started as a result of contacts made at last year's RTC!) is now also tying in to the larger heritage and cultural corridor project: Experience the Fraser. The District of Mission, and its partners in ATBC and the LinkBC network, will show how they are working towards restoring the beautiful region alongside Stave Lake, by developing and controlling outdoor recreational activities to provide positive forest experiences to Mission residents and visitors alike. Destination Marketing and the Community - Joe Pavelka If we understand that "tourism changes tourism" then we'll add that "tourism dictates the amenity migration to the community that actually changes tourism". Destination Marketing and the Community is a session that addresses the current issues of many of BC's small tourism communities as they struggle to re-establish themselves competitively in tourism and recreation development. The session will address short term marketing strategies for communities as well as tackling the bigger and a little ominous question of destination branding. Historic Trails: Building Economies and Communities ­ Kelly Pearce This presentation will provide an overview of historic trail restoration as a tool for community economic development. Coordinated by the Hope Mountain Centre, the Hudson's Bay

Company Trail has been restored for travel by hikers and horseback riders. Kelly Pearce will detail the work completed to date, and the marketing and promotion work planned for 2012. Amenity Based Change in the Columbia Basin Boundary Region - George Penfold Results of recent research show that over 30% of newcomers (5 years or less residency) to the West Kootenay Boundary initially vacationed here. Another 35% had family or friends living here. Factors that were "very important" in the decision to move included rural, small community lifestyle (60%), outdoor recreation (50%) and climate and four seasons (42%). But, 25% of shorter term residents did not anticipate living in the region in 5 years due to lack of employment, and lack of large city amenities such as culture and services. Changes in land ownership patterns suggest an increase in amenity based mobility. Non resident property titles increased from 21.8% to 29.9% of all titles between 2001 and 2008, with significant increase in ownership by Albertans. Two thirds of non resident ownership is accounted for in Single Family Residence and Strata Condo (amplified by fractional ownership) titles. The equivalent of 68% of all new titles created between 2001 and 2008 are owned by non residents. In the highest amenity parts of the region (Boundary, Arrow Lakes, Upper Kootenay Lake, Radium, Valemount, Sparwood/Fernie), 60% of all vacant residential and acreage parcels are non-resident owned. Amenity based mobility may have a significant impact on the future of the region. Bootstrap Tourism: Starting a Tourism Industry from Scratch - Bill Richardson This presentation will focus on the process used to develop a heritage tourism industry in one of the poorest and most rural parts of America. The presentation will lay out the methodology used and talk about successes, mistakes and lessons learned. How to effectively market rural communities and compete with established destinations ­ Darren Robinson How do rural destinations effectively compete with more established destinations for consumer and media attention? Add to this the challenges that rural communities face with regards to limited resources and funding? The global tourism marketplace is shifting. The good news lies within this shift. Rural destinations have the ideologies, the people, the products and experiences that tourism consumers are now seeking more than ever. Now is the time to get creative and show them what makes our rural communities the heart and soul of the Province. Join in on this interactive workshop aimed at helping rural communities effectively market these sought after rural experiences. We'll cover topics such as the importance of imagery, auditing your message and establishing an effective brand, capitalizing on social media and working with regional partners. Protected Areas, Regional Development and Collaboration - Rick Rollins, Rosaline Canessa, Adam Chafey, Bob Hansen & L-A Shibish Although rural communities often receive tourism related benefits (and other benefits) from nearby protected areas (National Parks, Provincial Parks, etc), this is not always the case. This paper examines the flow of benefits and costs between Pacific Rim National Park Reserve, and the nearby communities of Tofino and Ucluelet, as documented through interviews with park managers, focus groups, and a community survey. The findings indicate significant tourism benefits for the communities, but a number of costs including a shortage of affordable housing, and increased fees to access the park. The park benefits from these communities in many ways,

including local ecological knowledge; however, the park is heavily impacted by local resource activities. Implications for regional planning are discussed.

Moving beyond community tourism myopia to a more regional approach ­ Nicole L. Vaugeois Many rural communities attempt to pursue tourism development on their own which requires significant human and financial inputs to become successful. In this session, Nicole will highlight why using a regional approach to develop tourism may be more effective and efficient. Drawing upon lessons from regional economic development, these insights and lessons learned from other regions may be useful to initiate strong regional collaboration for rural delegates. Understanding your visitors - Vaugeois, Nicole, and Pat Maher Having an understanding who your visitors are is an essential element in effective marketing. Many businesses however, do not have systems in place to provide ongoing market intelligence to inform business decisions. This workshop will use the "How to Understand your visitors manual" developed by the Tourism Research Innovation Project to get delegates informed about the value of good research and to showcase ways that they can obtain better data.

Rural Tourism Conference 2011 - Presenter Bios

Milton Almeida, ACC, MA (Leadership and Training) For the past 20 years, Milton has helped individuals and organizations come to grips with a transforming world. Milton is a graduate from the Royal Roads University Master of Arts in Leadership and Training program, a recipient of the Gold Key Award from the Alberta Hotel Association and is a certified coach with the International Coach Federation. His current research interests include: leader and leadership development, community-based tourism, and community development. He is currently enrolled in the Royal Roads University Doctor of Social Sciences program. Dustin Bodnaryk Upon completing of 5 years of study at Vancouver Island University, Dustin holds a Bachelors degree in Tourism Management, and major in Recreation. Since graduating (2007), he has managed marketing activities for the Northern Rockies Alaska Highway Tourism Association and prior to that was the Northern BC liaison to the Tourism Research Innovation Project; In January, 2008 he accepted the position of Tourism Development Coordinator for the City of Dawson Creek. Here, Dustin leads Tourism Dawson Creek the cities Destination Management Organization which includes overseeing Visitor Centre Services and the management of the Alaska Highway House, Dawson Creek's newest attraction. Bodnaryk has a passion for working with rural communities and discovering new innovative methods and techniques to move initiatives forward through collaboration and partnerships. Bodnaryk is currently undertaking his Masters degree in Tourism Management from Royal Roads University in Victoria. Originally from Saskatchewan, he enjoys outdoor adventure activities, travel and sports and has had the opportunity to travel to many destinations around the world. Dalyce Brandt Dalyce is the Administrator for the Southern Interior Beetle Action Coalition (SIBAC) and has been with SIBAC for the past 4 years. Dalyce has a broad background working in the public, private and non-profit sector in recreation administration, community and leadership development. In the past year, Dalyce has delivered the Futures Game at the 2010 Rural Tourism Conference, Thompson Rivers University Tourism Land Use Planning Students and Natural Resource Sciences Students, the Planning Institute of British Columbia Conference and the SIBAC Futures Game Workshop. In most cases says Dalyce, participants don't realize what an excellent tool the Futures Game is until the try it. Rosaline Canessa Rosaline is a faculty member in the Department of Geography at the University of Victoria, specializing in coastal management and GIS applications. Adam Chafey

Adam is an MA student in the Department of Geography at the University of Victoria.

Cheryl Chapman A highly motivated Northern Secwepemc, (Shuswap) from Xat'sull/ Cm'etemc (Soda Creek/Deep Creek); Cheryl brings over twenty five years of experience working with Aboriginal and non-Aboriginal people, First Nation communities, businesses and all levels of government with a focus on capacity building, sustainable community economic development, and mutually beneficial relationships. As Training and Product Development Manager for Aboriginal Tourism Association of BC, Cheryl is promoting the Aboriginal Cultural Tourism Industry as an excellent career choice for Aboriginals of all ages and an economic opportunity for entrepreneurs and communities. Cheryl manages the Aboriginal Tourism BC's Trailblazer Training Initiatives including Cultural Interpretation and Tourism Business Development, as well as the development of respectful relationships between Aboriginal and non-Aboriginal; communities, individuals and the broader tourism industry. Aboriginal Cultural Tourism is her passion, not only is she a traditional dancer, drummer, singer and artist, she is continuously participating in inter-cultural events that bring individuals and communities together to share in their diversity and similarities. Amber Crofts Amber was raised in Quesnel, BC and has spent the past 10 years working in a variety of positions related to tourism, community economic development, and destination marketing. Amber is currently a Tourism Development Officer with the BC Government where she supports the development and growth of the industry, providing analysis and advice on policies that impact tourism. She holds a Bachelor's degree in Recreation and Tourism Management from VIU and an M.A. in Tourism Management from RRU, where she focused her studies on community tourism development. Donna Dixson Flair Innovations is a marketing and communications company providing services to business, government, and non-profit organizations seeking true transformation. Flair founder, Donna Dixson, is a specialized marketing consultant with an impressive track record in rural tourism projects and initiatives. Donna first became involved in the tourism industry in 1994 as the owner/operator of Vintage Country Vacations, an agri-tourism business that she devised and established in rural Saskatchewan. More recently, she established and managed the Abbotsford Farm & Country Market, coordinated the Fraser Valley's Regional Circle Farm Tour marketing program, and has been hired as a consultant for rural municipalities interested in a new approach. Scott Ellis Scott is the General Manager of the Guide Outfitters Association of British Columbia. Anthony Everett Anthony is the Chief Executive Officer of Northern BC Tourism and has over 20 years of tourism industry experience. His first steps into the tourism and communications business were at The

Butchart Gardens and the Greater Victoria Hospitals Foundation. Anthony's specialization in travel media relations gained him positions as Manager of Travel Media Relations for Tourism Victoria and Account Director for Tartan Public Relations, before he accepted the challenge to experience and promote BC's north in 2006. He is passionate about growing rural economies through tourism development and believes that collaboration between communities, regions and the province are critical to the industry's long-term success. An enthusiastic traveler, Anthony is always looking for the next adventure or beach to experience and recently checked hiking the Aletsch glacier in Switzerland off his bucket list. Anthony was born in Kenya and plans to visit the continent soon and in the meantime is an avid reader of anything African. His latest interest is a return to the sport of triathlon after a 5 year lay-off and confesses that the saddle of his road bike hasn't gotten any softer. Connie Falk Connie grew up on a horse. She has been involved in competitive trail riding and has recently taken up packing, thanks to the Back Country Horsemen of BC. When the 2003 wildfires left her riding country in a state of desolate ashes, Connie & her husband Butch, started looking for new areas to ride in. Not finding any maps or trails, she found a need, developed a Job Creation Project through her employment, and as they say, "the rest is history." Six years, and many projects later, Connie has refurbished, mapped and marketed hundreds of km of trails. Connie has overseen the building of destinations horse campsites and raised over a million dollars to enhance our back country experiences. Connie admits she could not have done it without the incredible partners and volunteers that that have shared the dream. Hugh Flinton Hugh is a Director of Economic Development in the Pine Beetle Epidemic Response Division of the Ministry of Jobs, Tourism and Innovation. He works with the Cariboo-Chilcotin Beetle Action Coalition and various stakeholder groups in the Cariboo Chilcotin Region where he assists with planning and implementation of programs or projects that lead to economic development and transition. Previous to Government, Hugh worked in the forest industry for 15 years as a contractor, consultant, and company supervisor for large and small business. Hugh and Jane have three children who keep them busy and involved with Minor Hockey, 4H, and social calendars. They run a small cattle ranch and are expanding their product line to include Christmas trees. Romella Glorioso Romella is the Director of Glorioso, Moss & Assocs., a small consulting firm based in Kaslo, BC. Dr. Glorioso has 2 decades of professional experience in planning and managing human communities and their natural ecologies in Canada, USA and elsewhere. Her professional work includes public sector strategic planning, land use planning and management, environmental impact assessment of land use and landscape change, tourism and amenity-led migration analysis, planning and management. Ed Grifone Ed is a Senior Planning Consultant and a Partner with CTQ Consultants, a firm of over 40 engineers, planners, urban design and natural resource specialists based in Kelowna BC. Ed has over 30 years of experience in municipal planning, urban design, economic development and

the land development industry. He also has a significant background in tourism planning, marketing and small business counseling. Ed's keen interest in downtown and commercial area revitalization started in the early 1980s when he was co-responsible for the Revitalizing Downtown Alberta Action Program while at the Dept of Small Business and Tourism. Since then he has been involved in numerous downtown planning and revitalization projects in BC, Alberta and the USA. Since the beginning of his career in the mid 1970s, Ed has taught classes at a number of colleges and universities, including serving as an adjunct professor in Tourism Development at the U of A. Bob Hansen Bob is a human-carnivore specialist employed at Pacific Rim National Park Reserve. He spearheaded the "Wild Coast Project" linking park staff, university researchers, local communities and other interest groups to undertake research and community outreach aimed at better understanding and reducing negative human - carnivore interactions in and near the park. Rob Hood Rob is Chair of the Tourism Management Department at Thompson Rivers University (TRU), and Director of the REDTREE Project, a project focused on tourism product development in rural towns/areas. A current research interest is examining the role of collaboration in building tourism experiences in small towns and rural areas. Rob and colleagues created and delivered the first BC Rural Tourism Conference in 2010. Terry Hood Terry has been involved in destination development, and Aboriginal & tourism education initiatives for twenty-five years. Through his consulting practice, North Shore Project Leadership, Terry has managed many tourism strategic planning projects, in domestic and international settings, and was the editor and co-writer of Transforming Communities through Tourism. As general manager of the LinkBC network, he is a strong proponent of colleges and universities contributing effectively to community tourism development. John Hull Sydney Johnsen Sydney is Principal for Peak Planning Associates and Project Coordinator for the REDTREE Project. She has played a critical role in enabling tourism product development in the REDTREE Project communities. She has engaged numerous students in the project, and in the process established collaborative relationships between the TRU School of Tourism and tourism organizations, tourism businesses and regional communities. Sydney was part of the team that created and delivered the first Rural Tourism Conference in BC. Noelle Kekula Noelle graduated from the University of Alberta in 1992 and began working for the BC Provincial government in the spring of 1993 in the Recreation Sites and Trail BC program. She has worked in the program the entire time at Alexis Creek, Merritt and Kamloops. Noelle sees her position as a link between communities and government and to help them find a way to promote tourism in their communities. She believes in building partnerships and that more hands are better than one.

Pascale Knoglinger Pascale is a Project Manager and Facilitator at the Société de développement économique de la Colombie-Britannique (SDECB). Pascale is known for her passion concerning all things community-based, co-operative, and sustainable particularly in regard to the rural context. Her passion regarding artisan productions and the means by which we are able to valorize them standards, packaging, valorization programs ­ came early with her experience with the rise of supportive strategies and policies in rural Québec in the 1990s for value-added artisan productions. Anne Kokko Anne is completing her Bachelor of Tourism Management program at Thompson Rivers University, with a double major in Management and Entrepreneurship. Anne was part of the REDTREE Project team that completed sign audits for rural communities. Recently Anne helped to complete a sign strategy for the City of Penticton where maps were used to help display sign information to stakeholders. She is currently finishing her honours thesis which explores the role of signs and sign improvement processes in rural communities. Evan Loveless As the Executive Director of the Wilderness Tourism Association Evan works with the nature based tourism industry to develop industry standards, sustainable policy and address land/marine use planning and management issues. He also works to promote the industry and act as a general advocate for members and the industry at large. Pat Maher Pat is an Associate Professor in the Outdoor Recreation and Tourism Management program at the University of Northern British Columbia. He is also the Fraser-Fort George Regional Director of the Northern BC Tourism Association. His research tends to focus on the meanings associated with experiences in rural and remote areas, predominantly the Polar Regions. Pat has worked on projects throughout BC, New Zealand, the Arctic and Antarctic, and has recently edited Cruise Tourism in Polar Regions: Promoting Environmental and Social Sustainability? and Polar Tourism: Human, Environmental and Governance Dimensions. Ruth Marr A consultant with over 20 years of experience, Ruth Marr also brings a business reality to her consulting work, having owned and operated a tourism company for 15 years. Randonnée Tours specialized in self-guided active vacations, with cycling, walking and other itineraries in Europe, Canada and the USA, drawing customers primarily from outside of Canada. Ruth's consulting experience spans tourism, environmental topics, public consultation and active transportation, and she is the creator of the "Green Your Business: Toolkit for Tourism Operators". Barbara A. Masberg Barbara is an Associate Professor in the Recreation and Tourism Program at Central Washington University in Ellensburg, Washington Her involvement with avi-tourism began with the development of a birding trail map of Kittitas County, then to providing assistance to Audubon Washington in development of the Sun and Sage Loop, and working with Audubon Washington

in collecting data to facilitate development of the birding trail program. She is a lifelong bird watcher however only a beginner in skill. Phil McIntyre-Paul Phil is a co-founder of the Shuswap Trail Alliance, creator of the 21st Century Pilgrims wilderness programs, and a faculty member with Thompson Rivers University School of Tourism. His company specializes in outdoor learning experiences that promote healthy connections within the natural environment. The Shuswap Trail Alliance is a multi-stakeholder initiative working to establish the Shuswap watershed as a united destination trail centre. The Alliance has become a regional leader in sustainable trail design and collaborative management. Craig Murray Craig has owned and operated Nimmo Bay Resort for 30 years. Craig and his wife Deborah have been married for 34 years and they have 3 children. Craig sits on the Boards of COTA and the Northern Vancouver Island Tourism Association, and is a member of the Tourism Advisory Committee for Royal Roads University. He is a founding member of the BC Sustainable Tourism Collective, a co-founder of the Wi'la'mola Tourism Accord with First Nations, and a long time member of the WTA. Nimmo Bay has won the BC Tourism Award for Industry, business and labour. In addition to running his own highly successful small business, Craig also dedicates a lot of his time fighting for the protection of BC's wild salmon and tourism's viewscapes, and the implementation of a functioning licencing system for guided anglers. Bob O'Neal Bob is a Registered Professional Forester and the manager of forestry for the District of Mission's community Tree Farm License No. 26. In his twenty years with the community forest, he has worked with several community groups and recreation organizations to help promote the sustainable use and enjoyment of Mission's backyard. He has also witnessed the public misuse of the forest through garbage dumping, vandalism and criminal activities. He is focused on shifting the "wild west" area to a family friendly forested playground. He has combined his love for the environment and entrepreneurial spirit into a vision for a sustainable tourism recreation area. Joe Pavelka Joe is an Associate Professor and Coordinator of the Bachelors of Applied Ecotourism and Outdoor Leadership at Mount Royal University in Calgary, Alberta. Joe has also worked in the field since 1989 in a variety of positions and he recently completed his doctorate in Geography examining amenity migration in the Canadian west. Joe also manages Planvision Consulting Ltd. which provides support to communities in tourism and recreation management. Kelly Pearce Kelly is Program Director with the Hope Mountain Centre, a non-profit society promoting outdoor education and recreation in the Hope region. Kelly has a background in graphic design, resource management, and the interpretation of nature and culture in outdoor settings. George Penfold George is Regional Innovation Chair in Rural Economic Development at Selkirk College in Castlegar B.C. George has worked for provincial and local governments, and was a faculty member at the University School or Rural Planning and Development at the University of Guelph

from 1981 to 1995. From 1991 to 1993 he was seconded as a member of the Commission on Planning and Development Reform in Ontario. From 1995 to 2006 he was a community planning and development consultant on Vancouver Island, BC. In that capacity he worked with private landowners, community organizations, local, regional and provincial governments and First Nations communities. In addition to his professional activities, he has also owned and managed a small farm in Ontario and a marine eco tourism business in B.C. He has a professional background that includes rural economic development, socio-economic impact assessment, community and organizational development, community planning and provincial policy and related legislation Gord Rattray Bill Richardson Bill teaches and does field work in tourism development. His courses have been taken by professional developers from all over the U.S. and many foreign countries. He is also an awardwinning filmmaker, a playwright, author and artist. His films are being used as teaching tools at numerous universities including UC Berkeley and Carnegie Mellon. Darren Robinson As Executive Director for Tourism Powell River and an active Director for Sunshine Coast Tourism, Darren brings his tourism marketing training and expertise to the local and regional Sunshine Coast DMOs. Darren's passion for marketing, advertising and tourism development led him to the Rockies for a 3-year tenure at The Fairmont Jasper Park Lodge before moving to the Sunshine Coast where he currently lives and works. Darren is also a professional photographer, specializing in tourism-based commercial imagery and landscape photography. His images have been featured in many magazines, tourism publications and advertising campaigns. Allyson Rogers Allyson has over 20 years experience in the realm of eco tourism and best practices for sustainability. An entrepreneur with a pioneering spirit, she is sole creator of the Siwash Lake Ranch, a family farm and BC wilderness tourism operation that has garnered the highest ecorating possible within the industry. Siwash has received many awards and accolades in the areas of tourism small business and sustainability, and has been profiled in several leading edge initiatives. Allyson's passion for environmentally responsible living and land stewardship drives her values-based approach towards a triple bottom line, for nurturing people, planet and profit in the process of conducting a sustainable business. Rick Rollins Rick is a faculty member in the Department of Recreation and Tourism at Vancouver Island University. His teaching and research interests include: Environmental Stewardship; Ecotourism and Nature Based Tourism; Parks and Protected Areas; Research Methods. Maria Rubinchik Maria has a Diploma in Tourism Marketing from BCIT and is currently working on completing her Bachelor in Tourism Management at Thompson Rivers University. Maria has been working with REDTREE on a mapping project of North Thompson, including compiling and georeferencing an inventory of tourism assets. When she is not studying or working, Maria spends her summers rock climbing and her winters backcountry skiing.

Joanne Severn Since launching Rebar Creative in 2003, Joanne has worked with more than 60 government, business, and non-profit organizations to devise and implement methods to convey strategic key messages to stakeholders and consumers. By creating strategies, marketing plans, and campaigns that appeal to and engage target markets, Joanne has successfully guided brand launches, business transitions, public awareness campaigns, and business development efforts. Rebar Creative provides initial branding for new organizations as well as brand enhancement and re-branding for established companies and non-profits. Miriam Schilling Since 2010 Miriam has been in the position of the Community Economic Development Coordinator for the Soda Creek Indian Band. Xatll Heritage Village is owned and operated by the Soda Creek First Nation and invites visitors from around the world to experience their spiritual, cultural and traditional way of life through educational tours and workshops. She grew up in Germany and even before permanently moving to Canada spent many years working, travelling and studying in rural communities in the Cariboo Chilcotin region of BC. L-A Shibish L-A is an undergraduate student in the Department of Recreation and Tourism at Vancouver Island University. Heather Steere Heather has several years experience in project management in community and conservation based tourism development programs - identifying and implementing tourism needs and infrastructure; including training programs for multicultural groups. She started her career in youth development, providing personal and interpersonal training to youth and corporate groups. She has a Bachelor of Tourism Management and a Diploma in Adventurous Activity Management. Heather is currently the Tourism and Marketing Manager for Tourism Wells Gray. Nicole Vaugeois Nicole holds the BC Regional Innovation Chair in Tourism and Sustainable Rural Development at Vancouver Island University. In this position, she works with colleagues in academic institutions to support rural regions of BC to inform tourism development decisions with enhanced knowledge.


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