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Company Bio

Eco Friendly Handbags

Thank you for your interest in OLovesM handbags. Just like many Americans, I too am extremely concerned with the state of our environment. Being "Green" has become the hot new trend, and I hope this is a trend we can all get on board with. Many designers are creating wonderful products made of organic, free trade, and sustainable materials. But what about the materials that are already here that will not biodegrade? Can we afford to ignore these materials and dump them? The inspiration for OLovesM bags came from a routine day at yoga class. As I was perfecting my downward dog pose, I had a sinking feeling as I stared at my yoga mat. Realizing most yoga mats were made from PVC, which does not belong in landfills, I did tons of research to find out that new yoga mat scraps were being thrown out. I wanted to find a way to repurpose the material in order to keep it out of the landfills. Then it struck me. Everyone needs a bag: gym bag, overnight bag, clutch. Why not make sustainable, longwearing bags? So I repurposed the yoga mat scraps into my cool, hip bags. OLovesM is one way I can contribute to saving the planet. Rather than create more waste, let's use what we already have, and keep our landfills a little less cluttered-one bag at a time.

Merle O'Brien O Loves M Handbags 1335 Sage Ct. Aspen, CO 81611 970-925-8516 office 970-379-2723 cell 970-925-4815 fax [email protected] [email protected]

About Merle O'Brien

Merle O'Brien is no stranger to entrepreneurship and creativity. The mother of two boys, Merle started OlovesM in August 2006, after the idea for eco friendly bags struck her in yoga class. It took a ton of research, and lots of proto types before coming to realize she COULD do this! While working on this idea, her husband and she ran, and still run, a baby equipment rental business in the Aspen area. Before that, she was a teacher, and after having her two boys, was mom. She has a Master in teaching, and loves learning new things everyday. The OlovesM Eco Bags are not only a learning experience, but have given her the equivalent of an MBA on the go. People have stopped Merle to ask her where she got her bag. She cheerfully responds, "I make them". A woman in a grocery store once offered to buy her bag right from her. Merle kindly asked the sales clerk for a sack, and made a sale. What's in store for the future of OLovesM? Merle plans to create a men's line, as well as bags for kids- since her own boys want them.

Merle O'Brien

Designer and Owner O Loves M Handbags

1335 Sage Ct. Aspen, CO 81611 970-925-8516 office 970-379-2723 cell 970-925-4815 fax [email protected] [email protected]

Collection

The 3 Panel Collection

The Eco Clutch

The Eco M

The Eco Envelope

The H20 Bottle

The Jute Featured at the Sundance Film Festival

The Messenger

The Mini

The Yoga Mat Bag

The Mommy Bag

Contact: Merle O'Brien Telephone: 970-925-8516 e-mail: [email protected] www.olovesm.com

For Immediate Release

FASHION WITH A CONSCIOUS SPOTTED AT SUNDANCE OLovesM Is Creating a Buzz With Its New Line of Fashionable and Eco Friendly Handbags HIGH RESOLUTION IMAGES AND SAMPLES AVAILABLE UPON REQUEST Aspen, CO, February 16, 2007 ­ OLovesM announces the launch of their new line of eco-friendly handbags, designed exclusively in Aspen, Colorado by designer and environmentalist, Merle O'Brien. The handbags, totes, and clutches are made of recycled materials that companies would have dumped in landfills, and they are catching the eye of Hollywood's elite and eco-celebs. The collection was the premiere gift bag given to attendees of the Sundance Film Festival and has been the featured contest prize at Ellegirl.com. The entire collection can be found on OlovesM website www.olovesm.com. The inspiration for the highly functional handbags came while Merle was doing a downward dog pose in yoga class. "I looked at my mat and the idea popped into my head. I know I was supposed to be focusing on my practice, but the idea of remnants and materials going into landfills bothered me. So I decided to do something about it," explains O'Brien. After months of research, she connected with companies that used PVC materials and found a way to keep them out of landfills. Her solution? A fun, fashionable, yet functional new line of handbags. While most of the line is made of man made materials, the Eco-B Jute bag is created with all natural fibers and lined in Fair Trade hemp and cotton. OlovesM are creating a big buzz amongst celebrites. The Eco Jute bag was given to celebrities such as Sienna Miller, Teri Hatcher, Zooey Deschanel and indie film princess, Parker Posey at Sundance. The line has also been the swag bag of choice at the Teen Choice Awards. Offering fashion with a conscious is the basis of this young company as OlovesM was the featured gift bag for the Evening with the Stars , a benefit for the United Negro College Fund, honoring Aretha Franklin. The line will soon be featured in the Telluride Aids Benefit Fashion Show in Telluride, Colorado. Price points for the bags are $15.00 to $120.00 and can be purchased at www.olovesm.com or at Birch Clothing, Minneapolis, Minnesota and Ecology Sports, Door County, Wisconsin.

Recent Press

OLovesM has been in the official gift baskets at the Tribeca Film Festival, the Sundance Film Festival and Evening Of the Stars, honoring Aretha Franklin.

Jute Bag Life & Style April 9, pg. 63

The Park Record Park City, UT February 24

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