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FOR IMMEDIATE RELEASE

Contact: Kalyn Baldwin (817) 332-4600 [email protected]

STEADMEDTM MEDICAL TO DISTRIBUTE ELTA® WOUND AND SKIN THERAPY PRODUCTS IN NORTH AMERICA FORT WORTH, Texas -- Jan. 4, 2011 -- Fort Worth, Texas-based SteadMedTM Medical LLC and Carrollton, Texas-based Swiss-American Products Inc. today announced the two companies have entered into an exclusive distribution agreement for Elta® branded medical products sold throughout North America. Developed and manufactured by Swiss-American, the Elta wound and skin therapy product line includes incontinence products, silver antimicrobial products, proteaseenhanced products, moisturizers and dressings. "The agreement between Swiss-American and SteadMed brings together two great organizations: Swiss-American with its innovative product development and manufacturing capabilities and SteadMed with the commercial expertise," said Michael Steadman, president and CEO of SteadMed Medical. "For physicians and patients, this will provide expanded therapies, as well as greater access to those therapies, for wound complications, skin conditions and incontinence." Bill Kling, CEO of Swiss-American, said, "With their broad industry knowledge and dedication to customers and patients, SteadMed Medical is the ideal strategic partner for us. We are confident SteadMed will successfully expand the availability of Elta products and support throughout North America." Swiss-American will continue to distribute Elta products in Europe, South America and Asia through regional agents. Swiss-American also manufactures and markets the EltaMD® line of physician-dispensed sun care and skin care products. About Swiss-American Products Inc. Founded in 1988, Carrollton, Texas-based Swiss-American Products Inc. is a privately held company that focuses on innovation, product development and manufacturing. Elta and EltaMD are registered trademarks of Swiss-American Products Inc. About SteadMed Medical LLC Fort Worth, Texas-based SteadMed Medical, LLC provides innovative medical devices and therapeutic products to hospitals, nursing homes and home health agencies with a focus on acute and chronic wounds and protection of the skin due to incontinence. For more information, visit www.steadmed.com.

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Microsoft Word - Elta Press Release.doc