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Sarina Mulleavey 547 Harvard Place North Brunswick, NJ 08902 732-322-8818 [email protected] Profile Seeking Marketing/Sales position, where I may offer combined experience in managing territory sales and promotional marketing expertise. My extraordinary negotiation and relationship building skills compliments any organization seeking cost saving measures within their marketing/sales department while increasing profits. Professional Experience North Brunswick, NJ Marketing and Trade Show Manager 2008 to Present Independently manages client relations in aspects of media buying and trade show management. Collaborates with Agile Trade Show management firm New York City on national conventions at The Javits Center from design to completion. Responsible for attaining new clients and manages marketing portfolios for direct media purchasing. Consultant in advertising and community relations with a broad spectrum of industries such as: Transportation, Health and Wellness, Pharmaceuticals, Environmental, Food & Wine, Insurance and Leisure Life Style. Creates media campaigns from design to completion, including photography, layouts and publishing. Launches advertisement through direct mail, monthly journals, newspapers, billboards, radio, television and internet. Cox Media Valpak-Mid Jersey, Freehold, NJ Marketing Consultant Spring 2004-2008 Company is a national Direct Mail and Internet advertising organization. Serve as a field specialist writing, reviewing, editing, designing, photography and produced effective advertising campaigns for professional services such as medical groups, retailers home improvement, New Jersey utility Companies and auto dealers. Effectively measure and report on market intelligence, competition and advertising/direct mail campaigns including return on investment efficiencies. Managed a $1 million annual portfolio of advertising clients. Coordinated various trade shows with Chambers of Commerce insuring visibility in particular markets. Achieved monthly and annual sales expectations. Consistently monitored the sales process insuring accurate advertising results. Central Jersey Elevators, Inc. Bound Brook, NJ. Marketing Manager 2001-2004 CJE is a regional elevator maintenance and constructor, providing testing, assessments and surveys for new commercial and residential elevators. Developed and managed tactical strategy, planned and implemented all marketing communications, direct response advertising and inside sales functions for Tri-State area. Provided directional and management of regional lead generation programs, marketing and sales forecasting and agency/vendor coordination. Accountable for $2 million annual sales and direct management of 6-person internal staff. Coordinated special events with the related industry's associations. Position provided a significant impact on attainable agreements and financial profitability.

Middlesex County Regional Chamber of Commerce, Monmouth Junction, NJ. Coordinator of Membership Development 1999-2001 MCRCC is a non-profit organization providing regional businesses with networking forums. Reporting to the President of the Chamber of Commerce and Board Members, provided overall leadership, direction, coordination and implementation of Councils, Trade Shows and Economic Programs. Responsible for enhancing the visibility of professional learning institutions, through introduction of their specialty courses at the Middlesex County Resource Day.


Expanded awareness of Chamber's Educators Institute during site visits with school principals, assistant principals, guidance counselors, teachers, and business owners. This increased membership and profited institutes. Initiated the Information Technology awareness programs with Motorola, Corporate, Piscataway, NJ. Actively maintained business relationships with corporate sponsors and potential members. Increased corporate membership by 100%, and raised participation of corporate sponsorship at the Chamber's annual events, this led to an increase in revenue of $1 million. Created the Industrial Technology Council with Foley Caterpillar, which expanded the membership base to 2,000 members. Managed and budgeted annual membership drive. Gallo Wine Sales of New Jersey, Elizabeth, NJ Wine Sales Consultant 1995-1999 New Jersey wine distributor. Reported directly to the Wine Sales Manager. Responsible for enhancing the visibility of wines to fine restaurants and pubs in North Jersey. Expanded sales on house wines and new cork finished products throughout territory. Initiated wait-staff programs, actively maintained business relationships with corporate vendors and small restaurant owners. Coordinated wine tasting with local area Chamber of Commerce annual events, this led an increase in visibility of the Gallo Wine cork finished products. Achieved all sales quotas. Advanced Physicians Group, Somerset, NJ 1991-1995 Director of Community Relations Medical Center provides treatment for skeletal dysfunctions. Reported directly to the President and Vice President with accountability for developing new patient leads and referrals. Responsibility included branding, identity and image through sponsored events, direct mail, video, cable, and telemarketing. Managed telemarketing staff of 12 which increased patient referrals. Customized marketing communications, collateral development to orthopedics and attorneys through comprehensive market research and intelligence including reports and presentations. Organized and presented Community Health Awareness Programs at corporate centers throughout central New Jersey. Education Bachelor of Arts: Rutgers University, New Brunswick, NJ. Communication and Art History. Certifications and Licenses NJ Real Estate License, Caldwell Bankers, Team Success, Old Bridge, NJ. NJ Cosmetology License, Utilized for Cosmetic, Hair and Spa Trade Shows. Computer Knowledge Micro Soft Office: Word, Excel, Power Point, Outlook. Professional Associations Rutgers Alumni Association Middlesex County Chamber of Commerce Eastern Monmouth Chamber of Commerce Asbury Park Chamber of Commerce Long Branch Chamber of Commerce



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