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Thursday, December 1, 2011 · 8 a.m. - 5 p.m .

The Sentry East Side Conference Center · 730 Third Ave at East 45th Street, NYC

THE SIGNATURE YEAR-END CONFERENCE FOR THOSE IN THE BUSINESS OF TV, FILM, VIDEO TECHNOLOGY AND ON-SCREEN MEDIA

On-Screen Revenue On the Horizon for 2012

The OnScreen Media Summit explores immediate revenue opportunities for the business of all things on screen -- including theaters, TVs, computers, tablets and other mobile devices. This full-day, annual summit looks closely at immediate business and revenue prospects, as well as long-term opportunities. An exclusive line-up of speakers will address topics including the increasing value of sports properties such as the Olympics; advertising revenues related to the 2012 election; the economic outlook for next year and its effect on consumer purchasing and advertising; and how the latest technology advances are changing business.

Event Agenda

PRESENTED BY: BREAkS & COCkTAil RECEPTiON SPONSOR:

The Summit is produced by Schramm Marketing Group on behalf of Broadcasting & Cable and Multichannel News.

SPONSORED BY:

MARkETiNg PARTNERS:

Market & Multicultural Research

Horowitz Associates, Inc.

OnScreen M e d i a S u m m i t A g e n d a

8:00 a.m. 8:45 a.m. Registration Opens With Continental Breakfast Welcome And Opening Remarks By Louis Hillelson, Group Publisher

Louis Hillelson

VP,GroupPublisher B&C | Multichannel News

9:00 a.m.

A Programmer's Perspective T hesummitbeginswithaperspectivefromaleadingdigitalprogrammer,includinghisthoughtsfor growingdomesticandinternationalpropertiesnextyear,ideasfordrivingincrementalrevenues,plans forenhancingviewerengagementandeffortsforattractingfanstonewbrandsinacrowdedmultichannelenvironment. Interviewer:

Mark Robichaux

EditorinChief Multichannel News

FeaturedGuest:

David Zaslav

PresidentandCEO Discovery Communications

9:30 a.m.

PanelSession1:Monetizing New Distribution Technologies A goalofintroducingnewtechnologiesistodeliveranengagingconsumerexperience.Whilethe industryextendsinteractivefeatures,viewerscannowwatchtheirfavoriteshowsinHD,3D,on demand,oronasmartphone,tabletorlaptop.Thispaneldiscussestheuseofnewvieweroptions andhowtheinvestmentisbeingmonetized.

Moderator:

Panelists:

Todd Spangler

TechnologyEditor Multichannel News

Jeff Cuban

ExecutiveVice President HDNet

Rebecca Glashow

SeniorVicePresident, DigitalMediaDistribution Discovery Communications

Avner Ronen

CEO&Co-Founder Boxee

ChiefStrategyOfficer Avail-TVN

Doug Sylvester

10:15 a.m. 10:30 a.m.

Mid-Morning Break -- Sponsoredby:AMCNetworks Finance Projections And Conjecture For 2012 ­ The Questions To Ponder In Shaky Economic Times W allStreet'sviewoftheon-screenbusinessgivesinvestorsatruereflectionofthehealthof individualcompanies.ThisleadingandtrustedanalystreturnstotheSummittoprovideherupdate ontrendsandshiftsinthemarket,regulatoryhurdlesandcompetition,aswellashowtoplanfor whatisexpectedin2012. Interviewer:

Mark Robichaux

EditorinChief Multichannel News

FeaturedGuest:

Jessica Reif Cohen

FirstVicePresident andManagingDirector BOA/Merrill Lynch

This agenda is subject to change.

OnScreen M e d i a S u m m i t A g e n d a

11:00 a.m. Acquiring Dramas, Comedies, Movies And More In A Competitive Marketplace E nsuringthatover130channels,worldwide,deliverqualityprogramminginacompetitive marketplaceisacriticalobjectiveofthistopexecutivein2012.Heshareshisstrategies foracquiringcontentsuchaspopularcomedies,animatedseries,dramasandmovies.Most importantly,hewilldiscusswhyitiscriticalthatthecableTVindustryaccelerateeffortstoallow itscustomerstoaccesscontentseamlesslyacrossplatforms. Interviewer:

Mark Robichaux

EditorinChief Multichannel News

FeaturedGuest:

Phil Kent

ChairmanandCEO Turner Broadcasting System

11:30 a.m.

How Technology Is Driving The Global Appetite For TV I naspecialconversationwithKatieCouric,AnneSweeneyoffersaviewofhowthelatest advancementsintechnologyforviewinganddistributingTVarehelpingtofeedtheglobal popularityoftelevisioncontent--andwhythedemandforTVaroundtheworldhasnever beenhigher. FeaturedModerator:

Katie Couric

Journalist, TalkShowHost

FeaturedGuest:

Anne Sweeney

Co-Chairman Disney Media Networks andPresident Disney/ABC Television Group

12 p.m. 1:00 p.m.

Networking Luncheon Buffet Expanding Cable's Imprint In 2012 T hepresidentofAmerica'slargestcableTVcompanyshareshisperspectiveonhiscompany's innovationcycleandhowtechnologywillfuelcable'sexpansionin2012.Hewillhighlightthe company'sgoalsfornewconsumerviewingoptions,improvingresidentialcustomerservice andbusiness-to-businessinitiatives. Interviewer:

Mark Robichaux

EditorinChief Multichannel News

FeaturedGuest:

Neil Smit

President Comcast Cable Communications

This agenda is subject to change.

OnScreen M e d i a S u m m i t A g e n d a

1:30 p.m. PanelSession2:The Important Role Of Local Advertising To 2012 Revenue Goals E xpectcontroversyastheseleadingadexecssharetheirexpectationsforthenewyearand identifyareasofspecialfocus.Topicswillinclude:definingaudiencesegmentsbeyondcensus profiles;viewermeasurementinaneraofmobiledevices;effortstoexpandaffiliationagreements toincludetelcos,on-demand,andinteractiveproperties;andthechallenges ofadvancedadvertising. Moderator: Panelists:

Jon Lafayette

BusinessEditor Broadcasting & Cable

Joan Hogan Gillman

ExecutiveVicePresident Time Warner Cable andPresident Time Warner Cable Media

David Kline

Presidentand ChiefOperatingOfficer CablevisionMedia Sales

Bill Livek

CEO Rentrak

Greg McCastle

SeniorVicePresident AT&T andHead AT&T AdWorks

Charlie Thurston

President Comcast Spotlight

2:15 p.m.

Advanced Advertising In 2012 T heafternoon"advertisingblock"continueswiththisbriefupdateonthestateofadvanced advertisinginthecomingyear.ThenewCanoeCEOprovidesthelatestinformationaboutthemost recentadvancementsanddevelopmentsininteractiveadvertising,andshareshowtechnologyis perfectingtheopportunitytocompletethesalescycleforadvertisers. Interviewer:

Todd Spangler

TechnologyEditor Multichannel News

FeaturedGuest:

Kathy Timko

CEO Canoe Ventures

2:30 p.m.

Advertising In 2012 ­ A Look Ahead From The Media Agency Perspective O neoftheindustry'stopmediaexecssharesthecritically-importantviewpointofthemedia agencyandtheadvertiser.Hearhistimelythoughtsandprojectionsasthebudgetplanningcycle concludesforthecomingyearinthisthirdpieceofthe"advertisingblock." Interviewer:

Jon Lafayette

BusinessEditor Broadcasting & Cable

FeaturedGuest:

Rino Scanzoni

ChiefInvestmentOfficer GroupM

3:00 p.m.

Mid-Afternoon Break -- Sponsoredby:AMCNetworks

This agenda is subject to change.

OnScreen M e d i a S u m m i t A g e n d a

3:15 p.m. The Changing Impact Of Ethnic Audiences On The Business A udiencesarecriticaltothebusiness--forviewership,subscriptionandadvertising.Consideringthe amazingshiftindemographics,ethnicsegmentsarethenew"generalmarket."Inthelargestmedia markets,multi-ethnicaudiencesalreadycomprisethemajorityofTVhouseholds.Thistopnetwork executivereviewsthefinancialbenefitsofservingtheseaudiencesandidentifieshowtheindustrycan plantobetterreachtheminthecomingyear. Interviewer:

Melissa Grego

ExecutiveEditor Broadcasting & Cable

FeaturedGuest:

Debra L. Lee

ChairmanandCEO BET Networks

3:45 p.m.

Adapting To The Changing Environment For Developing & Delivering Content P opularsyndicatedshowslike"Dr.Oz,"award-winnerssuchas"BreakingBad"andretro-serieslike "PanAm"areallwell-knownoriginalprograms.Anexecutiveresponsiblefortheseprogramssharesa viewonhowcurrentchangesintraditionalbusinessmodelswillaffectcontentdevelopmentand distributionnextyear. Interviewer:

Ben Grossman

EditorinChief Broadcasting & Cable

FeaturedGuest:

Steve Mosko

President Sony Pictures Television

4:15 p.m.

PanelSession3:Executive Roundtable ­ The Growth Areas For The Business In 2012 T heday'sfinalsessionwillbealivelydebateofwheretheindustryshouldfocusitsattentionforthe comingyear.Therewillbedifferingopinionsastheseleadersdiscuss"what'shotandwhat'snot"inthe marketplacefromthevalueofoff-networkoriginalcontent,totheimpactofwebvideoproviders,tothe roleofthestockmarket,tobusinessesthatlookgreatbut will they really engage the consumer? Moderator: Panelists:

Melissa Grego

ExecutiveEditor Broadcasting & Cable

Bob DeBitetto

Presidentand GeneralManager A&E Network and BIO Channel

Scott Koondel

SeniorVicePresident, CorporateLicensing andDistribution, CBS Corporation PresidentofDistribution CBS Television Distribution

Ken Werner

President Warner Bros. Domestic Television Distribution

5:00 p.m. 6:30 p.m.

Closing Comments And Cocktail Reception -- Sponsoredby:AMCNetworks All Activities Conclude

This agenda is subject to change.

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