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Organised by

Featuring 5 health ministry directors

Supported by

Early bird discount! register before 19th August and save $400

Monday 11th and Tuesday 12th October 2010

Crowne Plaza Hotel, Yas Island, Abu Dhabi, UAE

Engaging key stakeholders to reduce the health, social and economic impacts of chronic diseases in the region

Arabian A Public Health Forum 2010

Expert speaker faculty includes:

Dr. Mahmoud Fikree Chief Executive Officer of Health Policy Ministry of Health uAE

Dr. Tawfik Khoja Director General, Executive Board Health Ministers' Council for GCC States Dr. Oliver Harrison Director, Public Health & Policy Health Authority Abu Dhabi Dr. Ali Hassan Al Marzooqi Director, Department of Public Health & Safety Dubai Health Authority Dr. Amal Al Jowder Director of Health Promotion Directorate Ministry of Health Bahrain

Dr. Mohammed Y. Saeedi Director General Non-communicable Diseases Ministry of Health Saudi Arabia

"in 10 years, the percentage of noncommunicable diseases will reach 73 percent of the population" Dr Tawfik Khoja Director General, Executive Board Health Ministers' Council for GCC States

CriTiCAl iSSuES inCluDE:

· Strategic approaches to combating Non Communicable Diseases (NCD) among GCC countries · Investigating a scalable model for tackling Non Communicable Diseases · A close look at Saudi Arabia's Crown Health Project `Taj Al Sehha' · Quantitative research vs. qualitative research in countering chronic disease in the Gulf region · Acknowledging health promotion as a step beyond health education

Gold Sponsor

Register online: www.meed.com/events/health

KEY inDuSTrY FACT:

45% of the Eastern Mediterranean region's disease burden is due to noncommunicable diseases. It is expected that this burden will rise to 60% by the year 2020. [source:SJPH]

WHY MEED'S ArABiAn PuBliC HEAlTH FOruM 2010? Arabian Public Health Forum is the only event of its kind in the region to not only address the prevelance and prevention of NCDs and chronic diseases from a multi stakeholder view, but to also focus on achieving outcomes. This region in particular attributes the majority of its disease related deaths to chronic diseases. As a result, a major focus has been placed on developing public health initiatives to combat and prevent the occurence of these diseases. This event is all about achieving outcomes. What is being done? Who is doing it? How can we work together to achieve better results? The burden of chronic disease is rapidly increasing worldwide; in the UAE chronic medical illnesses like diabetes are among the top causes of death. Through regional cooperation and collaboration between the health and non health professionals, the possibilities are endless. Participate in discussions, get heard by your peers and gain first hand information on what public health initiatives will be implemented for Arab countries in both the short and long term. Make sure you and your colleagues attend this important industry forum and help shape the future of Arab Health for 2011 and beyond. Let's make a difference together!

WHO SHOulD ATTEnD?

· · · · · · · · · · · · Ministries of Health Health Authorities Municipalities Hospitals Clinics Public Health Centres Health Service Researchers and Health Policy Experts Pharmaceutical Companies Medical Suppliers Healthcare IT Companies Medical Schools and Universities Insurance Companies

HOW YOu CAn BEnEFiT FrOM ATTEnDinG:

· nETWOrK and engage with senior multi level stakeholder participants and make the necessary contacts to progress your organisation · COnTriBuTE to discussions resulting in initiatives being introduced to reduce and prevent chronic diseases · lEArn from case examples of public health programmes in UAE, KSA, Bahrain and Jordan from the respective health ministries · WiTnESS public health measures being undertaken from all aspects of society ­ health ministries, authorities, sports councils, food authorities, hospitals, universities and many more · rECOGniSE the opportunities associated with these programmes and how your organisation can position itself as a leader in the industry

Register now Tel: +971 (0) 4 390 0699

Arabian A Public Health Forum 2010

08.30 09:00 09:20 Registration and coffee

DAY OnE, MOnDAY 11th OCTOBEr 2010

14:00 PAnEl DiSCuSSiOn 14:30 PAnEl DiSCuSSiOn 15:00 CASE STuDY 15:30 16:00 16:30 17:00 Public health funding: sharing the focus on prevention in addition to cure · Discussing funds that are allocated for the cure of diseases ­ what about fund allocation for prevention of diseases? · How are funds being allocated to promote healthier lifestyles in schools and other community outlets to prevent chronic conditions? · What activities are being undertaken to reduce the number of patients to cure? · Identifying the challenges and opportunities in disease prevention

Welcome and Chairman's opening remarks Keynote opening address: Strategic approaches to combating non Communicable Diseases (nCD) among GCC countries · Epidemiologic transition in the GCC · Current situation and the challenges for NCD control and prevention · HMC/GCC actions and strategic resolutions and direction Dr. Tawfik Khoja Director General, Executive Board Health Ministers' Council for GCC States Chronic diseases in the region ­ causes, prevention and collaborative efforts needed to combat them Dr. Mahmoud Fikree Chief Executive Officer of Health Policy Ministry of Health uAE Jordan - opportunities and challenges for nCD control and prevention · Current situation regarding NCD in Jordan · Opportunities for NCD prevention · Major challenges associated with NCD control · Community-based Diabetic clinics a Jordanian success story Dr Mohammed Tarawneh Director Non-Communicable Diseases Ministry of Health Jordan Morning refreshments investigating a scalable model for tackling non Communicable Diseases · Developing and piloting key elements of this scalable model · Showcasing an approach based on iterative individuallevel screening, with multiple rounds of planning and tailored actions to address the burden of NCDs; and individual action plans based on the results · Working with global health leaders to pilot elements of the approach in low and middle income countries Dr. Oliver Harrison Director - Public Health & Policy Health Authority Abu Dhabi How can stakeholders work together in the future to reduce the burden of diseases? · Maintaining active dialogue between key stakeholders · Identifying the gaps and areas where collaboration is most effective and setting objectives for working jointly · Encouraging innovation · Public private collaborations Dr. Ali Hassan Al Marzooqi Director, Department of Public Health & Safety Dubai Health Authority Analysing social and economic determinants · The cost of chronic disease in the Gulf · Investments in prevention · Non health costs to society Lunch

PrEVEnTiOn: CrOSS SECTOr innOVATiOnS

A focus on Diabetes · Examining the regional impact of diabetes · What is being done to prevent diabetes? Dr. Belal Al Shammaa Director - Diabetes Center of Excellence American Hospital Dubai introducing the Crown Health Project `Taj Al Sehha' in KSA This session will examine this community based intervention program undertaken by the Ministry of Health in KSA which aims to prevent NCDs through focusing on avoidable risk factors Mohammed Y. Saeedi Director General Non-communicable Diseases Ministry of Health Saudi Arabia Afternoon refreshments Community based programmes for prevention and control of chronic disease: lessons learned from developed and developing countries NCD preventive studies and efforts have gradually started in developed countries since the 70's. Community based prevention programmes have proved their effectiveness and efficiency in developed and developing countries. There is firm knowledge on "what should be done?" for the prevention of NCD. The key question at present is "how should it be done?" in our communities. Dr. Abdelrahim Gaffar Assistant Professor, Family and Community Medicine Department, Faculty of Medicine Jazan university, KSA Preventing and overcoming chronic conditions through physical exercise · What are sports related associations doing to encourage the population to exercise? · Are they working with other organisations to achieve this? · What are the outcomes to date? Chairman's closing remarks and end of day one

09:50

10:20

Sharing best practice

10:50 11:20

11:50 CASE STuDY

17:15 - Evening drinks reception

This is an ideal opportunity for you to meet your peers in an informal setting to discuss the day's events and build long-term business relationships. Bring your business cards to this must-attend networking opportunity.

12:20

12:50

Email: [email protected]

DAY TWO, TuESDAY 12th OCTOBEr 2010

08.30 09:00 Registration and coffee Chairman's opening remarks 11:20

Arabian A Public Health Forum 2010

BEST PrACTiCE in DiSEASE MAnAGEMEnT

09:10 Acknowledging health promotion as a step beyond health education · Defining health promotion and health education and the difference between them · Addressing the principles, components and strategies of health promotion · Case studies of Bahrain's experience in health promotion Dr. Amal Al Jowder Director of Health Promotion Directorate Ministry of Health, Bahrain Managing chronic illness programmes in the Middle East ­ solutions from a leading private health insurer · Implementing a practical model for managing diabetes with measurable outcomes o how the model works in practice for the key parties ­ the health authorities, hospitals and patients o the benefits to diabetic patients including lifestyle improvements and cost savings · Our progress to date and our plans for the future Carl J. Sardegna, Chief Executive Officer Green Cresent insurance Company Saif Al Jaibeji, Specialist in Care Management and Projects, Head of Chronic Disease Management Green Cresent insurance Company Morning refreshments The challenge of nutrition: we are what we eat · What are food labellers doing to aid the fight against chronic diseases? · Reaching out to the public on diet through free seminars 15:00 11:50 12:20

Medical interventions: what public initiatives are hospitals undertaking to help patients manage their diseases? · Clinical management of diseases · Evidence based medicine · Ensuring patient compliance innovative approaches to improving the quality of cardiac care in the Middle East The built environment and public health · Encouraging healthier lifestyles through environmental planning and design · Developing activities in public areas e.g. Abu Dhabi Corniche · How has partnership working helped? Erik Ferguson Assistant Professor, Urban Planning Graduate Program American university of Sharjah Lunch Quantitative research vs. qualitative research in countering chronic disease in the Gulf region Numerous quantitative studies are undertaken on the prevalence of diabetes, smoking, obesity, etc. This session will identify the need and ways of conducting qualitative research on the motivations behind these behavioural patterns. A root cause analysis is needed to take the necessary measures to prevent the occurrence of such harmful disease-causing habits Accessing health information: connecting consumers, providers and the healthcare community Outcomes of wellness in the workplace programmes · How are employers helping employees to manage their diseases? · Are wellness programmes having an impact on recruitment, retention and productivity? Chairman's closing remarks and end of conference

09:50

12:50 14:00

14:30

10:20 10:50

15:30

PrE-EVEnT OnlinE nETWOrKinG

Travelling to the region for the conference and need to optimise your time?

With MEED Events' pre-event online networking facility, you can view the delegate list in advance of the conference to arrange meetings with colleagues, clients and generate new business opportunities and contacts. Every delegate will receive a unique username and password, enabling you to maximise the full networking opportunities available at the conference.

OrGAniSEr

The Arabian Public Health Forum 2010 conference is organised by MEED. For 50 years business leaders have been relying on MEED to give them a wealth of factual, unbiased business information that they need to be successful. The MEED brand represents an unrivalled portfolio of high calibre business information products, online services and premier networking events. For more information on MEED visit www.meed.com MEED's comprehensive portfolio of events has been developed over the last decade to cover the region's key business issues and sectors. From large-scale summits and conferences to unique one-to-one networking opportunities, MEED Events provide highprofile speakers, relevant and critical business content and the latest news from across the GCC. To see our list of upcoming high-profile events, please visit www.meed/com/events

Early bird discount! register before 19th August and save $400

Register online: www.meed.com/events/health

Monday 11th and Tuesday 12th October 2010

Crowne Plaza Hotel, Yas Island, Abu Dhabi, UAE

Arabian A Public Health Forum 2010

GOlD SPOnSOr

Green Crescent Insurance Company was founded in 2008 as a public joint stock company funded by a paid-up capital of AED 250 million. By introducing professional, affordable, and high-caliber healthcare services to its clients, Green Crescent is bringing `health' back into `health insurance'. Currently operating in the UAE, the company provides tailor-made health insurance solutions to groups and corporate clients in the region. Putting "Your Health First", Green Crescent offers a commitment to providing clients quality healthcare on a global basis by using product innovations, technology, and a network of leading healthcare providers. Green Crescent believes that an ounce of prevention is better than a pound of cure. So along with commitment to quality, Green Crescent offers numerous awareness and prevention campaigns promoting a healthier, happier `you'.

SuPPOrTinG PArTnErS

MEDiA PArTnErS

5 KEY BEnEFiTS OF SPOnSOrinG ArABiAn PuBliC HEAlTH FOruM 2010:

1. nETWOrK with your peers ­ engage with your clients and suppliers 2. ACCESS the most prominent industry representatives ­ expand your network and cement current relationships 3. PrOMOTE and raise your brand profile ­ make yourself stand out in a competitive market 4. lEArn from the latest market information ­ incorporate this in your business strategy to forecast opportunities 5. POSiTiOn yourself as a thought leader by engaging in debates during the proceedings

SPOnSOrSHiP OPPOrTuniTiES:

If you would like to generate high quality leads for your organisation, create new business opportunities and enhance your profile in this dynamic industry, please contact: Caroline McGuinness, Business Development Manager, MEED Events Tel: +971 (0) 4 390 0599 / Email: [email protected] Mitchell riddle, Business Development Manager, MEED Events Tel: 00971 4 390 2706 / Email: [email protected]

Register online: www.meed.com/events/health

FiVE EASY WAYS TO rEGiSTEr

Arabian A Public Health Forum 2010

11th ­ 12th October 2010 Crowne Plaza Hotel, Yas Island, Abu Dhabi, UAE

Book Online at: www.meed.com/events/health Telephone: +971 (0)4 390 0699 or +971 (0)4 390 0049 Fax: +971 (0)4 368 8025 Email: [email protected] Post to: MEED Events Registration MEED Office 2004, 20th Floor Al Thuraya Tower 1, Dubai Media City PO Box 25960, Dubai, UAE

The Arabian Public Health Forum 2010 is organized by MEED. For 50 years business leaders have been relying on MEED to give them a wealth of factual, unbiased business information that they need to be successful. The MEED brand represents an unrivalled portfolio of high calibre business information products, online services and premier networking events.

EVEnT DETAilS

Venue: Crowne Plaza, Yas Island, Abu Dhabi P.O. Box 41880 Abu Dhabi, UAE Telephone: +971-2-6563000 Fax: +971-2-6563001 ACCOMMODATiOn For accommodation please contact room reservations at the Crowne Plaza on Fax: +971-2-6563001 or Email: [email protected] quoting the conference title and date. The room accommodation form can be downloaded from the conference website. Accommodation is limited, please book as soon as possible. ACCESS rEQuirEMEnTS To help us ensure that all delegates attending the conference are able to participate fully, please let us know about any requirements you have by contacting the Customer Service team using the details above. DiETArY rEQuirEMEnTS We always provide vegetarian options at our conferences, but please inform us if you need us to cater for any other dietary requirements. COnFErEnCE lAnGuAGE English rEGiSTrATiOn COnFirMATiOn A confirmation letter and invoice will be sent by email within 1 working day of registration. Please contact the customer services team on +971 (0) 4 390 0045 should you not have received this.

For more information on MEED visit www.meed.com

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Brochure Code: CONF DElEGATES DETAilS

Conference Code: M091

Please photocopy this form to register further delegates Please complete in BLOCK LETTERS

Title (Mr, Ms, Miss, Mrs) _____ First Name __________________ Family Name:___________________ Job Title _______________________________________________________________________________ Department ____________________________________________________________________________ Company Name _______________________________________________________________________ Address __________________________________________________________________________________ _______________________________________________________________________________________ _______________________________________________________________________________________ Town _____________________________________ Country ____________________________________ Tel No ____________________________________ Fax No _____________________________________ Mobile No _____________________________________________________________________________ Email _________________________________________________________________________________ Line Manager ______________________________ Job Title ___________________________________ The nature of your company's business No. of employees (Please tick) 0-49 50-249 250-499 500-999 1000+

DElEGATE FEES

Please register _____ delegate(s) for Arabian Public Health Forum 2010. Please tick the appropriate box. To secure the early bird rate your booking and payment must be received before the deadline date listed above. We recommend securing payment with a credit card.

2 day conference

Price before 19th August 2010 Price between 19th August and 2nd September 2010 Price before 2nd September 2010 Price onsite

uS$1,875 uS$2,000 uS$2,125 uS$2,275

TErMS AnD COnDiTiOnS

DATA PrOTECTiOn

As a registered delegate your name and contact details will be placed on the attendee list which will be passed to sponsoring companies and to all attendees (on a search facility on our website, accessible by a password which will be handed out prior to the event) for them to see who else is at the conference for the purpose of networking and meetings. If you do not wish your details to be included on the delegate list please tick. By entering your details in the fields on the left, you agree to allow MEED, Emap Ltd and companies associated with this event to contact you (by mail, email, telephone, SMS or fax) regarding their services. If you do not wish to receive mailings from other carefully selected companies please tick. PAYMEnT Bookings made prior to the event must be paid in full to guarantee your registration. Full payment must be received prior to the event or credit card payment will be required on the day. Your booking is not secure until it is paid. MEED reserves the right to make alterations to the conferences programme, venue and timings. Any refunds made will exclude any flight/hotel cancellation charges. EArlY BirD rATE In order to qualify for any of the above early bird rates, your booking and payment must be received before the deadline date listed on the brochure. To avoid missing this, we recommend securing payment with a credit card on registration. CAnCEllATiOnS / SuBSTiTuTiOnS We appreciate that sometimes you are unable to attend, in which case we are happy to welcome a substitute delegate. Please let us know within five working days of the conference in writing to confirm this. Should substitution not be possible we can of course offer a voucher (provided cancellation is made no later than two weeks prior to the event) which you can use for another event within six months of cancellation. PlEASE nOTE The conference fee covers entrance to all sessions, conference documentation, coffee/refreshment breaks, lunch and evening reception(s). MEED reserves the right to make alterations to the conferences programme, venue and timings. Any refunds made will exclude any flight/hotel cancellation charges. Register at www.meed.com/events/health

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