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SNDT Women's University

(Sndt.digitaluniversity.ac) Syllabus ­ B Sc. (Fashion Communication)

SNDT Women's University 1, Nathibai Thackersey Road, Mumbai 400 020

Revised ­ 2008

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B.Sc. Fashion

Specialization - Fashion Communication

Sr.No. 1 2 3 4 5 6 7 Sr.No. 1 2 3 4 5 6 7 8 9 Sr.No. 1 2 3 4 5 6 7 8 Semester I Elements/Principles of Design and Fashion (Th.) Elements/Principles of Design and Fashion (Pr.) Fashion Model Drawing (Pr.) Introduction to textiles (Th.) Pattern Making - I (Pr.) Construction Techniques - I (Pr.) Surface Ornamentation Techniques- I Total Credits Semester II Fashion Studies- I (Th.) Technical Drawing (Pr.) Pattern Making ­II (Pr.) Construction Techniques ­ II (Pr.) Material Studies ­ I (Pr.) Fashion Illustration ­ I (Pr.) Machinery & Equipments (Th.) Surface Ornamentation ­ II Computer Application ­ I (Pr.) Total Credits Semester III Fashion Studies- II (Th.) Fabric Studies ­ Woven I (Th.) History of Design (Th.) Fashion Illustration II (Pr.) Fabric Styling (Pr.) Computer Application ­ II (Pr.) Garment Construction ­ I Graphic Design Total Credits Credits 4 2 2 4 2 2 2 20 Credits 4 2 2 2 2 2 4 2 2 22 Credits 4 4 4 2 2 2 2 2 22

Sr.No. 1 2 3 4 5 6

Semester IV Fundamentals of Fashion Marketing & Merchandising Graphic Design - II Women's Wear Fabric Studies(Knitted) - II Introduction To Advertising Photography -1 Total Credits

Credits 4 2 2 4 4 2 18

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Sr.No. 1 2 3 4 5 6 7 8 Sr.No. 1 2 3 4 5 6 7

Semester V Fashion & Luxury Brand Management Graphic Design - III Visual Merchandising Creative Advertising Photography -2 Display & Exhibition Design Visual Merchandising Fashion Forcasting Total Credits Semester VI Fashion Retailing Graphic Design - IV Fashion Journalism Fashion Accessories - II Publication Design Portfolio Development Fashion Choreography Make Up And Styling Total Credits

Internship 3 Months

Credits 4 2 4 4 2 2 2 4 24 Credits 4 2 4 2 4 2 4 22

Sr.No. 1 2 Sr.No. 1 2

Non Credit subjects Semester I Communication Skills & Personality Development Environmental Studies Semester III Accessory Design- II Principles of Management (Th.)

Credits NC NC Credits NC NC

Sr.No. 1

2

Semester VI

Credits

Media Planning & Event Management Introduction to Intellectual Property Rights (IPR)

NC NC

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - I Subject Elements/Principle of design and Fashion Theory Credits 4 Total hours 64 25 Internal Marks 75 External 100 Total

OBJECTIVES: 1) To develop understanding of elements of design (point, line, pattern, shape, texture, color form& space). 2) To develop understanding of principles of design (balance, rhythm, harmony, proportion, emphasis & variety). 3) To understand & analyze the effective use of elements / principle of design & fashion in the garment design process. CONTENT: Block No Topic/Content Analysis Objective Reference Book Method of Teaching Class room lecture and discussion Period Hours

1

Importance of Elements of Design and Fashion

2

Line ­

i) ii) iii) iv)

3 Shape ­ i) ii) iii) iv)

Directing Dividing Psychological effects of line Optical Illusion

Geometric Natural Non-objective Silhouettes

4 Texture ­

i) ii) iii)

Visual Tactile Audible

To develop a basic understanding about the elements of design & Fashion. To understand the application of line in the design. And the interpretation of mood created by the line To understand the application of shape in the design and To develop the ability to evaluate the use of shape in the apparel To understand the application of line in the design. And the interpretation of mood created by the texture

-Class room lecture and discussion -Computer assisted presentations

-Class room lecture and discussion -Computer assisted presentations

-Class room lecture and discussion -Computer assisted presentations

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5 Value & Colour ­

i) ii) iii)

Colour wheel Colour schemes Colour psychology

To understand the application of shape in the design and To develop the ability to evaluate the use of shape in the apparel

-Class room lecture and discussion -Computer assisted presentations

6

Principles of Design Rhythm, Balance, Emphasis Harmony, Scale Proportion, Variety

To understand the application of principles of design and to develop an ability to evaluate them in the apparel

-Class room lecture and discussion -Computer assisted presentations

7 Elements of Fashion ­

i) ii) iii) iv) v) vi) vii) viii) ix) x) xi) xii)

Skirts Dresses Trousers Tops Jackets Coats Necklines Collars Sleeves Cuffs Pockets

To understand the application of elements of fashion and to develop an ability to evaluate them in the apparel

-Class room lecture and discussion -Computer assisted presentations

Yoke

REFERENCE BOOKS: Sr. No. 1 2 3 4 5 Title of the Book Elements of Design ­ Space & Form Elements of Design ­Line Basic Principles of Design (Vol. 1-4) Basic Design: The Dynamics of visual form Principles of Color Clothing Technology Author Albert W. Porter Manfred Maier Sansmarg Birren & Fabersvan Hannelore Eberle Hermann Hermeling Marianne Horaberger Dieter Menzer Warner Ribng

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - I Subject Elements/Principle of design and Fashion Practical Credits 2 Total hours 64 75 Internal Marks 25 External 100 Total

OBJECTIVES: 4) To develop understanding of elements of design (point, line, pattern, shape, texture, color form& space). 5) To develop understanding of principles of design (balance, rhythm, harmony, proportion, emphasis & variety). 6) To develop skills of visualization & communication. 7) Application of skill and process in different media. 8) To understand & analyze the effective use of elements / principle of design & fashion in the garment design process. CONTENT: Block No 1 Topic/Content Analysis Elements of Design Visual Language Dots Lines Shape and Space Pattern Texture Principles of Design Rhythm, Balance, Emphasis Harmony, Scale Proportion, Variety Objective To understand How to create line, Shape and Space and Texture it. Method of Teaching Presentation Demonstration, Practice and Corrections. Hours

10

2

To understand how to mentioned Rhythm, Balance, Emphasis Harmony, Scale/ Proportion, in your Drawing.

Presentation Demonstration, Practice and Corrections. 10

3

Color Color Wheel, Value, intensity and grey scale Color Schemes Color Interaction Color and Mood Process of ideation Drawing and Composition

To understand types of colour, Value, , intensity and grey scale and how to use.

Presentation Demonstration, Practice and Corrections.

20

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4

Elements Of Fashion Styling -Skirts -Blouses -Dresses -Trousers -Men's Shirts And Trousers Decoration Trimming and techniques

To understand What is Style, Decoration and Trimming and techniques.

Presentation Demonstration, Practice and Corrections.

24

REFERENCE BOOKS: Sl No. 1 Title of the Book Elements of Design ­ Space & Form Elements of Design ­Line Basic Principles of Design (Vol. 1-4) Basic Design: The Dynamics of visual form Principles of Color Clothing Technology Author Albert W. Porter

2 3 4 5

Manfred Maier Sansmarg Birren & Fabersvan Hannelore Eberle Hermann Hermeling Marianne Horaberger Dieter Menzer Warner Ribng

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - I Subject Fashion Model Drawing Practical Credits 2 Total hours 64 75 Internal Marks 25 External 100 Total

OBJECTIVES: 1) To understand the importance of anatomical studies as the basis of fashion model drawing. 2) To realize the need for understanding, clarity & confidence in drawing of the Human body as a mode of visual communication in fashion. 3) To develop skill in fashion model drawing (drawing from a live model).

CONTENT: Blck No Topic/Content Analysis Perspective -Objective -Figurative Human Anatomy - Kids, Female and Male Studies of Human Body - Kids, Female and Male Proportion of the Croquis: Kids, Male, Female -Stick croquie -Flesh out croquie th (front, back, side and 3/4 view) Draping of one garment on the kids, male ,female figure. Objective To understand Developing your object or any drawing in perspective view. Method of Teaching Presentation Demonstration Practice and Corrections. Period Hours

1

20

2

To understand Proportion of all types croquis.

Presentation Demonstration Practice and Corrections.

40

3

To develop skill in garment and figure drawing.

Presentation Demonstration Practice and Corrections

24

REFERENCE BOOKS: Sl No. 1 2 3 4 5 6 Title of the Book Fashion Design Manua Fashion Sketch Book Fashion Deisgn Illustration Fashion Illustration Today 9 Heads Fashion Illustration Techniques Author Pamela Stekar Bina Abling John Turnpenny Nicholas Drake Nancy Riegelman Julian Seaman

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - I Total hours 64 25 Internal

Subject Introduction to Textiles (Theory)

Credits 4

Marks 75 External 100 Total

OBJECTIVES: 1) To educate students about the various stages from fibre to fabric. 2) To familiarize the fabric properties to enable better design skills.. 3) To aid the fabric choice as per the design, budget and client. CONTENT: Block No Topic/Content Analysis The Textile Industry Objectives To learn about the basic segments of textile industry To understand the basic building block of fabrics ­ fibres and the relationship of fibre properties to fibre behavior Method of Teaching -Class room lecture and discussion -Class room lecture and discussion -Computer assisted presentations. Period Hours 2 Marks 5

1 2 Fibers: - Classification - Composition / Origin/ manufacture of natural and man made fibers - Performance criteria of fibers - Properties and characteristics of natural and man made fibers - Fiber blends Yarns ­ - Spinning of natural and man made fiber - Types of yarn - Yarns properties

10

15

3

To learn about various types of yarns, their classification, their formation and uses

4

Fabric Construction -Weaving - Knitting - Lacing -Netting - Felting Finishes - Classification of finishes - Preparatory finishes - Aesthetic finishes - Functional finishes

To understand the major classification of fabric construction techniques

5

To develop an understanding about the importance, types of finishes given to the textile products

-Class room lecture and discussion -Computer assisted presentations -Industry visit - Class room lecture and discussion -Computer assisted presentations -Industry visit Class room lecture and discussion -Computer assisted presentations

12

20

20

30

14

20

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REFERENCE BOOKS: Sl No. 1 2 3 4 5 Title of the Book Textile from fibre to fabric Understanding Textiles J.J. Pizzuto's Fabric Science Clothing Technology Textiles Author Berard Cobman Phyllis Toratora Arthur Price Europa Lehrimittal Wayne,A,Macmillan,London

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - I Total hours 64 75 Internal

Subject Pattern Making-I (Practical)

Credits 2

Marks 25 External 100 Total

Block No

1

Topic/Content Analysis Introduction to pattern making · Importance of pattern making in fashion industry · Tools & instruments used. · Terminology & indications used. · Standard body measurement charts.

Objectives To understand basics of pattern making.

Method of Teaching Lecture, discussion and power point presentation

Hr

3

2

Children Bodice Block with size variations.

To acquire the skills of drafting Children Bodice Block as per standard size To acquire the skills of drafting Children sleeve block & its variations as per standard size To acquire the skills of drafting for flat collars & its variations.

Lecture & demonstration

3

3

4

5

6

Sleeves (Children) · Plain · Puff · Fancy puff · Leg­o­mutton Collars (Children) · Peter pan · Cape · Bishop · Sailors Skirts (Children) · Straight basic · A-line Introduction to fullness & skirt variations · Dirndl skirt · Gypsy skirt · Tiered skirt · Balloon Skirt

Lecture & demonstration 9

Lecture & demonstration 9

To acquire the skills of drafting for basic skirt & its variations. To acquire the skills of drafting for gathered skirt & its variations.

Lecture & demonstration Lecture & demonstration

6

12

Block No 7

Topic/Content Analysis Introduction to Slash n spread technique & yoke with gathers.

Objectives To acquire the skills of drafting for yokes & use of slash n spread method to add fullness

Method of Teaching Lecture & demonstration

Hr

9

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8

Nightwear (children) · Pajama · Top

To acquire the skills of drafting for children night wear

Lecture & demonstration

6

REFERENCE BOOKS: Sr No. 1 2 3 Title of the Book Metric Pattern Cutting for children's wear Patternmaking for Fashion Designers Flat Pattern Design Author Winifred Aldrich Lori A . Knowles Nora M. MacDonald

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - I Total hours 64 75 Internal Objectives To learn & practice the sewing machine.

Subject Construction Techniques-I (Practical) Block No 1 Topic/Content Analysis Introduction of sewing machine. · Parts of sewing machine · Paper Exercise Hand seams & fastenings · Even tacking · Uneven tacking · Visible/invisible Hemming · Back Stitch · Stay Stitch · Hook & eye · Press buttons · Button & buttonhole Machine Seams · Plain · French · Flat open · Top Stitch · Double Top stitch · Edge stitch · Cord · Fagotted · Flat felt · Lapped Plackets · Slit · Blouse · Continuous · Kurta · Kameez Pockets · Patch · Flap · Box · Front Hip Topic/Content Analysis Neckline & Armhole Finishes · Facing (single/double) · Fused facing · Bias binding Waistband

Credits 2

Marks 25 External 100 Total Hours 6

Method of Teaching Description & Demonstration

To acquire the skills of hand stitches & fastenings

Description & Demonstration

2

3

To acquire the skills of machine seams

Description & Demonstration

3

9

4

To acquire the skills of stitching different openings.

Description & Demonstration 9

5

To acquire the skills of stitching different pockets.

Description & Demonstration 9

Block No

Objectives To acquire the skills of finishing the necklines & armholes.

Method of Teaching Description & Demonstration

Hours

6

9

7

To acquire the skills of

Description &

6

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8

· Fused · Elasticized Construction of Nightwear · Pajama · Top

stitching various types of waistbands To acquire the skills of stitching night wear

Demonstration Description & Demonstration

12

REFERENCE BOOKS: Sr No. 1 2 3 Title of the Book Complete Guide to Sewing Complete Book of Sewing Singer Sewing Book Author Readers Digest DK Gladys Cunningham

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - I Total hours 64 25 Internal

Subject Surface Ornamentation- I Practical

Credits 2

Marks 75 External 100 Total

OBJECTIVES: 1) To understand the different types of textile and surface ornamentation designs and techniques and to use them effectively and designing the garments. 2) To know the various methods of surface ornamentation & to select the appropriate method of ornamentation for a specific product or fabric. CONTENT: Blck No Topic/Content Analysis Families of Textile Design Floral Geometric Conversational/Traditional Ethnic Objective To understand the different types and techniques in textile Designing. To understand the different types repeats and use them to according to your concept. Reference Book Method of Teaching Presentation Demonstration Practice and Corrections.

Hours

1

1

20

2

Repeat and its types - Directional - Non-Directional - One way - Two way - All over - Half Drop Vertical - Half-Drop Horizontal. Print s techniques - Block Printing - Stencil Printing - Fabric Printing - Lithography - Screen Printing

1

Presentation Demonstration Practice and Corrections.

10

3

To understand deferent types of printing methods and try out virus styles.

2,3

Presentation Demonstration Practice and Corrections.

34

REFERENCE BOOKS: Sr. No. 1 2 3 Title of the Book Textile Design Encyclopedia of embroidery stitches including crewel Quilters work book Author Susan Meller & Joost Q. Elffers Marion Nicholas Pam Lonttot & Rosemary

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - I Subject Communication skills and personality development (Theory) Credits Non credit Total hours 64 25 Internal Marks 25 External 50 Total

OBJECTIVES: 1. To equip the students with effective communication tools required in the fashion business. 2. To develop their skills for the effective communication. Marks Block Topic/Content Objectives Reference Method of Hours No Analysis Books Teaching 1 Introduction to to equip the to equip the communication students with students with 1. Classi. Meaning & Definition effective effective room 10 10 of communication communication communication teaching. ii. Characteristics of tools tools communication 2 Objectives of To impart the To impart the 1. Classcommunication aims of aims of room 10 10 communication communication teaching. 3 Channels of communication - Downward channels of communication - Upward channels of communication - Horizontal communication. Media of communication i. Oral media ii. Written media iii. Non-verbal media To impart the students with processes of communication To impart the students with processes of communication 1. Classroom teaching. 10 10

4

5 Barriers to communication 6 Essentials of effective communication. REFERENCE BOOKS: Sl No. Title of the Book 1 Business communication

To impart knowledge about the methods of communication To understand the barriers of communication To develop their skills for the effective communication

To impart knowledge about the methods of communication To understand the barriers of communication To develop their skills for the effective communication

1. Classroom teaching.

10

10

1. Classroom teaching. 1. Classroom teaching.

10

10

10

10

Author Dr. Rodrigue

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - I Subject Environmental Studies (Theory) Objectives: · Develop observation and application skills · To study the environmental influences. · To gain general awareness about environmental concerns Blck No 1 Topic/Content Analysis To study the creative component of natural as well as man-made surroundings. To study the environment and draw inferences for innovation in design context. To study the historical monuments, roads, building, religions places from the design perspective. To study the factors affecting environmental balance. Objectives Reference Books Direct exposure and research procedure Method of Teaching Fieldwork and interactive sessions. Hour % weight age 24 Credits Non credit Total hours 64 25 Term Work Marks 25 Theory Paper 50 Total

2

Sensitize students to the relationship between natural resources and products Hone observation and application skills.

16

-do-

Interactive session and practical workshop

16

24

3

To research and document the environmental influence on these and visa-versa To create general awareness about environmental concerns

-do-

Lecture demonstration and project work.

16

28

4

research -do-

16

24

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester -II Subject Fashion Studies - I (Theory) Credits 4 Total hours 64 25 Internal Marks 75 External 100 Total

Objectives: - Develop an understanding of the Elements and Principles of Design with reference to Apparel - Develop an understanding of Aesthetic aspects - Understand market influences on Fashion designers, Fashion centers and brands. Block No 1

Topic/Content Analysis

Objectives To understand the concept of design and its application to various products

Design Principles and Elements Perspective and Application to Apparel and Lifestyle products.

Reference Books Dynamics of Fashion ­ Ellaine Stone Promotstyle / Here & There Apparel View View on color Inside Fashion Business ­ Jeanettle Jernow & Kitt Dickeson WWD Dynamics of Fashion ­ Ellaine Stone Promotstyle / Here & There Apparel View View on color Inside Fashion Business ­ Jeanettle Jernow & Kitt Dickeson WWD Dynamics of Fashion ­ Ellaine Stone Promotstyle / Here & There Apparel View View on color Inside Fashion Business ­ Jeanettle Jernow & Kitt Dickeson

Method of Teaching 1. Class-room teaching. 2. Practical Drawing practices. 3. Computer assisted Demonstrations 4.Visuals through projector 1. Class-room teaching. 2. Practical Drawing practices. 3. Computer assisted Demonstrations 4.Visuals through projector 1. Class-room teaching. 2. Practical drawing practices. 3. Computer assisted Demonstrations 4.Visuals through

Hours 12

Marks 20

2

Aesthetics ­ Concepts and role in Design and Environment. Factors influencing aesthetics.

To develop an aesthetic sense.

12

20

3 Use of emotional and cognitive experiences aesthetically for design.

To interpret their aesthetic skills.

12

20

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WWD 4 Instrumental & Non Instrumental advantages of aesthetics and influences on design. To understand the concept of aesthetics and its benefits. Dynamics of Fashion ­ Ellaine Stone Promotstyle / Here & There Apparel View View on color Inside Fashion Business ­ Jeanettle Jernow & Kitt Dickeson WWD Dynamics of Fashion ­ Ellaine Stone Promotstyle / Here & There Apparel View View on color Inside Fashion Business ­ Jeanettle Jernow & Kitt Dickeson WWD

projector 1. Class-room teaching. 2. Practical drawing practices. 3. Computer assisted Demonstrations 4.Visuals through projector 1. Class-room teaching. 2. Practical drawing practices. 3. Computer assisted Demonstrations 4.Visuals through projector 12 20 12 20

5

Design detailing and specifying in accordance to apparel Classifications in terms of demographics, styling, occasion & pricing.

An Understanding for implementation of Design.

REFERENCE BOOKS: Sl No. 1 2 Title of the Book Dynamics of Fashion ­ Promotstyle / Here & There Apparel View Author Ellaine Stone

View on color

3 Inside Fashion Business Jeanettle Dickeson Jernow & Kitt

WWD

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester -II Hours/ Week 64 75 Term Work

Subject Technical Drawing ­ I (Practical) OBJECTIVES:

Credits 2

Marks 25 TP / Pr. 100 Total

1. To introduce fundamental technical drawing concepts from a design perspective. 2. To include the skills required for professional rendering geometric concepts into a visual format. Block No 1 Topic/Content Analysis Introduction of Technical Drawing. - Concept of drafting and geometrical nomenclature Objectives To provide knowledge and understanding of terminologies, conventions, principles and techniques concerning technical drawing and drafting. To develop problem ­solving skills, shaping flexible, creative and practical attitudes. To analyze the geometry of environment To study and familiarize the fundamentals of geometrical construction Method of Teaching Lecture, practical exercises, and interactive sessions Hours 10 Marks 14

2

Construction Exercises

Lecture and practical work

10

14

3

- Proportion Systems. - Geometrical study of the environment Geometrical Construction ­ Division of lines and Angels, Arcs and Continuous Curve, Tangents, Conic Sections, Regular Polygon, Spirals, Proportion Systems. Measurement of Areas

Lecture and practical work

10

14

4

Lecture, practical exercises, and interactive sessions.

10

14

5

To understand areas of different profile and their measurement To develop skills on Tessellation

Lecture, practical exercises, and interactive sessions. Lecture, practical exercises, and interactive sessions.

6

14

6

2 D Tessellation and Growth Pattern

8

10

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7

Geometrical Analysis of objects in environment man made and natural

To develop an understanding of the profile of different objects in environment and their utility for fashion.

Lecture, practical exercises, and interactive sessions.

10

20

REFERENCE BOOKS: Sl No. 1 2 3 4 Title of the Book Engineering Drawing and Geometry Design Drawing Rendering with Pen & Ink Designing Tessellations Author Randolph P. Hoelscher & Clifford H.Springer Francis D.K. Ching Robert W. Gill Ginny Beyer

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester -II Total hours 64 75 Internal

Subject Pattern Making-II (Practical)

Credits 2

Marks 25 External 100 Total

Block No

1

Topic/Content Analysis · Human Anatomy · Individual measurement · Pattern Making Principals

Objectives · To acquire the knowledge of Human body structure and its measurements & pattern making Principals.

Method of Teaching Lecture, discussion and power point presentation

Hr

3

Adult Bodice Block size # 8 2 Dart Manipulation · Slash and spared technique · Pivot transfer technique · Single dart series · Double dart series Dart Manipulation · Curved · Parallel · Graduating · Radiating · Dart Equivalents Sleeves (Adult) (Set ­in) · Plain · Puff & derivations · Cap · Petal · Leg-o-mutton · Bishop · Lantern Collars (Adult) · Non convertible · Flat roll · Partial roll · Full roll · Collars with deep open necklines

To acquire the knowledge of drafting Adult Bodice Block as per standard size #8 To acquire the knowledge of Manipulation Principle

Lecture & demonstration

3

Lecture & demonstration 6

3

4

To acquire the knowledge & actual implementation of Dart Manipulation.

Lecture & demonstration 9

To acquire the skills of drafting for basic sleeve & its variations.

Lecture & demonstration 9

5

To acquire the skills of drafting for collars & its variations.

Lecture & demonstration 9

6

Block No 7

Topic/Content Analysis Collars (Adult) · Convertible

Objectives To acquire the skills of drafting for collars & its

Method of Teaching Lecture & demonstration

Hr 6

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8

9

· Mandarin · Roll · Collars with stand Skirts (Adult) · Basic single & double dart · A line · Paneled · Gored · Flounce · Wrap Skirts (Adult) · Circular · Circular with uneven hemline · Cascade

variations.

To acquire the skills of drafting for standard skirt & its variations

Lecture & demonstration 9

To acquire the skills of drafting for circular skirt & its variations

Lecture & demonstration 6

REFERENCE BOOKS: Sr No. 1 2 Title of the Book Dress Pattern Designing Patternmaking for Fashion Design Author Natalie Bray Helen Joseph Armstrong

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester -II Total hours 64 75 Internal

Subject Construction Techniques-II (Practical)

Credits 2

Marks 25 External 100 Total

Block No 1

Topic/Content Analysis Tucks, Pleats, Gathers Zippers · Centre · Lapped · Invisible Collars · Non convertible · Convertible Sleeves

Objectives To acquire the skills of stitching gathers & pleats To acquire the skills of stitching types of Zippers.

2

Method of Teaching Description & Demonstration Description & Demonstration

Hr 3

6

3

4 Skirts 5 Term Garment 6

To acquire the skills of stitching various types of collars. To acquire the skills of stitching various types of sleeves. To acquire the skills of stitching various types of skirts. To develop the skills of stitching a hole garment with acquired Knowledge.

Description & Demonstration Description & Demonstration Description & Demonstration Description & Demonstration

12

12

15

12

REFERENCE BOOKS: Sr No. 1 2 3 Title of the Book Complete Guide to Sewing Complete Book of Sewing Singer Sewing Book Author Readers Digest DK Gladys Cunningham

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester -II Total hours 64 75 Term Work

Subject Material Studies-I (Practical)

Credits 2

Marks 25 TP / Pr. 100 Total

Objectives: · To understand the relevance & importance of Materials in design communication. · To gain hands-on experience with exploring different ways of manipulating material Block No 1 Topic/Content Analysis To develop an understanding of behavior, characteristic, properties, dimensionality, physical and visual potential of the basic materials (Solid, Plainer, Linear and Granula Objectives Reference Books Plastic as an art form by Newman, Material Science by V. Raghvan Thelmar Method of Teaching Lecture, demonstration, practical exercises, and interactive sessions Hour % weight age 25

To understand the relevance & importance of Materials in design communication. Exposure to different materials. .

16

2

To educate and create an interest for material and their potentials through manipulations Orientation of basic hand tools, cutting tools & techniques to manipulate materials

Hands-on experience with exploring different ways of manipulating material.

Sculpture : Tools, Materials and Techniques by Verhelst, Wilbert

practical explorations

22

35

3

Clear vision of business planning and implementation of processes.

Workshop Technology ­ Vol-I & II by Hazra Choudhary

Demonstration and practical work.

26

40

REFERENCE BOOKS: Sl No. 1 Title of the Book Plastic as an art form Author by Newman,

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Material Science 2 3 Sculpture : Tools, Materials and Techniques Workshop Technology ­ Vol-I & II

by V. Raghvan Thelmar by Verhelst, Wilbert by Hazra Choudhary

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester -II Total hours 64 75 Internal

Subject Fashion Illustration I Practical

Credits 2

Marks 25 External 100 Total

OBJECTIVES: 1) To acquire the skills to use different mediums: - pencil, water color, poster color, etc. 2) To understand the texture of fabric and render it. 3) To develop types of rendering. 4) To analyze variety of pictures and sketch and render them accordingly (body & garments).

CONTENT: Block No Topic/Content Analysis Rendering Techniques Pencil Steadler and Color Pencil Charcoal Water Color Poster Color Oil and Acrylic Fabric Rendering - (30samples of different Varieties of fabric) Objective Reference Book Method of Teaching Presentation Demonstration, Practice and Corrections. Period Hours

1

To understand various types of medium and developed your own rendering style.

1,2,5,6

10

2

3

Photo Analysis Different garments of Kids, Male and Female

4

Development of Costumes on Croquis using elements of fashion (min-5)

Analysis fabric texture and render them suitable medium. Analysis figure salute, fabric, texture and feel and render them. Develop your own rendering style.

3,8

Presentation Demonstration, Practice and Corrections. Presentation Demonstration, Practice and Corrections. Presentation Demonstration, Practice and Corrections.

24

6,9

10

6,7,8,9

20

REFERENCE BOOKS: Sl No. 1 2 Title of the Book Advance Fashion sketch book Fashion Illustration Author Bina Abling Colin Barnes / Steven Stipelman

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3 4 5 6 7 8 9

The Fashion guide The Snap Fashion sketch book Figure Drawing for Fashion I & II Fashion Illustration Today Fashion Illustration Now Fashion Art for the Fashion Industry Fashion Design in Vouge

Haurent Hartung Bill Giazer Isao Yajima Nicholas Drake Laird Borrelli Rita Gersten William Packer

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester -II Total hours 60 25 Internal

Subject Machinery and Equipment Theory

Credits 4

Marks 75 External 100 Total

OBJECTIVES: 5) To create an awareness of the types of garments machinery available in the industry 6) To develop an understanding about the selection of the right machinery for production of the required garment. CONTENT: Block No Topic/Content Analysis Overview of the Garment mass production setup1 · · · · · · · · Marker making Spreading Cutting Ticketing Bundling Sewing Finishing Quality Checking Objective Reference Book 1,2 Method of Teaching Class room lecture and discussion - Industry visit Period Hours 05

To familiarize with the various process in garment mass production

2

Classification of cutting machines and their application i. Straight Knife Cutting Machines ii. Band Knife Cutting Machines iii. Servo Assisted Cutting Machines iv. Computer Controlled Cutting Machines v. Round Knife Cutting Machines vi. Hot notcher cutting machines.

To get knowledge on various types of cutting machines and their operation.

1,2

Class room lecture and discussion Computer Assisted Presentation

10

3

Classification of Sewing Machines and their applications i. Horizontal bed Machines ii. Vertical bed machines

To get knowledge on various types of sewing machines and their operation. To understand various types of stitches

1,2

Class room lecture and discussion

10

4

Stitch type analysis, classification and their applications i. 100 Class

1,2

Class room lecture and discussion

10

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5

ii. 200 Class iii. 300 Class iv. 400 Class v. 500 Class vi. 600 Class Feed Mechanisms i. ii. iii. iv. v. Drop Feed Differential Feed Unison Feed Compound Feed Roller Feed

Computer Assisted Presentation

To understand the importance and types of feed mechanism

1,2

Class room lecture and discussion

05

6

Classification of Finishing Equipments and their applications i. The purpose of pressing ii. Categories of pressing iii. Pressing Equipments and methods iv. Stain removal v. Packaging

To get knowledge on various types of pressing equipments and their operation.

1,2

Class room lecture and discussion

10

7

Introduction to Sewing Machines attachments and their applications.

To get knowledge about sewing machine attachment used in the garment industry

1,2

Class room lecture and discussion

10

REFERENCE BOOKS: Sl No. 1 2 Title of the Book Clothing Technology Technology of Clothing Manufacture Author Europa Lehrmittel Harold Carr and Barbara Latham

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - II

Subject Surface Ornamentation -II Practical

Credits 2

Total hours 64 75 Internal

Marks 25 External 100 Total

OBJECTIVES: 1) To understand the different types of textile and surface ornamentation designs and techniques and to use them effectively in designing a garment. 2) To know the various methods of surface ornamentation & to select the appropriate method of ornamentation for a specific product or fabric.

CONTENT: Block No 1 Topic/Content Analysis Tools and techniques - Design transfer materials, - Sources & interpretation - Choosing color - Enlarging and reducing design Embroidery - Outline stitches - Border stitches - Variation of cross stitches - Composite band stitches - Types of isolated stitches - Open filling stitches - Solid filling stitches - Insertion stitches - Edging stitches - Cut and drawn stitches - Ribbon embroidery Finishing embroidery stitches-- --Cleaning, --Pressing and --Blocking Objective Reference Book Method of Teaching Presentation Demonstration Practice and Corrections. Period Hours

To understand how to handling deferent tool and techniques in your creation. To understand deferent types of embroidery stitches and use them according your ideas.

2,3

10

2

Presentation Demonstration Practice and Corrections. 2,3 10

3

4 -

Types of embroideries Black work embroidery Cross stitches embroidery Huck embroidery (used on Toweling fabric) Open work (pulled thread) ·

To developed skill in various types embroidery stitches and use them effectively and designing the garments To developed skill in various types embroidery stitches and use them effectively and designing

1,2,3

Presentation Demonstration Practice and Corrections.

10

2,3

Presentation Demonstration, Practice and Corrections

10

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- Open work (hardanger) - Open work(cut work) - Machine embroideries REFERENCE BOOKS: Sl No. 1 2 3 3 Title of the Book Textile Design

the garments

Author Susan Meller & Joost Q. Elffers Marion Nicholas Sigrid W. Weltge Pam Lonttot & Rosemary

Encyclopedia of embroidery stitches including crewel Batik designs Quilters work book

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - II

Subject Computer Application - I (Practical) OBJECTIVES:

Credits 2

Hours 64 75 Internal

Marks 25 External 100 Total

1. To introduce the basic principles of computer hardware and software 2. To familiarize with core elements of Windows, Spread Sheets and basic applications in the areas of word, and presentation with computers. 3. To familiarize students with the scope and utility of the Internet Block No 1 Topic/Content Analysis Window Using window Explorer - Managing files and folders - Using Paint Brush, WordPad & Notepad - Network Neighborhood Word Processor (Microsoft Word) - Introduction to Word Processor - Overview of Word Processor Packages - Use of word in different areas - Document concept ­ (Creating, Saving, Opening, Closing Document) - Formatting document (Bold, Italic, Underline, Justification, fonts, colors of fonts, format painter) - Copy, cut and paste - working with margins and page setup - Tables - Uses of drawing toolbar - Columns, header & footers - Printing procedure - Spell Check & Thesaurus Objectives To introduce them with principles of windows Method of Teaching Practical exercises, and interactive sessions. Hours 10 Marks 5

2

To familiarize with core elements Microsoft Word

Lecture and practical work.

10

5

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- Adding a chart to the report - Mail Merge 3 Spread Sheets (Microsoft Excel) Introduction to spread sheet - Overview of spread sheet packages - About Excel (Role of Excel in day to day life) Understanding Excel Sheet - Inserting, deleting and hiding columns / rows Manipulating formulas and functions - working with charts - Printing a sheet - Sort & Filter Presentation Package (Microsoft powerpoint) What is presentation? Explain its need Overview of presentation packages - Use of powerpoint Making Presentation - Different types of slide layouts - Slide view, slide sorter view and slide show buttons - Setup show - Applying design templates and backgrounds Transitions & custom animation effects - Recording voice in presentation Electronic presentations Database Package (Fox Pro) - Data, Information, database, database system, database management system - About Foxpro - Data types used in To Understand the Spreadsheet Format in EXCEL, including graphs Lecture and practical work. 10 5

4

For professional presentations

Lecture, practical exercises, and interactive sessions.

15

5

5

To familiarize database Package

with

Lecture and practical work.

10

10

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6

Foxpro - Creating modifying and displaying structure - List with scope - Adding and Editing Records Operators (Arithmetic, Relational, Logical & String) - Specifying date format - Delete, Pack, Zap, Recall, Goto & Skip, Replace Commands - Different between sorting and indexing - Memory Variable Functions (Numerical, Statistical, Character and date) - Set Commands - Report Generation Internet - What is internet? And its advantages and disadvantages - Minimum hardware and software requirement for internet connection - Role of modem in internet - Websites & ISPN Browsing and Surfing - Search Engines Downloading Pictures and Text - E-mailing Downloading pictures and Text - Creating Accounts - Attachments - Chatting

For information search and collection

. Lecture and practical work.

5

20

REFERENCE BOOKS: Sl No. 1 2 3 4 5 Title of the Book "Mastering word 2000" "Mastering Excel 2000" "Mastering Powerpoint 2000" "Mastering Fox Pro 2000" "The internet in 24 hours" Author Ronthansfield, J.W.Oslen,BPB Publication Mindy C.Martin, Steven M.Hansen,Beth Klingher BPB Publication Katherine Murray BPB Publications Charles Siegal Ned Shell: SAMS Publishing

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6

"Internet 101 A Beginner's Guide to the internet and the world Wide Web"

Wendy G.Lehnert

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - III Total hours 64 25 Internal

Subject Fashion Studies ­ II (Theory)

Credits 4

Marks 75 External 100 Total

OBJECTIVES: o To understand the relevance of forecasting as a tool of business generation in the fashion business o To understand forecasting as a tool to understand consumer behavior o To observation and analyze factors that can influence trends o To understand the methodology of fashion forecasting o To develop skills in interpretation of forecasting and its application to different levels of fashion business. Block No 1. Topic/Content Analysis Fashion Forecasting Introduction Forecasting considering Fashion Cycle as a prelude Objectives To understand the methodology of fashion forecasting Reference Books Promostyl Fashion Forecasting Rita Prerna Method of Teaching 1. Class-room teaching. 2. Computer assisted Demonstrations 3.Assignments & Projects Period Hours 8 Marks 15

by

2.

Study of Consumer Behavior Fashion Forecasting Process

To understand forecasting as a tool to understand consumer behavior

The Fundamentals of Fashion Jessica Mac Clintock (Part Four) The Fundamentals of Fashion Jessica Mac Clintock (Part Four) Forecasting Rita Prerna Promostyl by

1. Class-room teaching. 2. Computer assisted Demonstrations 3.Assignments & Projects 1. Class-room teaching. 2. Computer assisted Demonstrations 3.Assignments & Projects 1. Class-room teaching. 2. Computer assisted Demonstrations 3.Assignments & Projects

8

15

3.

Forecasting of colour

4.

Forecasting of Fabric

To understand the relevance of forecasting in the fashion business as a tool of business generation To understand the relevance of forecasting in the fashion business as a tool of business generation

8

15

Beyond Design by Sandra Keiser & Myrna B. Garner

Forecasting Rita Prerna Promostyl

by

8

10

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5.

Forecasting of Silhouettes

To understand the relevance of forecasting in the fashion business as a tool of business generation

Fashion Forecasting Rita Prerna

by

Internet Sites on Fashion

1. Class-room teaching. 2. Computer assisted Demonstrations 3.Assignments & Projects

8

10

6.

Forecasting of Trend

To understand the relevance of forecasting in the fashion business as a tool of business generation

Forecasting by Rita Prerna Internet Sites on Fashion

1. Class-room teaching. 2. Computer assisted Demonstrations 3.Assignments & Projects

10

15

7.

Using various resources for Interpretation of Fashion Forecasting.

To understand the relevance of forecasting in the fashion business as a tool of business generation

Forecasting Rita Prerna

by

Internet Sites on Fashion Promostyl Beyond Design by Sandra Keiser & Myrna B. Garner

1. Class-room teaching. 2. Visuals through projector 3. Computer assisted Demonstrations

10

20

REFERENCE BOOKS: Sl No. 1 2 Title of the Book Forecasting Beyond Design Author Rita Prerna Sandra Keiser & Myrna B. Garner

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester ­ III

Subject Fabric Studies I (Woven) (Theory)

Credits 4

Hours 60 25 Internal

Marks 75 External 100 Total

OBJECTIVES: 1) To educate students about the various properties of fibres which affects the weaving process 2) To understand the different types of weaves used in garment industry 3) To understand the representation of weaves, its importance and defects 4) CONTENT: Block Topic / Content Objectives Reference Method of Hours Marks No. Analysis Books Teaching 1 Fundamental of To have an 5,6 Class room 2 5 textiles and overview of lecture and segment of industry textile industry discussion 2 Fibre, yarn, 1,2,5,8 Class room 10 15 To attain tenacity, staple lecture and thorough length, spun, discussion understanding filament, of fibre, yarn elongation, and their shrinkage etc. interrelationship. - Type of fibers and yarns, yarn structure and numbering system. 3 Elements of woven To understand 5,6,7 Class room 15 20 design the basic lecture and - Classification of building blocks discussion woven design of the woven -Demonstration - Operations in fabrics. -Industry visit woven cloth production - Methods of fabric representation - Weave repeat - Drafts and lifting Plan 4 Construction of elementary weaves - Plain - Twill - Satin To use the basic knowledge of weaves and construct the same 5,6,7 Class room lecture and discussion -Demonstration 15 25

5

Development of weaves from elementary weaves

To attain thorough understanding of

5,6,7

Class room lecture and discussion -Demonstration

16

25

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6

Advantages and disadvantage of basic weaves

To get familiarize with the Advantages and disadvantage of basic weaves To get familiarize with Fabric defects

2,4,5,8

Class room lecture and discussion

3

5

7

Fabric defects - Types, source and remedies

1,2,3,4

Class room lecture and discussion

3

5

REFERENCE BOOKS: Sl No. 1 2 3 4 5 6 7 8 Title of the Book Textiles Textile Science Consumer Textiles Fiber to Fabric Understanding textiles Watson's Textile Design and Colour A handbook of weaves Clothing Technology Author A Wynne K.L. Hatch Jennifer Cant, Anne Fritz Cobman Tortora, Phyllis g. prentice-hall Inc., new jersey Z Grosicki G.H.Oelsner Europa Lehrimittal

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester ­III

Subject History of fashion (Practical) OBJECTIVES:

Credits 2

Total hours 64 75 Internal

Marks 25 External 100 Total

1) To develop an understanding of world costumes and their contemporary interpretations 2) To understand the characteristics of the costumes of various parts of the world. CONTENT: Block No 1 Topic/Content Analysis · Ancient Egypt · Germanic (Prehistory & Easy times) · Ancient Greece · Ancient Rome · Byqzantine ­ middle age · Romanesque · Gothic Modern Age ­ -Renaissance (Renaissance Fashion) -The Landsknecht -Spanish Fashion Baroque -Netherlands Fashion -Rhineland Fashion -Rococo (Rococo Fashion) 3 Recent Times -Neoclassicism -Romanticism -Art Noveau Objectives To understand the characteristics of the costumes Method of Teaching -Class room lecture and discussion -Computer assisted presentations Period Hours 15 Marks

2

To understand the different types of costumes worn during modern age with the help of illustrations.

-Class room lecture and discussion -Demonstration -Industry visit

15

To understand the characteristics and styles of the costumes worn during recent times

-Class room lecture and discussion -Demonstration

15

4 Present Day th 20 Century -The Twenties -The Thirties -The Forties -The Fifties -The Sixties

To understand the different types of costumes worn th during 20 centurywith the help of illustrations

-Class room lecture and discussion -Demonstration

15

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-The Seventies The Eighties

-

5

6

History of Indian Costume. Classification of Indian history period-wise from prehistoric period th to 20 century history and modern history. Evolution of costumes pertaining to inner, outer, upper and lower garments.

To understand the philosophy and sociology of costumes.

6 Class room lecture, discussion -Computer assisted presentations

7

Study of traditional basic Indian costume of men's, and women's

To develop an understanding about the development in regards to basic costumes To gain an indepth knowledge of costumes of male, female.

4 Class room lecture, discussion -Computer assisted presentations 6 Class room lecture, discussion

REFERENCE BOOKS: Sl No. 1 2 3 4 5 6 7 8 Title of the Book A history of costume in the west Costume Historic costumes The chronicle of western costume Costume And Fashion Survey of historic costumes The Complete Costume History Clothing Technology Author Francots Boucher The Pepin press Karen Baclawski John Peacock Jack Cassin ­ Scott Phyllus tortora Auguste Racinet Hannelore Eberle, Hermann Hermeling Marianne Horaberger, Dieter Menzer Warner Ribng B.N.Goswamy B.N.Goswamy G.S.Ghurye Parul Bhatnagar

9 10 11 12

Indian Costume-II - Patkas Indian Costume Indian Costume Traditional Indian costume and textiles

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - III

Subject Fashion Illustration II Practical

Credits 2

Total hours 64 75 Internal

Marks 25 External 100 Total

OBJECTIVES: 1) To develop skill in figure drawings. 2) To understand the various types of actions, body movements & draw accordingly. 3) To be able to draw features according to theme or mood. CONTENT: Block No Topic/Content Analysis Body Movements (kids, female and male) Leg and hand movement Face drawing and detailing Feature drawing Actions Poses and composition (different angles- 5 with all details) Stylized rendering Objective Reference Book Method of Teaching Presentation Demonstration Practice and Corrections. Period Hours

1

To develop skill in figure drawings and developed your own illustration style. Developed your own illustration and rendering style To understand how to draw flats and how to mentend spec sheets.

30

6,7

2

4,5,9

Presentation Demonstration Practice and Corrections. Presentation Demonstration Practice and Corrections.

20

3

Flats Spec Sheets

8

14

REFERENCE BOOKS: Sl No. 1 2 3 4 5 6 7 Title of the Book Advance Fashion sketch book Fashion Illustration The Fashion guide The Snap Fashion sketch book Figure Drawing for Fashion I & II Fashion Illustration Today Fashion Illustration Now Author Bina Abling Colin Barnes / Steven Stipelman Haurent Hartung Bill Giazer Isao Yajima Nicholas Drake Laird Borrelli

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8 9

Fashion Art for the Fashion Industry Fashion Design in Vouge

Rita Gersten William Packer

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - III Total hours 64 75 Term Work

Subject Fashion Styling (Practical)

Credits 2

Marks 25 TP / Pr. 100 Total

Objectives:

To identify and successfully use components of style and to be able to communicate why your ideas will work.

Block No 1 Topic/Content Analysis Communicate your ideas using fear sheets, story boards, mood and concept boards, testing, writing caption and team production Elements of style ­ accessing styles and trends, elements of style, achieve visual balance, making trends Objectives Reference Books Fashion as Communication, Barnard, Malcolm, Routledge, London Method of Teaching Hands-on experience and exploration Hour % weight age 30

To be able to create a visually pleasing look

20

2

3

Working with colour ­ color combination, colour wheel, colour characteristics, simultaneous contrasts, lights and color. Creating Fashion Story ­ Target market, Fashion Story, building mood and visual presentation

To identify and successfully use components of style and to be able to communicate why your ideas will work. To be able to achieve harmonious balance between colours Presenting visual display and images in a way to appeal audience and create look that sell

Femina Elle Filmfare

Hands-on experience and exploration with wood

22

30

Femina Elle Filmfare

Hands-on experience and exploration of any one from Fabric / Leather / Plastic / Fiberglass / Glass A short project

22

40

REFERENCE BOOKS: Sl No. 1 Title of the Book Fashion as Communication Author Barnard, Malcolm, Routledge, London

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2 3 4

Femina Elle Filmfare

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - III Total hours 64 75 Internal

Subject

Computer Application II (Practical) Objectives: ·

Credits 2

Marks 25 External 100 Total

To incorporate in design students the ability to represent and create visuals using image editing and object creation / manipulation capabilities of Adobe Photoshop, Corel draw And Page maker Topic/Content Analysis Coreldraw - About CorelDraw - Using the menus, standard toolbar, property bar and diglog boxes - Drawing rectangle, ellipses, polygons, stars, spirals and graph paper - Drawing lines of all shapes and size - Creating and manipulating text - Selecting and transforming objects - Shaping objects - Filling and outlining objects - Viewing, zooming and ordering - Combining, breaking apart, grouping, ungrouping, separating and converting to curves - Weld, intersection and trim - Aligning, coping, pasting, and cloning - Lens, perspective and power clip - Fitting Text to a path - Page setup - Uses of Corel draw Photoshop - About Photoshop - Using toolbox, palettes and Context menus - Creating, Operating and closing files - Changing canvas size, color modes and resolutions - Understanding and working with layers - Selecting areas Objectives To familiarize with the corel draw and to used it effectively in making presentation Method of Teaching Demonstration and Practical Hour 22 Mark 20

Blck No 1

2

To familiarize with the photo shop and to used it effectively in making presentation

Demonstration and Practical

22

20

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3

- Picking and selecting colors - Paining and selecting colors - Creating text -Resizing and Reshaping image - Scanning - Filter effects - Manipulating focus with blur, sharpen, and smudge - Adjusting tone with dodge - Morphing images - Cloning and pattern creation with the rubber stamp - Creating special images effect Pagemaker - Introduction to PageMaker - The Pagemaker window - Using the tool box - Creating new document - Entering and formatting text - Editing text - Rulers - Using control palette and color palette - Adding colors - Drawing and Editing objects using various tools - Changing character specifications - Developing and formatting paragraphs - Using find and change feature - Page setup - Using story editor - Inserting and removing pages - Sorting pages - Master pages, Importance and uses - Creating a bill, pamphlets, visiting cards, advertisement.

To develop and understanding of page maker its application

Demonstration and Practical

16

10

REFERENCE BOOKS: Sl No. 1 Title of the Book Respective software manuals (Adobe Photoshop, Corel Trace) Photoshop Retouching Techniques "Teach Yourself Access for Windows 95, Version 7.0" 1999, BPB Publications, New Delhi Author

2 2

Eismann, Katrin, Simmon ­ Steve Publisher Siegel, Charles

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester -III

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Subject Garment Construction - I (Practical) Block No 1 Topic/Content Analysis Torso foundation · Semi fitted · Fitted Low -waisted & High waisted skirts Sleeve Bodice combinations · Basic Kimono · Basic Dolman · Raglan Stylelines · Classic princess · Armhole princess · Panel styleline Salwar & Churidar 5 Term Garments · Construction of Salwar suit · Construction of One piece garment

Credits 2

Total hours 64 75 Internal

Marks 25 External 100 Total Hr 6

Objectives To acquire the knowledge & skills to develop torso block for various garments To acquire the knowledge & skills to develop skirt & torso block for variations To acquire the knowledge & skills to develop sleeves variations with bodice To acquire the knowledge & skills to develop garments with stylelines

Method of Teaching Description & Demonstration Description & Demonstration Description & Demonstration

2

6

3

9

Description & Demonstration 9

4

6

To acquire the skills of stitching types of Salwar & Churidar. To develop the skills of stitching a hole garment with acquired Knowledge.

Description & Demonstration Description & Demonstration

12

18

REFERENCE BOOKS: Sr No. 1 2 Title of the Book Dress Pattern Designing Patternmaking for Fashion Design Author Natalie Bray Helen Joseph Armstrong

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester -III Total hours 64 25 Internal

Subject Accessory - I (Practical)

Credits Non credit

Marks 25 External 50 Total

OBJECTIVES: 1) To familiarize students with different materials, their properties and use of them in making of objects which are part of the garment as co-ordinates. 2) To understand pricing and sourcing materials. 3) To understand the various tools and machinery used in accessory making. CONTENT: Objectives Method of Block Topic/Content Hr Analysis Teaching No Design inspirations ­ jewelry To understand the basics Class room lecture, of jewelry making. discussion · Research 6 & Demonstration 1 · Understanding the basic tool kit Handling of different materials · Work with paper, fabrics, dried stuff, wood,glass,string beads etc. Working with metals 3 Basic jewelry techniques · Saw piercing, drilling, filling, soldering Working with wire · Drawing, bending, cutting, spirals, forging jump rings, chains, twisting · Textures and surface finishes To familiarize the students with various materials used in making jewelry. Discussion & Demonstration 6

2

4

To acquire the knowledge & skills to develop jewelry out of metal To familiarize the students with various jewelry techniques To acquire the skills of working with wire.

Discussion & Demonstration - Industry visit Discussion & Demonstration

9

9

Discussion & Demonstration 12

5

6

To develop an understanding of various textures and finshes done in jewelry making.

Discussion & Demonstration - Industry visit

18

REFERENCE BOOKS: Sr No. Title of the Book 1 Jewelry Making

Author Emma Gale And Ann Little

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - III Total hours 64 25 Internal

Subject Principle of Management (Theory)

Credits Non credit

Marks 25 External 50 Total

Objectives: · To expose students to management creativity. · To acquaint the participants with Business organization and to familiarize them with basic management concepts, applications & processes. · To Provide experiential learning for the students in the area of decision making, motivation, leadership and communication

Block No 1

Topic/Content Analysis Definition, Nature, Purpose and Social responsibility of Management. Evolution of Management, Managing is an art or Science Types and Levels of Organization, Managerial Functions, Process of Management- Planning, Organizing, Leading and Controlling

Objectives

Reference Books Management­ Stoner & others Essentials of Management ­ 5th edn. Koontz & Weihrich ­ Part1 Management ­ Stoner & others Essentials of Management ­ 5th edn. Koontz & Weihrich ­ Part1 Management ­ Stoner & others Essentials of Management ­ 5th edn. Koontz & Weihrich ­ Part1 Strategic management concept and cases by S.C. Bhattacharya

Method of Teaching 1. Classroom teaching.

Hour

Mark

To understand the basic management Fundamentals & concepts.

10

12

2

To get a clear vision of organizational structure and its Function.

1. Classroom teaching.

10

16

3

Planning ­ Types, Steps and Process. SWOT Analysis

Clear vision of business planning and implementation of processes.

1. Classroom teaching. 2. Case Studies

10

20

4

Organizational Structure, Types, Staff- line of authority, Delegation of work and decentralization.

To understand various organizational structure and

Management ­ Stoner & others Essentials of

1. Classroom teaching.

10

20

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Process of Decision making, Evaluation and selection of alternatives

their functioning.

Management ­ 5th edn. Koontz & Weihrich ­ Part1 Strategic management concept and cases by S.C. Bhattacharya Management ­ Stoner & others

2. Case Study 3. Role play for delegationn of work.

5

Motivation, Leadership, Communication

6

Finance-functions, goals, source, break-even analysis and profitability. Ethics and Social responsibilities in management.

To understand Importance of HR practices in the industry keeping in mind their future roles. To familiarize with the concepts and their implementation

1. Classroom teaching.

10

12

Strategic management concept and cases by S.C. Bhattacharya Management ­ Stoner & others

1. Classroom teaching. 2. Case studies

10

20

REFERENCE BOOKS: Sl No. 1 2 3 Title of the Book Management Essentials of Management ­ 5th edn Strategic management concept and cases Author Stoner & others Koontz & Weihrich ­ Part1 S.C. Bhattacharya

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - III Subject Graphic design-I (Practical) OBJECTIVES: - Understanding principles of elements of art - Acquire technique of visual language CONTENT: Block Topic/Content No Analysis 1 Drawing fundamentals ­ learn to communicate quickly and effectively through sketches Colour and design theory ­ understanding principles of elements of colour and design Survey of Arts I ­ Survey of art, architecture, design from prehistoric period to middle age with their influence.

Design ­ 1 ­ Introduction to formal elements of line, shape, colour, texture and principle of space, balance, repetition.

Credits Non credit

Hours 64 25 Term Work

Marks 25 TP / Pr. 50 Total

Objectives

Reference Books

Method of Teaching Lecture, practical exercises, and interactive sessions

Hours

Quick and effective communication through sketches Mastering fundamentals of line, form, composition. Acquire technique of visual language

10

% weight age 20

2

Understanding principles of elements of art

Lecture, practical exercises, and interactive sessions.

12

20

3

Study of art and design in historical context .

Lecture, practical exercises, and interactive sessions.

24

30

4

Organization, exploitation and manipulation of elements to achieve design Developing 3D Models

Lecture, practical exercises, and interactive sessions.

14

30

REFERENCE BOOKS:

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3-YearDegree Under Graduate (UG) Syllabus Bachelor of Science (B.Sc.) in Fashion Communication Semester - IV Subject Fundamentals of fashion marketing and merchandising (Theory) Credits 4 Total Hours 64 25 Term Work Marks 75 Theory Paper 100 Total

OBJECTIVES: -To familiarize with marketing mechanisms that affects and governs Apparel Trade -To make students understand the basic concepts of merchandising and its importance in the Apparel industry. -To make students understand the basic concepts of merchandising and its importance in the Apparel industry. Block No 1 Topic/Content Analysis - Marketing concept - Marketing and Selling Method of Teaching 1. Lecture and discussion 2. Guest Speaker. 3. Case Studies 2 - 4 P's of marketing - Developing Marketing Strategy and Tactics To familiarize the basic principles of marketing and various tactics and strategies involved. 1. Lecture. 2. Small Group Discussion. 3. Case Studies 6 8 % weight age

Objectives To conceptualize marketing strategies and selling.

Hours

6

8

3

- Product strategy. - Pricing strategy

To conceptualize the strategies and tactics involved in product and pricing.

1. Lecture and discussion 2. Guest Speaker. 6 3. Case Studies 10

4

- Distribution Policy - Promotion policy

To understand the tactics of getting the product to the customer and various promotion measures.

1. Lecture. 2. Panel of Experts. 3. Case Studies. 6 10

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Blck No 6

Topic/Content Analysis Def of fashion merchandising Merchandising in Apparel Industry

Objectives To understand the basics of merchandising To understand the concept of merchandising

Method of Teaching 1.Class-room teaching. 1.Class-room teaching. 2. Case Study and role play.

Hours

% weight age 8

2

7

6

10

8

Merchandising terminology and concepts

To understand the work of merchandiser

1. Class-room teaching. 6 10

9

Merchandising concepts and terminology 4 "R"s of merchandising The buyer's responsibilities a)Responsibilities of the buyer

To understand merchandising terminologies and concepts and buyer responsibilities.

1. Class-room teaching. 2. Case Study and role play.

7

10

10

To understand the buying concept

1. Class-room teaching. 2. Case Study and role play 1. Class-room teaching. 2. Case Study and role play.

6

8

8 6

b)Working with Vendors 11 Organising buying / selling activity

To understand the vendoring concept To understand merchandise and buying and selling activities. 1. Class-room teaching. 2. Case Study and role play.

7

10

REFERENCE BOOKS: Sl No. 1. 2. 3. 4. 5. Title of the Book Principles of Marketing Author Philip Kotler

Relevant business & trade journals, magazines, and Govt. Publications Fashion Buying & Merchandising The Business of Fashion Fashion : From Concept To Consumer Packard, S., Winters, A. & Axelrod, Burns, David L Frings, Gini S

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - IV Total hours 64 75 Term Work

Subject Graphic Design-II (Practical)

Credits 2

Marks 25 TP / Pr. 100 Total

Objectives: Developing business skills related to design Manipulating elements and principles of art and design to achieve good design Learning digital illustration

Block No 1

Topic/Content Analysis Survey of Art II ­ Survey of art, architecture and design th for renaissance to 20 Century

Objectives

Method of Teaching Lecture, demonstration, practical exercises, and interactive sessions

Hour

Developing business skills related to design Manipulating elements and principles of art and design to achieve good design. Developing business skills related to graphic design through research and documentation to design Learning digital illustration

10

% weight age 20

2

Professional practice of graphic design

Demonstration and practical work.

10

20

3

Computer Illustration ­ Use of Adobe illustrator (converting original sketch to high resolution vector image Critical concepts ­ Introduction to conceptual thinking and role of Graphic designer as visual problem solver

practical work

22

30

4

Understanding role of graphic designer as visual problem solver ­ identify design problems, develop visual solution and present idea through thumbnail sketch

practical explorations

22

30

REFERENCE BOOKS: Sl No. 1 2 Title of the Book Audio Video Material Typographic Design ­ Author

Rob Carter, Ben Day, John

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Wiley & Sons, New Jersey 3 International Direct Marketing Communication Graphics Designs PBC International, New York

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - IV Total hours 64 25 Term Work

Subject Women's wear (Practical)

Credits 2

Marks 25 TP / Pr. 50 Total

Objectives: · To train the students to master themselves in both verbal and non-verbal forms of current, modern business communication Block No 1 Topic/Content Analysis Market survey Objectives To understand the present trends To apply the knowledge To apply the knowledge Method of Teaching Lecture and discussion method Lecture and discussion method Lecture and discussion method Lecture and discussion method To develop the product To understand the process of promotion Lecture and discussion method Lecture and discussion method Hour Mark

10

10

2

Conceptualization

11

10

3

Design Development

11

20

4

Final Presentation

11

20

5

Product Development

11

20

6

Product presentation

10

20

REFERENCE BOOKS: Sl No. 1 2 3 4 Title of the Book Advertising basics! A resource guide for beginners, Global Media & Communication Journal of Creative Communication Corporate Communication Author , J.V.Vilanilam & A.K.Verghese (Journal) Pradeep Krishnatray (Mudra Institute of Communication Joseph Fernandez( Media Communications, Chennai)

58 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - IV

Subject Fabric Studies ­ II (Knits) (Theory) CONTENT: Block No. Topic / Content Analysis Comparison between knits and woven

Credits 4

Hours 64 25 Term Work

Marks 75 Theory Paper 100 Total

Objectives To get a clear idea about woven and knitted fabrics To understand the categories of garments in knitwear industry To familiarize the students with various weft knitted fabrics To familiarize the students with various warp knitted fabrics To understand the basic seams To identify the important areas of product manufacturing in order to control the quality To understand the use of knits for different products To study the vast scope and application of knitting technology To develop an understanding of fabric defects occurred during the manufacturing of knits.

Method of Teaching Class room lecture and discussion

Hours

% weight age 5

1

2

2

3

Knitted Garments - Fully cut - Stitch shaped cut - Fully fashioned - Integral Weft knitted fabric and its types

Class room lecture and discussion -Demonstration -Industry visit Class room lecture and discussion

12

15

14

20

4

Warp knitted fabrics and its types

Class room lecture and discussion

14

20

5

Stitch geometry seams and seaming for knitwear Quality control of knitted garments

Class room lecture and discussion Class room lecture and discussion -Demonstration -Industry visit

5

10

6

8

10

7

Appreciation of knits for its uses in different product categories Developing innovative knits from fashion industry

Class room lecture and discussion

2

5

Class room lecture and discussion 5 10

8

Class room lecture and discussion 2 5

9

Fabric defects ­ types, source and remedies

59 | P a g e

REFERENCE BOOKS: Sr No. 1 2 Title of the Book Knitting technology Introduction to knitting Author David Spencer Ajgaonkar

60 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - IV Total hours 64 25 Term Work

Subject Introduction to Advertising (Theory)

Credits 4

Marks 75 Theory Paper 100 Total

Objectives: To learn the basic advertising of fashion communication in developing fashion promotion strategies in real life. Block No 1 Topic/Content Analysis Advertising ­ definition, benefits, ethical issues in advertising Objectives Method of Teaching Lecture, demonstration, practical exercises, and interactive sessions Lectures and interactive sessions practical explorations and interactive sessions Demonstration and interactions Hour % weight age 15

To learn the basic advertising of fashion communication.

10

2

Advertising Models

Developing effective fashion promotion

10

15

3

Advertising Media

Developing fashion promotion strategies in real life.

Promotion strategies in life. real

12

20

4

5 6

Advertising appropriation Production, creative strategy, Advertising Agency, Fashion promotion

12

15

Functions and evaluation Through fashion shows visual merchandising

Practical exploration Interaction and short project

10 10

15 20

REFERENCE BOOKS: Sr No. 1 2 3 Title of the Book Fashion Advertising and Promotion Fashion Advertising and promotion Advertisement Management ­ Concepts and Cases Author by Jay and Ellen Diamond ­ Fairchild publications. by A. Winters and Stanley Goodman By Manendra Mohan

61 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - IV Total hours 64 75 Term Work

Subject Photography-I (Practical) Objectives:

Credits 2

Marks 25 TP / Pr. 100 Total

Develop understanding of camera control, image composition and exposure technique. Using the skills of photography, Lighting technique, mode direction, styling, film processing and printing skills Block No Topic/Content Analysis Basics ­ Introduction to principle of photography Objectives Understanding camera control, Image composition and expose technique Use and control of continuous light, natural light and pre-existing light. Method of Teaching using black and white or colour as design, camera control, image composition and exposure technique Hour % weight age

1

11

20

2

Lighting Principles ­ Introduction to Creative practice for Lighting for studio and outdoor photography,

Hands-on experience and exploration with indoor and outdoor shoots

11

20

3

Introduction to digital photography ­ Introduction to digital technique and new technology

Understanding of Digital Photography .

Hands-on experience and exploration with camera 10 10

4

Photography Technology ­ Study of photography from technical stand point,

Understanding film and exposure, light concepts, film processing and photographic chemistry Creative sensitivity and technical skills

Demonstration and practical work 10 10

5

Introduction to styling ­ element of photography and styling. Introduction to Photography ­ Craft photography, Lighting technique,

10

10

6

using the skills of photography, Lighting technique, mode

Short Project 12 30

62 | P a g e

mode direction, styling, film processing and printing skills

direction, styling, film processing and printing skills

63 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - V Total hours 64 25 Term Work

Subject Fashion and Luxury Brand Management (Theory)

Credits 4

Marks 75 Theory Paper 100 Total

OBJECTIVES: The aim of this is to develop an application for integrative approach of various functional areas of merchandise sourcing and logistics and to familiarize the students with a basic supply chain management system. CONTENT: Block No. 1 Topic / Content Analysis Branding: an overview, The new rules of Brand management, Retail Brand Identity Reference Books Managing Indian Brands ­ S. Ramesh nd Kumar ­ 2 Edn Building Strong Brands ­ David A Aaker Strategic Brand Management ­ Creating and Sustaining Brand Equity Long Term ­ 2nd Edn ­ Jean ­ Noel Kapferer Building Strong Brands ­ David A Aaker Method of Teaching Class room teaching, case studies, projects and assignments % weight age

Objectives To have a knowledge of brands, rules, management techniques with emphasis on retail To understand branding, strategizing and brand extension

Hours

16

25

2

Brand equity/ Brand Valuation, Retail Branding Strategies, Brand Extension

Class room teaching, case studies, projects and assignments

16

25

3

Retail Brands v/s manufactured brands, Brand Personality, The concept of luxury brands

Retail, man ufacturer, luxury brands, their concepts

Class room teaching, case studies, projects and assignments Class room teaching, projects and assignments

16

25

4

Multibrand Portfolios, Globalization of brands, Brand Brief, Brand Track

To understand functioning of various types of brand

Building Strong Brands ­ David A Aaker

16

25

REFERENCE BOOKS: Sl No. 1 Title of the Book Principles of Management Author Koontz and O, Donnell

64 | P a g e

2 3 4 5 6 7 8 9 10

Management and Organization Management of Tomorrow The Practice of Management Management Fashion Marketing Marketing Today's Fashion Fashion: A Marketing Approach Fashion Innovation & Marketing How to Sell Fashion

Allen Louis Allen Louis P.F. Drucker Stoner Gardon Wills & David Midgley Helena De Paola & Carol Stewart Mueller Dorothy S. Rogers & Lynda R. Gaman Catterine Moore Annalee Gold

Strategic Brand Management ­ Creating and Sustaining Brand Equity Long Term ­ 2nd Edn ­ Jean ­ Noel Kapferer Building Strong Brands ­ David A Aaker nd Managing Indian Brands ­ S. Ramesh Kumar ­ 2 Edn

65 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - V Total hours 64 75 Term Work

Subject Graphic Design-II (Practical)

Credits 2

Marks 25 TP / Pr. 100 Total

Objectives: Developing business skills related to design Manipulating elements and principles of art and design to achieve good design

Learning digital illustration

Block No Topic/Content Analysis Survey of Art II ­ Survey of art, architecture and design for renaissance to 20th Century Objectives Developing business skills related to design Manipulating elements and principles of art and design to achieve good design. Developing business skills related to graphic design through research and documentation to design Learning digital illustration Method of Teaching Lecture, demonstration, practical exercises, and interactive sessions Hour % weight age

1

10

20

Professional practice of graphic design 2

Demonstration and practical work. 10 20

3

Computer Illustration ­ Use of Adobe illustrator (converting original sketch to high resolution vector image Critical concepts ­ Introduction to conceptual thinking and role of Graphic designer as visual problem solver

practical work 22 30

4

Understanding role of graphic designer as visual problem solver ­ identify design problems, develop visual solution and present idea through thumbnail sketch

practical explorations

22

30

REFERENCE BOOKS: Sl No. 1 Title of the Book Audio Video Material Author

66 | P a g e

2 3

Typographic Design ­ International Direct Marketing Communication Graphics Designs

Rob Carter, Ben Day, John Wiley & Sons, New Jersey PBC International, New York

67 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - V Total hours 64 75 Term Work

Subject Visual Merchandising (Practical)

Credits 2

Marks 25 TP / Pr. 50 Total

OBJECTIVES: o Developing business skills related to business presentation industry o Familiarizing with Adobe Photoshop and Illustrator o Understanding basic problem solving in visual communication o Learn to analyze trends from history and current expressions. Block No Topic/Content Analysis Reference Books Basic Tips on Visual Merchandising by Jerry Gelsomino Basic Tips on Visual Merchandising by Jerry Gelsomino Fashion Art for the Fashion Industry ­ Rita Gerste International Direct Marketing Communication Graphics Designs ­ PBC International, New York Basic Tips on Visual Merchandising by Jerry Gelsomino Visual Merchandising by Robert Calbrone Method of Teaching 1. Class-room teaching. 2.Educational Visits. 3.Computer aided teaching. 1. Class-room teaching. % weight age

Objectives

Hours

1

Professional visual presentation

To develop presentation skill

12

20

2

Visual communication survey

To understand the modes of visual comunication To develop a skill for presentation

10

14

3

Ideation Sketching

1. Class-room teaching. 10 16

4

Digital imaging

To learn imaging techniques

1. Class-room teaching. 2.Educational Visits. 3.Computer aided teaching. 1. Class-room teaching.

10

14

5

Visual communication - Critical concept

To understand visual communication Learn to analyze trends from history and current expressions.

10

16

6

Past, Present & Future Trends

1. Class-room teaching.

12

20

68 | P a g e

REFERENCE BOOKS: Sl No. 1 2 3 4 Title of the Book Basic Tips on Visual Merchandising Merchandising Fashion Art for the Fashion Industry International Direct Marketing Communication Graphics Designs Author Robert Calbrone Jerry Gelsomino Rita Gersten PBC International, New York

69 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - V Total hours 64 25 Term Work

Subject Creative advertising (Theory)

Credits 4

Marks 75 Theory Paper 100 Total

Objectives: · Development and implementation of integrated marketing communication skills · To learn effective media planning for marketing & communication · Learn to solve marketing and communication problem by developing strategic thinking Block No 1 Topic/Content Analysis Advertising and Promotion ­ Concept, for products, manufactures and retailers. Audience and Media Objectives Development and implementation of integrated marketing communication programmer Audience profile and media planning for marketing communication, advertising and promotion using questionnaire, survey and polls. Learn to solve marketing and communication problem by developing strategic thinking Writing Advertisement Evaluating, writing and editing copy for national trade and retail advertising and promotion their functioning. Advertising and promotion by use of primary and secondary data. Method of Teaching Lecture, demonstration, practical exercises, and interactive sessions. practical explorations Hour 13 % weight age 25

2

13

15

3

Creative strategy Solving marketing problem by strategic thinking Advertising copy writing.

Demonstration and practical work.

13

20

4

Lecture, demonstration, practical exercises, and interactive sessions. Demonstration and practical explorations

13

20

5

Research method Examine current method and technique used to evaluate the effectiveness of marketing,

12

20

REFERENCE BOOKS: Sl No. 1 Title of the Book Advertising basics! A resource guide for beginners, Author , J.V.Vilanilam & A.K.Verghese

70 | P a g e

2 3 4

Global Media & Communication Journal of Creative Communication Corporate Communication

(Journal) Pradeep Krishnatray (Mudra Institute of Communication Joseph Fernandez( Media Communications, Chennai)

71 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - V Subject Photography-II (Practical) Credits 2 Total hours 64 75 Term Work Marks 25 TP / Pr. 50 Total

Objectives: In-depth understanding of owning and operating small professional photography business practice, organizing and career goal planning, assignment pricing, structuring, understanding copyright laws, structure and learning criteria.

Block No 1

Topic/Content Analysis Medium format photography ­ use of medium format camera, advance tungsten light technique, introduction to mono-block electronic flash units for photography of models and accessories for advertising, editorial or illustration use, Large format photography ­ use of large format view camera for commercial skill life photography Foundation of Color

Objectives

Reference Books Photography, journal

Method of Teaching Hands-on experience and exploration with camera and techniques involved

Hour

Understanding of large and medium format photography Understanding advance dark room practices.

11

% weight age 20

2

Understanding movement, lighting set up, 4 x 5 film processing and printing skills Exploring color, Additive subtractive Color mixing, Color harmony, Lighting for color, Light balancing, Color correction, Film and Digital Color representation technique. exploring scanning

Digital photography, journal

Hands-on experience and exploration.

14

20

3

Hands-on experience and exploration in labs And studios

14

20

4

Photoshop Techniques

­ for

practical

11

20

72 | P a g e

5

scanning, creation of selection, layers, colors correction, basic image manipulation, image merging, color matching, le Professional practices for commercial photography

devices, file format, resolution level

In-depth understanding of owning and operating small professional photography business practice, organizing and career goal planning, assignment pricing, structuring, understanding copyright laws, structure and learning criteria.

Market exploration and field work Short project

14

20

REFERENCE BOOKS:

73 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - V Total hours 64 75 Term Work

Subject Display and Exhibition Design (Practical)

Credits 2

Marks 25 TP / Pr. 50 Total

Objectives: To understand the concept, from the initial presentation idea to the final display.

Block No 1

Topic/Content Analysis Introduction to 3D Introduction to space and types of spaces

Objectives

Reference Books Contemporary Visual Merchandising & Environmental Design , by Jay Diamond & Ellen Diamond, Publisher: Pearson Prentice Hall Silent Selling: Best Practices & Effective Strategies in VM, by Judith A. Bel & Kate Ternus, Publisher: Fairchild Publications Why We Buy: The Signs of Shopping, by Paco Underhill, Publisher: Simone & Schuster.

Method of Teaching Demonstration, practical exercises

Hour

To understand elements and principles of layout for a specific display . To understand the concept, from the initial presentation idea to the final display. To appreciate display and exhibition as the basic tools to promote and strengthen a product image To comprehend the basic stages in developing a promotional presentation To understand stall design for a specific product mansions

12

% weight age 20

2

Introduction to graphics and signage design for display and exhibition Develop understanding of equipment and machinery and their limitations

Interactive session and practical explorations

12

20

3

Demonstration and practical work.

12

20

4

Exhibition Design

Demonstration Practical Short Project work

14

20

5

Window display and Window Dressing

Practical work

14

20

REFERENCE BOOKS: Sl No. 1 Title of the Book Contemporary Visual Merchandising & Environmental Author , by Jay Diamond & Ellen

74 | P a g e

Design

Diamond, Publisher: Pearson Prentice Hall by Judith A. Bel & Kate Ternus, Publisher: Fairchild Publications by Paco Underhill, Publisher: Simone & Schuster.

2

Silent Selling: Best Practices & Effective Strategies in VM, Why We Buy: The Signs of Shopping,

3

75 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - V Subject Visual Merchandising (Practical) Credits 2 Total hours 64 75 Term Work Marks 25 TP / Pr. 100 Total

OBJECTIVES: o Understanding of architectural tools required for store planning o Exposure to variety of material used in industry o Understanding advance features of Adobe Photoshop & Illustrator o Usage of Lighting Block Topic/Content Objectives Reference Method of No Analysis Books Teaching 1 Visual presentation (Drafting technology) Computer Rendering To learn the skill of drafting Visual Merchandising by Robert Calbrone Visual Merchandising by Robert Calbrone Visual Merchandising by Robert Calbrone Visual Merchandising by Robert Calbrone Graphic Communication Directory ­ Daniel J. Lyons ­ New Jersey Prentice Hall Visual Merchandising by Robert Calbrone Visual Merchandising by Robert Calbrone Typographic Design ­ Rob Carter, Ben Day, John Wiley & Sons, New Jersey 1. Class-room teaching. 2.Assignments 1. Class-room teaching. 2.Assignments 1. Class-room teaching. 2.Assignments 1. Class-room teaching. 2.Educational Visits. 2.Assignments 1. Class-room teaching. 2.Assignments

Period Hours 10

% weight age 14

2

To understand the usage of softwares The effective application of presentation elements To understand the asthetics of presentation To be able to create nd use computer graphics.

10

16

3

Materials and Props

6

10

4

Visual Presentation

8

10

5 Computer graphics and digital imaging

10

14

6.

Lighting Technique

To understand the light effects To learn styling skills

1. Class-room teaching. 2.Assignments 1. Class-room teaching. 2.Assignments 1. Class-room teaching. 2.Assignments

6

10

7.

Fashion Styling for coordination

8

16

8.

Typography and Design

Effective usage of typography and design.

6

10

REFERENCE BOOKS: Sl No. Title of the Book Author

76 | P a g e

1 2

Visual Merchandising Typographic Design

Robert Calbrone Rob Carter, Ben Day, John Wiley & Sons, New Jersey Daniel J. Lyons ­ New Jersey Prentice Hall

3

Graphic Communication Directory

77 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - V Total hours 64 25 Term Work

Subject Fashion Forecasting (Theory)

Credits 4

Marks 75 Theory Paper 100 Total

Objectives: · To understand the forecasting techniques to determine market demands. · To be able to make use of the forecasts to design collection. Block No 1 Topic/Content Analysis Introduction i. Meaning of Fashion ii. Meaning of Forecasting iii. The role of a forecaster iv. The precision of the forecast v. The fashion industry's components vi. The structure of the fashion industry vii. The fashion timetable viii. Information Network ix. The selling strategy. Research Process in Forecasting i. Primary sources ii. Secondary sources iii. Tertiary sources iv. Tracking sales v. Competition vi. Demographics vii. Value & life style viii. Publication ix. Forecasting services x. Plethora influences xi. Observation posts xii. The new technology xiii. Fashion of involvement xiv. New uses of products xv. Old neighborhoods xvi. Related industries Processes of Reporting i. Process of implementation ii. Promotion iii. Making the fashion happen Objectives To understand the forecasting techniques Reference Books Fashion Forcasting - Rita Perna Method of Teaching lectures Hr % weight age 24

16

2

To be able to make use of the forecasts to design collection

Fashion Forcasting - Rita Perna

lectures

32

50

3

To be able to make use of the forecasts to design collection

Fashion Forcasting - Rita Perna

lectures

16

26

78 | P a g e

REFERENCE BOOKS: Sr No. 1 2 3 Title of the Book Fashion Forecasting Author Rita Perna

79 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - VI Total hours 64 25 Term Work

Subject Fashion Retailing (Theory)

Credits 4

Marks 75 Theory Paper 100 Total

OBJECTIVES: To expose and develop students' understanding of design/ merchandising from a buyer's/ retailer's point of view, i.e., the need for understanding retail market trends, seasonal planning, stock inventory planning, and selling. To understand retail policies on pricing, discounting, buying, and the various channels of distribution.

Block No 1

Topic/Content Analysis Factors Affecting Merchandise - Product & Fashion Life Cycles Retailling ­ introduction retail evolution Role of retail in marketing system formats of store Environment of retail organization of store Franchising and product labels. Basics of Supply Chain Management

Objectives To understand fashion merchandise and their life cycle To have knowledge of retail in India and abroad To study the fuctioning of retail

Method of Teaching 1. Class-room teaching.

Hours 7

% weight age 8

2

1. Class-room teaching

7

8

3

1. Class-room teaching

6

10

4

To understand supply chain

1. Class-room teaching.

7

10

5

Classification of retail outlets International trends in retailing

Classification of retail and their trends to be known

1. Class-room teaching.

7

10

6

7

Location (considerations) Layout and site slection Analysis of trade area and site- selection SPF calculations. Retailing & Buying Seasons Merchandise Buying & Planning

To understand the concept of retail business and its establishment Retailing seasons and merchandise planning

1. Class-room teaching.

6

10

1. Class-room teaching.

6

10

8

Promotion and display store interior and design

Have a fair idea of retail promotion

1. Class-room teaching.

6

12

80 | P a g e

9

Departmentalization Layout planning & space allocation promotion calendar signage policies Retail Pricing Strategies

To understand the functioning of retail.

1. Class-room teaching.

6

10

10

To understand various stratigies

1. Class-room teaching. 2.Case studies

6

12

REFERENCE BOOKS: Sl No. Title of the Book 1 Gerald "Retailing" 2 3 Concepts and Cases in Retail Merchandise Management Retail Management

Author Diamond, Jay & Pintel Rabolt, Nancy J. Berman, Barry

81 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - VI Total hours 64 25 Term Work

Subject Graphic Design - IV (Practical)

Credits 2

Marks 25 TP / Pr. 50 Total

Objectives: To make use of entire graphic design process in creating professional retail brand. Define target audience, create factious name, write mission statement, creating conceptual store or brand delivered there visual marketing plan. Blck No 1 Topic/Content Analysis Design III ­ create visual marketing campaign with emphasis on consistent theme of concept, design and imaging.. Graphic licensing with studio ­ Introduction students to produce licensing through development of organizational character and related product and creation of their intellectual property Logo / Symbol design ­ Create logo for company or product using elements of design and psychology of colors. Usage of identify to create brand and public awareness Graphics in motion ­ Digital composition through Adobe after effect software. Learn to create motion graphics and visual effects for wide range of media / film, TV, Video, WEB, DVD etc. Advance Graphic concepts ­ Use of entire graphic design process in creating professional retail brand. Define target audience, create factious name, write mission statement, creating conceptual store or brand delivered there visual marketing plan. Method of Teaching Lecture practical and % weight age 20

Objectives Able to create visual marketing campaign

Hour 12

2

Creation of intellectual property

Lecture and practical

12

20

3

Creation of brand and its public awareness Manufacturing processes.

Lecture and practical

11

20

4

Able to create visual effect for wide range of media

Lecture and practical

15

20

5

Able to create professional retail brand.

Lecture and practical

14

20

82 | P a g e

REFERENCE BOOKS: Sl No. 1 2 3 4 Title of the Book Graphic Communication Directory Audio Video Material Typographic Design York International Direct Marketing Communication Graphics Designs ­ Rob Carter, Ben Day, John Wiley & Sons, New Jersey PBC International, New Author

Daniel J. Lyons ­ New Jersey Prentice Hall

83 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - VI Total hours 64 25 Term Work

Subject Fashion Journalism (Theory)

Credits 4

Marks 75 Theory Paper 100 Total

Objectives: Become highly articulate and aware fashion commenter Critical understanding of range of academic and cultural writing

Block No 1

Topic/Content Analysis Cultural Theory and Journalism ­ Practice of Journalism Understanding Writing

Objectives

Reference Books Journalism : in a free society ­ Verne E. Edwards , WMC Brown Mass Media and Communication ­ Charles S Steinberg, Hastings House, New York

Method of Teaching

Lectures and interactions and feedback

Hour

2

3

Rationale Publishing

of

4

Magazine design

5

Approaches Fashion

to

6

Contextual studies

Become highly articulate and aware fashion commenter Understanding media practices and writing skills Understanding of academic and cultural writing. Focus on variety of media market and development of original concept. Use vocational computer skills ad historical and theoretical overview critical understanding of range of academic and cultural writing cultural, historical, design and global business

11

% weight age 20

Lectures and interactions and feedback

11

20

Lectures and interactions and feedback

11

10

Lectures and interactions and feedback Lectures and interactions and feedback Lectures and interactions and feedback

11

20

10

20

10

10

REFERENCE BOOKS:

84 | P a g e

Sl No. 1 2

Title of the Book Journalism : in a free society Mass Media and Communication

Author ­ Verne E. Edwards , WMC Brown ­ Charles S Steinberg, Hastings House, New York

85 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - VI Total hours 64 25 Term Work

Subject

Credits

Marks

Fashion Accessories II (Practical)

2

25 TP / Pr.

50 Total

Objectives: The course is designed to familiarize to student with the role and application of various type of accessories used in Fashion Business. Block No 1 Topic/Content Analysis Purpose and importance of accessories in fashion Objectives Reference Books 400 Years of Fashion ­ Victoria & Albert Museum Method of Teaching Hands-on experience and exploration with the accessory industry Hour % weight age 26

2

Application methods on different bases Assignments

To familiarize student with the role and application of various type of accessories used in Fashion Business. Sourcing and pricing of accessories Understanding of various types of accessories used in the industry in terms of their characteristics, compatibilities atc.

16

History of 20 century fashion ­ Elizabeth Ewing Fashion of 20 Century ­ Ed. Gerda Buxham

th

th

3

Hands-on experience and exploration with accessory A short project

16

24

32

50

REFERENCE BOOKS: Sl No. Title of the Book 1 400 Years of Fashion 2 3 History of 20th century fashion Fashion of 20th Century

Author Victoria & Albert Museum Elizabeth Ewing Ed. Gerda Buxham

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3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - VI Total hours 64 25 Term Work

Subject Publication Design (Theory)

Credits 4

Marks 75 Theory Paper 100 Total

Objectives: To learn the impact of marketing objectives, research and technology on publication design.

Block No 1

Topic/Content Analysis Editorial Skills

Objectives

Reference Books Costume of India and Pakistan ­ S.N. Dar

Method of Teaching Lectures and practical exposures

Hour

Skill in professional writing and graphic design

11

% weight age 15

2

Creative Integration

3

Typographic form and functions

4

Creative writing

Conceptual and technical abilities required to design magazine and publication are emphasized. Learn impact of marketing objectives, research and technology on publication design. Script writing, Perception and meaning, Script writing

Costume of Royal India ­ Ritu Kumar

Lectures and practical exposures

11

15

Traditional Indian Textiles ­ John Gillow

Lectures and practical exposures

11

20

Indian Embroideries ­ Hohn Irwin

Lectures and practical exposures A short project

11

20

5

History of Communication

Handwoven Fabrics of India ­ Jasleen Dhamija

10

20

6

Publication Management

Promotional Strategies

Lectures and practical exposures

10

10

REFERENCE BOOKS: Sl No. 1 Title of the Book Costume of India and Pakistan Author S.N. Dar

87 | P a g e

2 3 4 5

Costume of Royal India Traditional Indian Textiles Indian Embroideries Handwoven Fabrics of India

Ritu Kumar John Gillow Hohn Irwin Jasleen Dhamija

88 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - VI Total hours 64 25 Term Work

Subject Portfolio Development (Practical)

Credits 2

Marks 25 TP / Pr. 50 Total

Objectives: To enable students develop a comprehensive portfolio showcasing their professional competencies and skills

Block No 1

Topic/Content Analysis The portfolio can be one or a combination of more than one of the following: · Type of Portfolio (Print / Design), Formats / Layout

Objectives

Reference Books The Principal Portfolio by Genevieve Brown, Beverly J. Irby

Method of Teaching lectures

Hour

To enable students develop a comprehensive portfolio showcasing their professional competencies and skills.

16

% weight age 24

2

· Planning,

Conceptualizati on & Structuring of Information - Competencies (Professional / skills) - Area of specialization and interest - Systematically focused in view of final Diploma Project

To encourage to students to evolve a self initiated thinking process, building upon the skills and knowledge base acquired in previous semester.

Campbell, D et. Al (2001) : How to develop a professional portfolio : Allyn & Bacon

lectures

32

50

3

· Lectures by

imminent personalities on portfolios

Understanding Production aspect the classification of manufacturing processes.

Capturing the Wisdom of Practice : Professional Portfolios for Educators by Giselle O. MartinKnie

lectures

16

26

REFERENCE BOOKS:

89 | P a g e

Sl No. 1

Title of the Book The Principal Portfolio by Genevieve Brown, Beverly J. Irby Campbell, D et. Al (2001) : How to develop a professional portfolio : Allyn & Bacon Capturing the Wisdom of Practice : Professional Portfolios for Educators by Giselle O. Martin-Knie

Author by Verhelst, Wilbert

2

by Waterier, John W

3

by Budzik, Richards

90 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - VI Total hours 25 Term Work

Subject Fashion Choreography, makeup and styling (Practical)

Credits 4

Marks 75 TP / Pr. 100 Total

Six days workshop to be conducted by known Choreographer and hair and makeup stylist to give the understanding of - - Apparel presentation on ramp, music, light, stage, and sequence. Different makeup styles and hair styles best suitable for the apparel presentation on ramp.

As an assignment students will select theme and execute entire exercise for choreography and hairstyle & makeup. The students will be marked on the basis of their final presentation.

REFERENCE BOOKS:

91 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - VI Total hours 64 25 Term Work

Subject Media Planning and Event Management (Theory)

Credits Non Credit

Marks 25 Theory Paper 50 Total

Objectives: Develop understanding of basic processes to enhance physical characteristic of materials through surface finish and surface treatment Block No 1 Topic/Content Analysis Introduction to Planning. Sources of Media Information 2 Objectives Media Overview of Media. To equip students with tools and techniques for planning and selection of advertising media To effects comprehension of the various mass media in the country and the forces that shape them. Method of Teaching Lectures and interactions Hands-on experience and exposure Hour 11 % weight age 15

11

20

3

Characteristics Individual (Tactics)

of Media

Research and report presentation

11

20

4

Analytical Concepts Strategy of Media Planning Determinates of the Media Plan Allocating Media Budgets Print / Film requirements To understand advertising media objectives and strategies Physical positioning of Advertisements in newspaper, magazines, TV, and radio advantages and disadvantages

5

6

Comparative studies Interactive sessions and analysis concepts Practical exposure and budget planning and management stratigies

11

10

10

20

10

15

92 | P a g e

3-YearDegree Under Graduate (UG) Syllabus B.SC. Degree Bachelor of Fashion Communication Semester - VI Total hours

Subject Introduction to IPR (Theory)

Credits Non credit

Marks 50 Term Work TP / Pr. 50 Total

Objectives: To sensitize students to the relevance of intellectual property in fashion business provide an overview of practical aspects of leveraging the creative and inventive output of the human mind by use of the legal tools of the IPR system in the context of fashion industry.

Block No 1

Topic/Content Analysis Introduction of intellectual property

Objectives

Method of Teaching lectures

Hour

2

3

Types and Levels of Organization, Managerial Functions, Process of Understanding basics element of IPR such as Trade secrets, Copyrights, Trademarks, Geographical Indications patents etc. ManagementPlanning, Organizing, Leading and Controlling IPR and Application issues

To sensitize students to the relevance of intellectual property in fashion business provide an overview of practical aspects of leveraging the creative and inventive output of the human mind by use of the legal tools of the IPR system in the context of fashion industry. To provide an overview of practical aspects of leveraging the creative and inventive output of the human mind by use of the legal tools of the IPR system in the context of fashion industry

% weight age 26

lectures

50

Relevance of IPR in Fashion industry. .

Lectures and research work

24

REFERENCE BOOKS:

93 | P a g e

Information

Microsoft Word - BSc_Fashion Communication

93 pages

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