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Press Release

10 Oct 2006 Samson Holding Ltd. announced today that Kevin O'Connor has been named as President/CEO Samson Marketing, a newly formed entity, which will direct and oversee the business and operation of Universal Furniture and Legacy Classic Furniture. Mr. O'Connor has been President and CEO of Legacy Classic since early 1999, and he was one of the original founders of Legacy Classic. In his new position, Mr. O'Connor continues reporting directly to Mr. Samuel Kuo, Chairman/CEO of Samson Holding, Ltd. (LacquerCraft). Mr. Kuo said, "Kevin O'Connor has clearly demonstrated his knowledge of the furniture industry and leadership ability in the development and growth of the Legacy Classic Furniture business and the Legacy management team over the past 7 years. Thus, as Samson grows its furniture business in the USA now and in the future, we want to take advantage of Kevin's expertise." Mr. Kuo went on to say, "Both Kevin and I agree that the future growth of both of our marketing companies can be significant if we take advantage of the assets Samson Holding has put in place in logistical systems, production facilities (over 5 million sq. ft.) and warehousing (over 3,800 containers of finished goods) in inventory in China. These elements put Samson in a `totally unique' position of servicing our customer and being in control of our own destiny." Mr. O'Connor said, "Universal and Legacy Classic are two of the industry's top marketing companies addressing unique and distinctive niches in the U.S. market. But, in an ever changing retail environment, we see the opportunity to better address those retail needs by focusing each company on its' strengths and sharing some `back-end' resources (such as I.T.), while retaining each company's unique entrepreneurial spirit and personality." "My new position will allow me the time to assess the marketplace and work with the many retail relationships I have built over the years to help strategically plan how our companies can address our retail partner's wants and needs both in products and programs." Mr. O'Connor went on to say, "We are very lucky to have Presidents of both of our marketing companies of the caliber of Randy Chrisley, President/CEO of Universal Furniture and now, Lee Boone at Legacy Classic. Randy has been a true partner over the past few years. We all share the same vision of what is necessary to enhance the overall business and I look forward to working with both Lee and Randy, and their management teams to continue to grow and achieve our goals."

The new Samson Marketing organization will also include Mr. Victor Hsu, (currently CFO of Universal) who will serve as CFO of Samson Marketing reporting to Mr. O'Connor. He will oversee the overall financial affairs of the marketing companies as well as the Corporate IT team, to help the team focus on additional cost saving efforts as a whole. He will also be involved with merger and acquisition opportunities. Also reporting to Mr. O'Connor will be: · · Mr. Randy Chrisley, President & CEO of Universal Furniture Mr. Lee Boone, newly appointed President of Legacy Classic (see separate press release)


Samson Holding Ltd

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Samson Holding Ltd