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SHANGRI-LA OPENS DEDICATED SPA ACADEMY Shangri-La Hotels and Resorts, Asia Pacific¹s leading luxury hotel group, has opened its first dedicated spa training center the Shangri-La Spa Academy in Manila, Philippines. The Spa Academy will train therapists to meet the demands of the rapid expansion of CHI, The Spa at Shangri-La Shangri-La¹s signature spa brand. Five CHI spas are open today in Bangkok, Cebu, Shanghai, Penang and Muscat, with 22 spas scheduled to open in premier city and resort locations over the next five years. The concept for CHI draws inspiration from the origin of the Shangri-La legend, a mystical place high in the Himalayan mountains. CHI offers a range of therapies based on the ancient healing traditions, philosophies and rituals of China and the Himalayas. In addition to practical skills, academy trainees learn about chi philosophy, the universal life force that governs well-being and personal vitality; the inspiration of Shangri-La¹s CHI experience; as well as instruction and knowledge on how to deliver the Shangri-La style of service within a spa environment. It is anticipated that approximately 60 trainees will graduate with Shangri-La Spa Academy Certification each year with a further 20 receiving professional spa management training. Trainees undergo a three-month program to obtain certification. Under the direction of CHI training managers, the program is taught by certified spa professionals from internationally accredited spa education facilities and encompasses all aspects of spa therapy. The Shangri-La Spa Academy trains CHI spa therapists from the Philippines and other Asian countries, for both new and existing CHI locations, as well as provides career development courses for existing CHI therapists to progress into management. It initiates service standards and oversees staff and spa program development. The Academy¹s comprehensive training programs meet the standards of the Confederation of Beauty Therapists (CIBTAC) and International Therapy Examination Council (ITEC); both are internationally recognized spa examination and licensing bodies. The 346-square-meter (3,725-square-feet) Shangri-La Spa Academy is a self-contained facility that includes a practical treatment area and lecture room for 24 students, a library, a study lounge, a full shower and locker facility, as well as an al fresco relaxation area. ³We recognize that our therapists are the cornerstone of the success of CHI,² said Ian Brewis, Shangri-La director of group spa development and operations. ³Through these training programs, therapists receive the technical knowledge and confidence to provide memorable spa experiences to our guests each and every time.²

³The Shangri-La Spa Academy marks another milestone for us, a hotel group with a firm belief in employee development,² said Tan Eng Leong, group director of human resources. ³The academy creates opportunities for our present employees to grow with us, achieving their full potential and career goals, as we continue to expand.² Hong Kong-based Shangri-La Hotels and Resorts currently manages 50 hotels under Shangri-La and Traders brands with a rooms inventory of over 23,000. Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services. Shangri-La hotels are located in Australia, mainland China, Fiji, Hong Kong, Indonesia, India, Malaysia, Philippines, Singapore, Sultanate of Oman, Thailand, Taiwan and the United Arab Emirates. The group has over 40 projects under development in Canada, mainland China, France, India, Japan, Macau, Maldives, Philippines, Qatar, Seychelles, Thailand, United Arab Emirates, United Kingdom and the United States. For more information or reservations, please contact a travel professional or access the website at www.shangri-la.com. ### PRESS CONTACT: Lori Lincoln Director of Public Relations, North America Tel: (212) 382-3155 Fax: (212) 382-3329 Email: [email protected] Website: www.shangri-la.com For digitized pictures of the group¹s hotels, please go to http://www.shangrila.com/imagelibrary ************************************************************************

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Microsoft Word - ShangriLa

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Microsoft Word - ShangriLa