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Stationery Today

The Official National Stationery Show® Daily

DAY 2

TODAY at a glance

Show hours

Monday, May 17 9 a.m. to 6 p.m. Tuesday, May 18 9 a.m. to 6 p.m. Wednesday, May 19 9 a.m. to Noon

Optimism reigns at 2010 National Stationery Show

By Kimberly Warren Associate Publisher

The big words on the trade show floor during the 64th annual National Stationery Show were "positivity" and "optimism" -- from both buyers and exhibitors. Jeannae Briscoe, from J. Pink and Co. in Sunderland, Md., said she was enjoying this year's show and the opportunities it allowed her to meet with her vendors. "I like seeing new prod-

NSS names Best New Product recipients

By Kimberly Warren Associate Publisher

Seven National Stationery Show exhibitors were honored with Best New Product Awards Sunday. The awards are presented in seven categories and are considered a distinguished honor within the social stationery industry, as evidenced by the exclamations of excitement heard on the trade show floor Sunday afternoon. "It's our big moment!" exclaimed Anne Schultz, of Hello Hanna, winner of the Best New Product Award in the Party category. Shannon Martin, of Shannon Martin/Girl Designer, couldn't hide her excitement after receiving her award in the Lifestyle/ Specialty Gift category. "Yay! That's so sweet," she said. "I'm so happy!"

PRODUCTS continued on pg. 2

Today's education seminars

(Room 1C02/03) · Bridal Stationery Trends 2010 8 a.m. (exhibitors)

· Bridal Stationery Trends 2010 10 a.m. (attendees) · 60 Dynamic Display Ideas Noon · Teach & Learn Forum: Tweaking Your Tweets 4 p.m. to 5 p.m.

Sharon Campbell, left, and William Campbell

ucts and what's available," she said. "You get to meet people you talk to on the phone every day. And, reps can't carry everything." This was the fifth year the women from J. Pink and Co. attended the NSS. First-time attendee Sharon Campbell, of Live. Love. Paper. in Norfolk, Va., echoed Briscoe's sentiments. "I've seen a lot of the vendors on the Internet, but to actually be able to see their products has been

great," Campbell said. Campbell has been in business for one year and said NSS has been fantastic but somewhat overwhelming. "I'm taking the first year to see what it's like. I'll be more prepared next year." Exhibitors, too, expressed feeling positive and having a good -- and busy -- opening day. Steve Klassen of Kate & Birdie (#1449) said that the

OPTIMISM continued on pg. 2

Today's special events

· USPS Butterfly Stamp Release 9:30 a .m. · Meet the Authors 10 a.m. & 4 p.m. · 22nd Annual International Greeting Card Awards 6:30 p.m. to 10:00 p.m. Complete schedule on page 6

INSIDE

· Let{her} Press · Ladies of Letterpress · The Knot's Wedding Trends · Show floor manners

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"It's nice to see when you work hard on something and invest money to see it pay off," said Gloria Wall, of Kate & Birdie's new wrapping paper line. Debbie Lundeen, of P B Swammich (#1258), is exhibiting at NSS for the first year and said she's having a "great" experience. "It's a really happy place, and everybody's helping everybody else," she said. The positivity wasn't only recognizable in the orders being placed or the comments being heard on the Show floor. It also was visible in the Show itself, with some 900 exhibitors -- more than the 2009 Show -- of which 200 were brand-new companies launching at this year's show. Show manager Patti Stracher said this year's show Jeannae Briscoe. left, and Clare Briscoe also featured many long-time returning exhibitors who had taken ing orders well into closing hour; seminars were the 2009 Show off. standing room only; and "We had a tremendous opening day with a busthe overall ambiance was incredibly positive. It's clear tling, gorgeous exhibit to me that we're in for an floor," Stracher said. "Our exciting couple of days." customers were busy writ-

OPTIMISM continued from pg. 1

first two hours of the show this year were the best he's seen for the first day during NSS. He said their booth was busy with people checking out their new products and well as their favorites. The company had an especially positive response to its new line of wrapping paper, inspired by their greeting Debbie Lundeen cards.

PRODUCTS continued from pg. 1

Wrapping Paper from Kate & Birdie

Number of Exhibitors: 900 Anticipated Number of Attendees: 11,000

The categories are Papercraft & Scrapbooking, Party, Social Stationery, Luxury, Desk Accessories, Lifestyle/ Specialty Gift and Think Green. Winners -- selected from 315 entries -- were chosen based on innovative product design or concept, how the product answers an industry need, aesthetic appeal, creative use of

Seen on the Show Floor

Anne Schultz, left, Patti Stracher and Jina Choi

materials and innovative packaging. Judges for the 14th annual Best New Product Awards were Patricia Norins, Gift Shop magazine; Caroline Kennedy, Gifts & Decorative Accessories; Dorothy Creamer, GREETINGS etc.; Kathy Krassner, Krassner Communications; Kimberly Warren, Party & Paper Retailer; and Sarah Schwartz, Stationery Trends.

Lou Stationery Studio, booth #1150

Kanoodle Greetings, booth #1251

Patti Stracher, left, and Shannon Martin

Visit this year's Best New Product winners during NSS: Papercraft & Scrapbooking -- Ellison, booth #1528 Party -- Hello Hanna, booth #1529 Social Stationery -- Blackbird Letterpress, booth #1955 Luxury -- Cartesian Graphics, booth #2530 Desk Accessories -- Wooster & Prince Papers, booth #3209 Lifestyle/Specialty Gift -- Shannon Martin/Girl Designer, booth #3216 Think Green -- Michael Roger Press, booth #3520

regreet, booth #1324

Design, Design Inc., booth #2320

The Invitation & Stationery Alliance has opened its membership to retailers. The nonprofit organization, founded in 1998, is welcoming retailers, wholesale manufacturers and designers to learn more about the group during this year's NSS. According to a letter sent by ISA: "The rise of technology, coupled with a struggling economy, has created challenges for all of us. The stationery industry seems to be at a crossroads." All those in the industry are invited to attend a brief information session in room 3D01 at 7:30 a.m. Tuesday. The event is sponsored by Stationery Trends and PaperPreneurs.

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29th Street Designs to have its debut during NSS

29th Street Designs announces its company's debut at the 2010 National Stationery Show. The company is the collaboration of two sisters, Chrissy and Suzanne, who believe that each occasion deserves the perfect card. Named after the street they grew up on, 29th Street Designs creates its own eco-friendly, charming line of greeting cards, invitations and gift tags. Each card and gift tag is embellished with hints of glitter or rhinestones to bring sparkle to the event. Every design is created in-house and all printing and sourcing is conducted in the United States. Their products are all printed on FSC certified, Green Seal c certified and recycled Booth felt-white cardstock. #2165 The company will donate five percent of profits d towards fighting to find the cure for leukemia and lymphoma. Visit 29th Street Designs at booth 2165.

Ray Hooper Design announces 2011 spring/summer collection

Ray Hooper Design is announcing its 2011 spring/ summer collection at the National Stationery Show. The collection will feature two new wall calendars: "From the Garden Vol. Two" and "WATER Series" Vol. One; The Butterfly Collection; and new Magnet Pads, notecards and enclosure cards. The Ray Hooper Design "Spring Butterfly Collection" is rich in color and function for everyday and special occasions. Includes blank notecards; blank enclosure cards boxed with coordination envelopes on textured natural card stock; Magnet Pad with 75 lined pages, glued at the top and shrinkwrapped. "From the Garden Vol.Two -- 2011 Calendar" is a 13-month 2011 calendar featuring a floral image for each month and ample space to jot down appointments. It is printed on the same FSC certified paper as the company's notecards and enclosures. enc For more information, Booth visit booth 3202 or #3202 www.rayhooperdesign.com.

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Programs & Events at 2010 National Stationery Show

Monday, May 17, 2010

Bridal Stationery Trends 2010 (for exhibitors only) 8 a.m. Darcy Miller, editorial director, Martha Stewart Weddings magazine Room: 1C02/03 Editorial Director of Martha Stewart Weddings Darcy Miller unveils exclusive, groundbreaking research specifically on the bridal stationery market, based on an in-depth survey of brides and brides-to-be. Discover what social stationery, color and wedding trends are driving the market, and how your store can attract today's savvy, sophisticated shoppers. USPS Butterfly Stamp Release Ceremony 9:30 a.m. South Concourse, Jacob K. Javits Convention Center The NSS will host the official announcement and unveiling of the U.S. Postal Service Butterfly stamp, a 64 cent, 1-ounce postage stamp developed in close collaboration with the Greeting Card Association (GCA) to serve the needs of greeting card and other social stationery manufacturers and their customers utilizing square or irregular shaped envelopes. The new Butterfly stamp will serve as a universal symbol for greeting cards requiring additional postage due to being square or irregular in size. Join us for the unveiling with USPS leaders, GCA representatives who spearheaded the effort and NSS Show Manager Patti Stracher. Bridal Stationery Trends 2010 (for NSS retail attendees) 10 a.m. Darcy Miller, editorial director, Martha Stewart Weddings magazine Room: 1C02/03 Editorial Director of Martha Stewart Weddings Darcy Miller unveils exclusive, groundbreaking research specifically on the bridal stationery market, based on an in-depth survey of brides and brides-to-be. Discover what social stationery, color and wedding trends are driving the market, and how your store can attract today's savvy, sophisticated shoppers. "Meet the Authors" Book Signing 10 a.m. to 11 a.m. Media Resource Lounge, 3600 Aisle Linda Cahan is internationally known for her visual merchandising and store design expertise over some 37 years in retail. Get a first-run, signed copy of her book "100 Display Ideas Under $100." Her book will be available at a discount during this signing event. Daily Demo: Beautiful, Bountiful Bows 11:30 a.m. Juanita Lewis, retailer and gift packaging expert, manager, UCLA Hospital Gift Shops Demo Theater, 2600 Aisle 60 Dynamic Display Ideas in 60 Minutes Noon Linda Cahan, visual merchandising expert, Cahan & Co.

www.stationerytoday.stationerytrendsmag.com Monday, May 17, 2010

Room: 1C02/03 Discover a variety of clever, easy, eye-catching and creative window and in-store display vignettes, and learn how these design ideas can be translated for stationery/paper/lifestyle stores. Buyers will receive priority seating until five minutes prior to the start of the program Daily Demo: Creating Profitable Stationery-Themed Gift Baskets for Wedding, Baby, & Birthday Sales 1 p.m. Juanita Lewis, retailer and gift packaging expert, manager, UCLA Hospital Gift Shops Demo Theater, 2600 aisle Daily Demo: Creating Clever & Unique Hostess Gifts & Party Favors 2:30 p.m. Tracey Buchanan, owner/president, Tracey Buchanan Studio Demo Theater, 2600 aisle Daily Demo: Fun & Festive Holiday Wrapping Tips & Tricks 4 p.m. Juanita Lewis, retailer and gift packaging expert, manager, UCLA Hospital Gift Shops Demo Theater, 2600 aisle "Meet the Authors" Book Signing 4 p.m. to 5 p.m. Media Resource Lounge, 3600 Aisle Paper Words President Rob Fortier and manufacturers' representative Meryl Hooker have jointly authored "Pushing the Envelope: The Small Greeting Card Manufacturer's Guide to Working with Sales Reps." This book will convey to small greeting card manufacturers how to find, recruit and retain a winning sales rep. Written from both the manufacturer and sales rep perspectives, this nuts and bolts guide is full of industry information, sales tips, and guidance for building successful and profitable rep relationships. Teach & Learn Retail Forum: Tweaking Your `Tweets' and other Social Media Tips 4 p.m. to 5 p.m. Patricia Norins, publisher, Gift Shop magazine Carolyn Howard-Johnson, veteran retailer and award-winning author Room: 1C04/05 Join a lively discussion on how to optimize social media marketing efforts using Twitter. Topics to be covered include: Writing more effective "tweets," using Twitter applications to grow your potential market outreach, best Twitter-appropriate topics. Retailers will also have the opportunity to network and share their social media ideas and experiences. The 1-1/2 hour session will include refreshments. Each participant will receive a 50-plus page book on using social media to build business. 22nd Annual International Greeting Card Awards ­

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"LOUIE Awards" 7 p.m. to 10 p.m. The Lighthouse at Chelsea Piers Presented by the Greeting Card Association (GCA), the LOUIE Awards celebrate the year's most original and ingenious greeting cards in a variety of categories, including the Grand Prize "Card of the Year." This year's theme -- Go for the Gold -- recognizes the gold medal caliber of the greeting cards, imprintables and invitations considered for this year's competition.

See the full schedule on pages 10-12 of STATUS.

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Flying Wish Paper to have live demonstrations during NSS

Flying Wish Paper will be demonstrating its wishing activity kits throughout the show, and every visitor is invited to visit booth 1757 to make a wish and watch it fly. "We held the same activity when we Booth debuted Flying #1757 Wish Paper at the NSS in 2008, and it was a real crowd pleaser," said Julia Lambie, owner and inventor of Flying Wish Paper. "So, of course, we wanted to offer the same experience again this year." Flying Wish Paper is a wishing activity kit for birthdays, holidays, weddings and any other special occasion. The user simply writes his/her on the special paper, lights it and watches it fly into the sky. The wishing kits are available in two sizes and many different designs, each including packs of Flying Wish Paper, platform cards, pencils and matches. "Our tagline is `Write it, light it, watch it fly' -- and that's exactly what happens," Lambie said. "Seeing is believing, so we hope everyone will visit and try it out." Buyers who visit the booth

also will be given a free kit of Flying Wish Paper as a sample. In just over a year on the market, Flying Wish Paper is available in seven countries, including close to 400 retailers in the U.S. The product has been featured on "The Tonight Show with Jay Leno," Marthastewart. com, CNBC's "The Big Idea," and Better TV. "Flying Wish Paper is the only product of its kind. It flies!" Lambie said. "The experience can be whatever you want it to be -- a wish at holidays and birthdays, a toast at weddings and anniversaries, a note of gratitude at Thanksgiving, a pledge to your New Year's resolution, a personal wish to direct your future -- it is always dramatic and beautifully inspirational." For more information, visit booth 1757 or www.flyingwish paper.com.

Let {her} press collective to exhibit during NSS

Let {her} press is a collective up again to exhibit their wares of five women-run lettertogether at the National Stationery press companies from all Show. over the United States. The group The let {her} press companies are: met through a letterpaper stories p press swap organized Robin Beth Designs Booth by one of the membirddog press #1555-1557 Paper Parasol Press bers, Kelly Maron from Paper Stories. Having Lucky Bee Press worked with each other See their products and before, the group decided to join learn more at booths #1555-1557.

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www.stationerytoday.stationerytrendsmag.com Monday, May 17, 2010

Sellers Publishing announces agreement with acclaimed photographers

Sellers Publishing has announced the exclusive worldwide publishing agreement with internationally acclaimed photographers Tracy Raver and Kelley Ryden. Raver and Ryden, who also are twin sisters, are quickly becoming leaders in the fastest growing new genre of studio photography: newborn baby portraiture. The public can now see for themselves with "Sleeping Beauties: Newborns in Dreamland," available from Sellers Publishing. In September 2009 NBC's "Today Show" aired an interview with Raver where several of the sisters' photographs were shown. The interview was later posted on YouTube and caused a worldwide sensation. At their website, www. kelleyryden.com, people began to visit in record numbers with an estimated 11 percent of the viewers staying at least 15 minutes to check out the sisters' work. Sellers Publishing will publish books, calendars, greeting cards and stationery featuring their images of sleeping newborns, with the initial collection to be seen in the "Sleeping Beauties: Newborns in Dreamland." A portion of the proceeds from the sales of the book are being donated by Sellers Publishing Inc., to nonprofit organizations whose mission is improving the health and welfare of children worldwide. "I saw the NBC piece featuring Tracy and Kelley's images of newborns and immediately flew out to Omaha where they live and work," said Ronnie Sellers, owner and publisher of Sellers Publishing. "I have been in the publishing business for 30 years, and can only think of a few instances when I've run across images as emotionally powerful as those photographed by Tracy and Kelley." What makes Raver and Ryden's photography unique is that most of their subjects are only a few days old. In the past, studio portraits of babies usually weren't taken until the babies were old enough to Booth sit up by themselves. Now, #2931-2937 more and more parents are opting to have professional portraits taken almost immediately after their children are born. Another distinctive characteristic of their work is that most of the newborns they photograph are natural, curly positions, like they sleeping when their portraits are taken, and they use a minimum of are in the womb, and after the props. first hour or so when they get used to us positioning them, they are "Newborns are naturally very sleepy, and we ask the moms to pretty easy to work with." Learn more at booths 2931get their bellies nice and full before arriving at the studio," the sis- 2937 or at www.sellerspublishing. com. ters said. "We try to work towards

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Kate Aspen introduces 2010 favor collection

Love is in the air with romantic favors in Kate Aspen's popular "Lovebird" favor collection. A number of additions have been made to this collection, such as ceramic salt and pepper shakers; nest-shaped tealight holder; scented soap; and an elegant favor box. In addition, creative tablescapes get a boost from the complementary birdbath place card holder and birdcage tea light holder. "Euro-chic" favors add a distinctively French flair to wedding celebrations. This collection adds a frosted-glass tealight holder and photo coaster set, complementing the chrome bottle stopper introduced in 2009. The "Evening in Paris" Eiffel Tower place card holder finishes off this collection. Eco-conscious brides will appreciate the "Natural Impressions" Photo Album and the "Write from the Heart" Notepad with Pencil, joining the trendright bamboo coasters, bamboo place card holders and other ecofavors made from recycled paper and other renewable resources. Kate Aspen's "Out of the Box" favor box collection continues to expand with an exclusive line of "Make It Yours" favor box kits, available in six trendy designs that make it easy for brides to both personalize and color-coordinate their wedding favors. A number of the company's other new launches and favorite products will be on display during NSS. Learn more at booth 3514 or www.kateaspen. com.

Booth #3514

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NSSroduct peek p

1. 2. 4. 3. 5. 7.

6. 10. 9. 8. 14. 13. 12. 15. 16. 17. 11.

1. Alice-Louise Press (Booth #2547) 2. Le Canot Rouge (Booth #1249) 3. Survival By Design (Booth #2133) 4. Clouds & Ink (Booth #1758) 5. P B Swammich Designs (Booth #1258) 6. b.t. elements (Booth #2249) 7. Magnolia Invitations and Stationery (Booth #1945) 8. Kamal (Booth #1759) 9. Bella Ink (Booth #2448) 10. Robin Beth Designs (Booths #1555, 1557) 11. Dawn Correspondence (Booth #1847) 12. Frecklebox (Booth #2552) 13. Illume (Booths #3425, 3427) 14. Hadley Hutton (Booth #1547) 15. Annabelle Noel Designs (Booth #1534) 16. klugworld (Booth #2068) 17. Foxy Blunt (Booth #2969) Booth numbers may have changed. Please double check in STATUS during NSS.

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Sweet Pea Designs announces new offerings

Sweet Pea Designs will Booth launch its new designs #3306-3308 and new albums during NSS. Although they will keep many of the classic Sweet marketing and production has Pea Designs, Kim Kreis and Anne led us in a new direction. We are Johnson are excited about their new thrilled to be offering our designs offerings. Among the changes, there on a heavier paper stock that the will be a broad range of new fonts, additional exclusive motifs, new colors discerning customer prefers when and monograms that will be featured choosing their invitations, anon new 110-pound papers. nouncements or personal stationery. We invite everyone to stop "Participating in the National Stationery Show is especially exciting this by our booth 3306-3308 to take a year as we assume the leadership in the fresh look at Sweet Pea Designs." For more information, visit management of our company," Johnbooth 3306-3308 or www.sweetson and Kreis said in a press release. "Wanting more control over the peadesigns.com.

M anners on the Show Floor

Tips for Attendees -- Finding the best and brightest quickly. 1. Be gracious. It's courteous to meet and greet, but be mindful that people are there on business. Respect others' time and schedule. Becoming too chatty without any interest in ordering may actually keep them from helping other clients. 2. Network in person. There is sure to be a lot of Tweeting, buzzing and beeping on the showroom floor. Remember that the people in our presence are always the most important, so it's important to use our social smarts with our smart phones. 3. Leave calling cards. A business card is the perfect nonverbal way to ask someone to come calling. Leaving too many may leave us with a trail of people who will be following up. To save ourselves and others time and energy it's best to be mindful in how many cards we leave behind. Mindy Lockard, etiquette consultant, is a graduate of the Protocol School of Washington and editor of ManneroftheMonth.com magazine. Follow her tweets from the showroom floor @monthlymanner on Twitter. Look for another tip from Mindy in Day 3.

Congratulations to the Trendys Award Winners

after being narrowed down by the stationery industry to the top 10 in each category, industry members returned by the hundreds to vote for their favorite overall baby, bridal, green, greeting card and office products. and the winners are: luscious verde and minted (tie) spark letterpress love luscious verde old tom foolery psa essentials

baby: bridal: green: greeting card: office:

come see all of the overall winners and the rest of our top 10 at booth #3052-3054 during the show.

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Thank you to all of the 2010 advertisers for supporting the National Stationery Show Daily! AccuCut 6 888-317-0093 www.accucutcraft.com Annabelle's Creations 845-928-6863 www.annabellescreations.com Avanti 13 800-228-2684 www.avantipress.com Compendium Inc. 800-914-3327 www.live-inspired.com Designers' Fine Press 513-831-0523 www.designersfinepress.com Flying Wish Paper www.flyingwishpaper.com Kate Aspen 866-446-1577 www.kateaspen.com Laura Marr Printing 207-856-9700 www.lauramarrprinting.com National Stationery Show 914-421-3394 www.nationalstationeryshow.com PJ Invites 866-469-7100 www.pjinvites.com Ray Hooper 212-414-1387 www.rayhooperdesign.com Sellers Publishing 800-625-3386 www.sellerspublishing.com send love greetings 208-720-5239 www.send-love.com sweet pea designs 866-602-0008 www.sweetpeadesigns.com Up With Paper 800-852-7677 www.upwithpaper.com Vera Bradley 800-823-8372 www.verabradley.com 16 7

The Knot presents 2010 wedding stationery trends

From 3-D save-the-dates to crossword puzzle programs, here are seven hot new wedding stationery ideas. 3-D Save-the-Dates! As the 3-D craze sweeps Hollywood, it also could bring an ultrafunky effect to wedding stationery. Imagine a guest's face when she opens her wedding invite and finds her own pair of 3-D glasses. Custom Illustrations One of the hottest new wedding paper trends: Custom-illustrated stationery featuring architectural sketches of a wedding venue and handwritten wedding details of the weekend. Brides are choosing to have each piece hand-illustrated or are hiring an artist to design them and then do the digital printing themselves. Breaking the Pattern Instead of sticking to one wedding motif, brides are mixing it up by incorporating different, but similar, patterns on each placecard or invitation. The slight variance of each piece can add visual interest to the escort card table and keep things from looking too uniform. Crossword Puzzle Programs Brides can build customized puzzles online (such as PuzzleMaker.com) and make each clue and answer about the bridal party or wedding ("Where did Brian and Amanda go on their first date?" "You may now ____ the bride."). Cocktail Hour Coasters Instead of spending their entire stationery budget on over-the-top invites, some brides are choosing to go simpler on the invites and get extras for the cocktail hour like personalized coasters and stirrer sticks with their monogram. Wedding Weekend Timeline Cards Similar to the relationship timeline save-the-date idea, a "weekend of events" card is now being included in the welcome baskets. Brides like designs with kitschy graphics and fun and relaxed wording. Wedding Tree Guest Books The new guest book? A wedding guest tree. Brides are having local artists help them create a basic tree shape on a poster and providing paper leaves for guests to sign and attach. For an even more personal touch, we like the idea of setting out green ink pads and letting guests create the leaves with their thumbprint. Learn more about the latest wedding stationery trends at The Knot's booth, #2954.

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Iota introduces holiday tabletop, gift items

Iota has announced the debut of its first-ever holiday collection, Seafoam Yuletide, featuring festive tabletop, gifting and decorative accessories. Derived from iota's popular Seafoam pattern, the Seafoam Yuletide collection adds new ways to trim the holiday table and present gifts: · paper tableware collection consisting of 10-inch squar · · · · · · gift bags plates, 7-inch luncheon/dessert Learn more at booths 2345plates and a selection of four 2347. coordinating napkin sizes coaster gift box set set of four 6-inch square ceramic dessert plates in a decorative box set of four ceramic napkin rings in a decorative box set of two ceramic bottle Booth toppers in a decorative box #2345-2347 decorative trivet

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Visit www.stationerytoday. stationerytrendsmag.com to download PDFs of this publication.

Stationery Today Staff

Publisher Matthew McCallum [email protected] Associate Publisher, Sales Brian Virgona [email protected] Associate Publisher, Editorial & Multimedia Kimberly Warren [email protected] Creative Director Robin Van Dalson [email protected] Copy Editor Abby Heugel See us during NSS at booths 3052-3054! Stationery Today is produced in partnership with George Little Management LLC and Great American Publishing. Great American Publishing P.O. Box 128 Sparta, MI 49345 p. 800-825-0900

www.stationerytoday.stationerytrendsmag.com

Great American Publishing also publishes: Stationery Trends, Party & Paper Retailer and Museums & More

www.stationerytoday.stationerytrendsmag.com Monday, May 17, 2010

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shopping

A sampling of buyers at NSS Sunday, May 16, 2010.

A Bit of Ink -- Miami A Fine Line -- Fallson, Md. AL Tayer -- Dubai, United Arab Emirates All About Weddings -- Tukwila, Wash. Amazon.com -- Seattle Ankhn Designs -- Flatt's, Bermuda Beach Drive Papery -- St. Petersburg, Fla. Bering's -- Houston Blacker & Kooby -- New York Broadway Paper -- Milwaukee, Wis. Cambria Cove -- Folsom, Calif. Carlton Retail -- Cleveland Cost Plus World Market -- Oakland, Calif. CVS Caremark -- Woonsocket, R.I. Elizabeth Rosa Fine Stationery -- Sydney, Australia Essence Du Papier -- Montreal, Quebec, Canada Fitz Paperie -- Brighton, Mass. Francis-Orr -- Corona Del Mar, Calif. Helander's Inc. -- Lake Forest, Ill. Ito-YA Ltd. -- Chuo-Ku-Tokyo, Japan Landis Gifts & Stationery -- Los Angeles Letter Perfect -- Toledo, Ohio Michael's Stores Inc. -- Irving, Texas Mxyplyzyk -- New York New York Philharmonic -- New York Noteworthy Paper & Press -- Missoula, Mont.

theshow

Office Max Corp. -- Naperville, Ill. Paper in the Park -- Severna Park, Md. Paper Matters -- Dunwoody, Ga. Paperchase -- London Paperqueen Fine Stationery -- Vancouver, British Columbia, Canada Papertrail Press -- Mill Valley, Calif. Party City -- Rockaway, N.J. Party Plus -- Bermuda Perleberg -- Bochum, Germany Photobox -- Paris, France Pulp -- Washington, D.C. Red Letter Day -- Auckland, New Zealand Ruby & Begonia -- Ogden, Utah San Diego Zoo -- San Diego Scarsdale Child's Play -- Scarsdale, N.Y. Scribbles Ink -- LaJolla, Calif. Shara's Paperie -- Memphis, Tenn. Target -- Minneapolis The Envelope Please -- Boulder, Colo. The Gap -- New York The Paper Umbrella -- Blue Bell, Pa. Tuesday Morning -- Dallas Village Paperie -- Kennebunkport, Maine Walmart -- Bentonville, Ark. WPL -- London

Paper So Pretty welcomes designer Frank Bielec

By Kimberly Warren Associate Publisher

Celebrity TV designer Frank Bielec visited with attendees at the Paper So Pretty booth (#3324) Sunday. He was on hand to sign autographs in celebration of the line of invitations he designed for the company. Bielec has been working with the team at Paper So Pretty for around a year and said he's most enjoyed working on a line of Halloween stationery, called Little Creeps. "Halloween is my favorite time of year because you can really be outrageous and nobody says anything," he said. Working in stationery design has been a new realm for Bielec, who is known for his interior design work. "I've had a ball," he said. "You don't have to worry about what color someone's living room is, and people are friendly and creative." As for the National Stationery Show? The most interesting this for Bielec has been the people watching because you get to see all sorts of people from all different backgrounds.

See Frank Bielec at booth #3324 on Monday.

Opening Night Party kicks of 2010 NSS

More than 600 people attended this year's Opening Night Party -- Party on the Battery. The sold-out event was held at Battery Gardens, featuring panoramic views of New York Harbor -- including Ellis Island and The Statue of Liberty. This sold-out event allows exhibitors and buyers to further network and build relationships off the Show floor. This year's event brought together attendees and exhibitors from the National Stationery Show and Surtex.

Heather Peel, left, and Emily Hamilton from Invitation Buzz enjoy the Opening Night Party.

Frank Bielec shows off one of the products he designed for Paper So Pretty.

Crane & Co. booth features hand-bordering demonstration

NSS attendees were treated to a live hand-bordering demonstration at the Crane & Co. booth (#2702) Sunday. The company's Sally Rice was on-hand demonstrating the skill she practices every day. In fact, Rice applies borders by hand for Crane & Co. on approximately 15,000 cards each day. The handpainted borders are offered on everything from cards, sheets, half sheets to folded notes. "Everybody's got a favorite thing they like to do," Rice said of the staff members who do hand-bordering for Crane & Co. "I like envelopes."

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