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luxury MagazinE

Media Kit | 2010

Shawn Elliott

LUXURY

SHAWN ELLIOTT

about Shawn Elliott luxury Magazine

For the better part of the past decade, Shawn Elliott Luxury Real Estate has led the way in sales of Long Island's most impressive estates. It is with the same style and flair that Shawn Elliott steps into the publishing arena with the beautifully designed Shawn Elliott Luxury Magazine. Shawn Elliott Luxury Real Estate has come to represent unsurpassed quality, luxury and service. Through compelling content and style, Shawn Elliott Luxury Magazine returns luxury to its rightful place ­ as curator of culture, design, knowledge, beauty and travel. Four times per year, within the pages of Shawn Elliott Luxury Magazine, DESTINATIONS are explored for their inner secrets and undiscovered treasures. PRIVATE PASSIONS, whether it is collecting wine, reading thought provoking nonfiction or playing golf, are considered passages to personal fulfillment. ICONIC PERSONALITIES are revealed and their words revered. All coupled of course with a unique look inside some of Long Island's most extraordinary for sale properties. Award winning writers, photographers, editors and artists come together in each issue to remind readers of what is truly worth their valuable time and money. And in doing so, they'll enable Shawn Elliott Luxury Magazine to redefine luxury and deliver an exclusive, highly engaged audience into the hands of savvy advertisers.

HOMES KIRBY HILL - FABLED GOLD COAST LANDMARK THE COTSWALDS AT STONE HILL DUPONT COURT MANSION BROOKVILLE, NEW YORK DESIGN STRIKING MARBLE MEDALLIONS ANCIENT/ MODERN STYLE

DINING FAVORITE NORTH SHORE JAPANESE RESTAURANTS TRAVEL INDULGENT PLEASURES

Fall 2009

PLUS SHAWN ELLIOTT'S PORTfOLIO OF LUxURY HOMES AND ESTATES

our readers: an exclusive audience in print, on-line and in-person

Shawn Elliott Luxury Magazine is a one-of-a-kind media offering that allows advertisers the UNIQUE OPPORTUNITY to reach a discerning audience within a highly engaged, exclusive environment. In Shawn Elliott Luxury Magazine advertisers also receive EXCLUSIVE REFERRALS from all of Shawn Elliott Luxury Real Estate's well connected agents and brokers. All Shawn Elliott Luxury Magazine advertisers participate in QUARTERLY NETWORKING EVENTS with all of the Shawn Elliott agents and brokers, plus many of the agency's top new clients. By presenting their product and services to this network they drive sales, through a PROPRIETARY DISTRIBUTION program that includes: · Strategic circulation of 25,000 comprised of: · Prospective luxury home buyers through distribution to vetted visitors of luxury estate offerings · Direct-to-home mailings to 10,000 of the North Shore's wealthiest residents · Patrons of the North Shore's most exclusive boutiques and restaurants · Distribution in the North Shore's most upscale markets · New stream of prospective home buyers each issue. Individuals who pick up Shawn Elliott Luxury Magazine for the first time are captivated by its allure. While the editorial content communicates to the hearts and desires of those who inevitably become subscribers, the photography and styling of the magazine drive home the DESIRE TO KEEP THE MAGAZINE ON COFFEE TABLES, as well as in the hands and on the minds of those that read it.

Editorial: the last word on luxury

Today's luxury manifests itself in experiences and purchases with demonstrable value. BEAUTY, KNOWLEDGE, COLLECTING, ACCESS AND SELF-FULFILLMENT ARE THE NEW TOUCHSTONES OF WEALTH. Content in Shawn Elliott Luxury Magazine not only reflects these interests, but combines them with a world of visual delight and international style, with topics including: · Unique travel destinations · The season's latest fashions · Long Island's great shopping streets and neighborhoods · Elegant jewelry and accessories · The best in home design · Food, wine and spirits · Fabulous outdoor escapes, heritage and tradition, celebrated through tours of Long Island's most fabulous for-sale estates.

Shawn Elliott luxury EStatES SourcE thEir rEfErralS to itS advErtiSing partnErS in Shawn Elliott luxury MagazinE

"In nearly every instance a new home will be the single largest personal purchase a person will ever make. A large element of trust in the Realtor guiding a person through that purchase must be established. The Realtor's influence expands beyond that transaction. In most cases the Realtor will be asked to refer trustworthy sources for the new homeowner in a multitude of categories" Steven Mandel, Mandel I-Tracking Research All Shawn Elliott Luxury Magazine advertisers are given the unique opportunity to network with all of the Shawn Elliott Luxury Real Estate Agents, Brokers and many of the agency's new and existing clientele at Shawn Elliott Luxury Magazine quarterly "connection parties"

demographics

ANNUAL HOUSEHOLD INCOME: $500,000 or more 22.6% AVERAGE HOUSEHOLD INCOME: $324,533 AGE OF READERSHIP: GROUP % 18-24 25-34 35-44 45-54 55-64 65 + EDUCATION: College Graduate Masters Degree PhD 6.5% 22.7% 28.5% 20.2% 15.1% 7.0%

MALE 27% 43% 49% 47% 50% 45%

FEMALE 73% 57% 51% 53% 50% 55%

2010 PURCHASE PLANS: Fine Jewelry/Timepieces Home Furnishings Interior Design Services Landscape Services Luxury Automobile Luxury Travel or Cruise Private Club Residence Yachts

65% 76% 67% 74% 73% 46% 46% 12%

LIST PRICE OF AUTOMOBILES: $50,000 - $75,000 25% $75,000 - $100,000 26% $100,000 and Up 25% MONEY SPENT ON DESIGNER APPAREL IN THE PAST 12 MONTHS: Less than $5,000 4% $5,000 - $15,000 11% $15,000 - $30,000 14% $30,000 - $ 50,000 21% $50,000 - $75,000 25% $75,000 and Up 25% New homeowners on average will spend more in the following areas of purchase during the first year of new home and estate ownership in the following categories ­ than they will over the subsequent 5 years: · Accessories · Bath · Home Furnishings · Interior Design · Kitchen · Major Appliances · Landscape Design · Outdoor Furniture · Wall and Window Treatments

Source: Mandel I-Tracking Research

66.3% 19.1% 13.9%

AVERAGE VALUE OF PRIMARY HOME: $1,456,553 PERCENTAGE OF READERS OWNING 2ND, 3RD, 4TH HOME: 68% AVERAGE VALUE OF HOUSEHOLD ASSETS: $2,105,560

Source: Publisher's Data Derived from Experian, Nielson Research and Reader Surveys

2010 Editorial calEndar

ISSueS And CloSIng dATeS

ad ratES

ad Size 1x

Cover (back) Covers (inside) Spread Full Page 1/2 Page 1/4 Page 4,150 3,650 5,900 3,100 1,940 1,450

february

2x

4x

3,750 3,250 5,300 2,700 1,540 1.250

gift Ideas: Valentine's day epicurean Quick Takes: great Steakhouses of the north Shore Accessories: The ultimate Watch Collection Spring Fashions: The latest Trends Interiors: Bath Connection exteriors: Flavorful landscapes, A growing Trend editorial: 79 Million Boomers Will Change the World - Again Plus Shawn elliott luxury estate Tours Closing: January 4 Release: January 22

3,950 3,450 5,600 2,900 1,740 1,350

april

gift Ideas: Mother's day epicurean Quick Takes: Cast a line to the north Shore Seafood Restaurants Accessories: Jewels - Black and gold Summer Fashions: The latest Trends Interiors: Windows to the Soul - Window Treatments If These Walls Could Talk - Wallcoverings and Faux Painting Color Bind - Are Your Paint Colors Holding You Back? Skylights: green lighting and Venting Alternatives exteriors: everyone in the Pool Plus Shawn elliott luxury estate Tours Closing: March 12 Release: March 30

ad SizES

Full Page Spread 1/2 Page Vertical 1/2 Pg. Horizontal 1/4 Page 10" Wide x 13" High Add 1/8" Bleed For Trimming 20" Wide x 13" High Add 1/8" Bleed For Trimming 4.375" Wide x 12" High 9" Wide x 6" High 4.375" Wide x 6" High

June

gift Ideas: Father's day & graduation epicurean Quick Takes: Coffee Houses Automobiles: 2011 luxury Preview Accessories: Jewelry Trends Fall Fashions: The latest Trends Interiors: The Kitchen edition exteriors: Creating an outdoor oasis Plus Shawn elliott luxury estate Tours Closing: May 10 Release: May 28

ad filE typE: All ad files must be MAC compatible. We prefer ads in a high-resolution PDF format. Images should be converted from RGB to CMYK and set at 300 dpi. BlEEd: Only full-page ads may bleed off edges. Include an extra 1/8" to allow for trimming. E-Mail: You may e-mail files under 10 MG to [email protected] Mail: Send your high-resolution files on a disk and color proof to: CMY&K Publishing Group, LLC Attn: Art Department Shawn Elliott Luxury Magazine 246 Main Street, Suite 8 Cornwall, NY 12518

october

gift Ideas: Holiday gift guide epicurean Quick Takes: newest Restaurants on the north Shore Scene Accessories: The ultimate Watch Collection Winter Fashions: The latest Trends Interiors: Bedroom Secrets exteriors: Preparing the Yard for Winter Plus Shawn elliott luxury estate Tours Closing: Sept 10 Release: Sept 28

editorial Calendar is Subject to Change

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