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PROFESSIONAL VITA

JAMES RUSSELL OGDEN, Ph.D.

2636 W. Chew Street Allentown, PA 18104 (610) 434-3506 (Home) (610) 683-4596 (Kutztown University of Pennsylvania Office)/Fax: (610) 683-1577 (610) 434-6252 (TDOG Office) [email protected] or [email protected]

Educational Work Experience

8/89 ­ Present Chairman and Professor of Marketing Chair, 1989-2005. Returned to the Classroom in 2005 as a Full Professor of Marketing

Department of Marketing, College of Business Kutztown University of Pennsylvania, Kutztown, PA 19530 Dr. Fidel Ikem, Dean/College of Business Handled administrative duties for department and currently teach graduate and undergraduate courses in marketing. Tenured.

6/83 - 8/89 Department Chair and Associate Professor of Marketing,

Department of Marketing and Advertising, School of Business Adams State College, Alamosa, CO 81102 Dr. J.Thomas Gilmore, Dean Developed and in charge of the entire advertising and marketing curriculum. Taught advertising and marketing-related courses. Tenured.

Additional Academic Experience

I have also taught classes or served on a doctoral dissertation committee on the undergraduate and graduate level for the following colleges and universities: · · · · · Cedar Crest College Central Michigan University Colorado State University Drexel University Temple University · · · · Nova Southeastern University Pennsylvania State University-Capital Campus University of Northern Colorado Pace University (NYC)

Dissertation Committees In addition, I have served as a doctoral-level, dissertation chair and reader for Nova Southeastern University (Ft. Lauderdale, FL) and as a doctoral-level dissertation

committee member at Drexel University (Philadelphia, PA), Temple University (Philadelphia, PA) and PACE University (NYC, NY).

Related Professional Experience

Principal and CEO, The Doctors Ogden Group, LLC (formally Ogden, Latshaw, Ogden and Associates), Allentown, PA. Business, Advertising and Marketing Consulting and Training: Entertainment and Media Division, 1983-Present. Minority Owner, Independent Dream Machine, Allentown, PA. Film production and distribution company, 2006 ­ Present.

Chairman of the Board of Directors, The Group Eight Think Tank for Business and Education, Allentown, PA, 2006-Present

Interim Director, Small Business Development Center, Adams State College, Alamosa, CO. Placement Counselor, Office of Career Planning and Placement, University of Northern CO, Greeley, CO. Assistant Manager/Program Coordinator, Aggie Village Office of Housing and Residence Education, Colorado State University, Fort Collins, CO. Graduate Fellow, Department of Marketing, College of Business, Colorado State University, Fort Collins, CO. Director of Marketing, Michigan Technical Institute, Ann Arbor, MI. Student Teacher, Division of Business, Ann Arbor Pioneer High School, Ann Arbor, MI. Taught business and everyday law. Accountant, Hydra-Matic Division, General Motors Corporation, Willow Run, MI. Manager, McKenny Student Union and University Conferences, Eastern Michigan University, Ypsilanti, MI. Distribution Manager, The Eastern Echo, Eastern Michigan University, Ypsilanti, MI.

Professional Education

Doctor of Philosophy (Ph.D.) 1986 The University of orthern Colorado, Greeley, Colorado College Student Personnel Administration · Concentrations: Statistics and Research Methodologies, Psychology and Marketing Master of Science (M.S.) 1981 Colorado State University, Fort Collins, Colorado

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Concentrations: Marketing and Educational Marketing

Bachelor of Business Education (B.B.E.) 1978 Eastern Michigan University, Ypsilanti, Michigan Distributive (Marketing) Education and General Business · Minors: English, Language, Literature and Journalism

Professional and Personal Affiliations

Consultant to the Business Advisory Board, Pearson Education ­ Business Publishing, 2008Present. Member, Board of Directors, The Academy of Business Education, St. Johns University, Philadelphia, PA, 2009-2012. Academic Advisory Board Member, McGraw-Hill Higher Education, "Contemporary Learning Series", Taking Sides: Clashing Views in Management, 3rd Edition, 2010. Visual Design Consultant, Principles of Marketing Project, Pearson Education ­ Business Publishing, 2008. Expert Witness in Business and Marketing, The Round Table Group, Inc., 601 Pennsylvania Avenue, NW, Suite 100, Washington, D.C. 20004, 2008-Present. Paper Reviewer, Retail Education Today, American Collegiate Retail Association (ACRA), (2008 ­ Present).

Member, Kutztown University College of Business, Business Advisory Board, Kutztown University of Pennsylvania, Kutztown, PA (2007-Present). Life Member; Former District Director, Alpha Kappa Psi Professional Business Fraternity (1974-Present). Member/Advisor/Business Advisory Board, Students in Free Enterprise (SIFE), Kutztown, PA (19962008). Film Festival Committee, Berks Movie Madness Film Festival (Berks Arts Council), Reading, PA. (2007). Active Fellow, Sam Walton Fellowship, Students in Free Enterprise (SIFE), Springfield, MO., (awarded 1996, 1997, 2001, 2003, 2004, and 2006). Academic Editorial Board Member, Entrepreneurship Education: An Official Journal of the Academy of Entrepreneurship (1998-2006). Paper Reviewer, The Journal of Business Education (2002-2007). Point of Purchase Advertising Institute (POPAI)

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Member, POPAI, (1988-Present). Education Services Committee (1995-1997). Point-of-Purchase as a Measured Medium Committee (1999-2000). Publications Task force (1999-2002).

Associate Member, Audit Bureau of Circulations (ABC), Schaumburg, Illinois (2000-Present). Faculty Coordinator and Member, Alpha Mu Alpha Marketing Honorary (AMA) (19902000). Program Evaluator, Association of Collegiate Business Schools and Programs (ACBSP) Approved for Accreditation Site Visitations (l991). Advisor, Kutztown University of Pennsylvania Chapter, The American Advertising Federation, Kutztown University of Pennsylvania (1990-Present). Member, The Advertising Club of New York, NYC (1991-Present). National Nominating Committee, Outstanding Young Women of America Program (1997-Present). National Nominating Committee, Outstanding Young Men of America Program (1997-Present). Member, American Advertising Federation Academic Committee (1991-1997). Member, National Association of Hispanic Professors of Business Administration and Economics (NAHPBAE) (1992-1996). Past Member, Board of Directors, Alamosa Revitalization Company (1987-1988). Trustee, Dr. R.L. Ogden Memorial Scholarship Committee, Colorado State University Foundation, Colorado State University, Fort Collins, CO (1992-2000). Financial Advisor, Alpha Sigma Alpha Sorority, Kutztown University of Pennsylvania (1990-1999). Scholarship Advisor, Kutztown University Chapter of Alpha Chi Rho National Fraternity (1996-1998) Advisor, Kutztown University Chapter of Alpha Chi Rho National Fraternity (1999-2005). Member, American Collegiate Retailing Association (ACRA) (1994-Present). Member, Advertising Club of Central Pennsylvania (1995-2004). Member, New England Business Administration Association (1992-1996). Former Trustee, Creede Repertory Theatre Board of Directors (1988-1989). Member, Western Marketing Educators' Association, name changed to Marketing Educators' Association (1984-Present). Past President, Vice President and Member Board of Directors, Alamosa Area Chamber of Commerce (1987-1989).

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Member, American Marketing Association (1981-1993, 2002-Present). Member, Academy of Marketing Science (1983-1990; 2004-Present). Former Member, Pueblo (Colorado) Advertising and Marketing Association. Marketing Auditor, State of Colorado Auditor's Office, for the State of Colorado Lottery (1989-90). Member, Alpha Phi Gamma Honorary Journalism Fraternity. Former Member, Phi Delta Kappa Honorary Education Fraternity. Former Member, National Association of Student Personnel Administrators. Past Member, Board of Directors, Alamosa County (Colorado) Development Corporation. Past Vice President/Member, Distributive Education Clubs of America (DECA). Former Faculty Advisor, American Advertising Federation - Adams State College Chapter, Alamosa, CO.

Awards and Activities

Invited Guest, Meeting of Minds (An NPR Steve Allen Production) Steve Allen Theatre, West Hollywood, CA, February 21, 2010. Invited Guest, "The Green Room", The Jimmy Kimmel Show, Hollywood, CA. February 18, 2010. Interviewed and cited, ""Customers flip out for free flapjacks", in The Morning Call, Allentown, PA., February 10, 2010, p. 18 (front page Business Section). Interviewed and cited, "Boscov's Reinvents the Christmas Club with 5% interest", in The Eastern Pennsylvania Business Journal, Bethlehem, PA, January 25, 2010, V. 21, No. 4, pp. front page and 15. Interviewed and cited, "Gyms: Competition will work out", in The Eastern Pennsylvania Business Journal, Bethlehem, PA , January 18, 2010, V. 21, No. 3, pp. front page and 19. Interviewed and cited, "Not many seasonal jobs under the Christmas tree", in The Reading Eagle, Reading, PA, December 12, 2009, front page. Interviewed and cited, ""Clunkers' inspires retail marketers", in The Eastern Pennsylvania Business Journal, Bethlehem, PA, November 30, 2009, V. 20, No. 48, front page and p. 14.

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Interviewed and cited, "National chains discover desirability of LV, Berks", in The Eastern Pennsylvania Business Journal, Bethlehem, PA, November 23, 2009, V.20, No.47, front page, p.17. Interviewed and cited, "Christmas in November", in The Reading Eagle, Reading, PA, November 8, 2009 front page. Interviewed and cited, "Selling the World Series", in The Morning Call, Allentown, PA, October 28, 2009, front page and page 2. Master of Ceremonies/Program Developer, Cutting the Clutter and Understanding the Science of Marketing Conference, Kutztown University of Pennsylvania, Kutztown, PA, October 19-20, 2009. Interviewed and cited, "How Much Should You Spend on Marketing?" in the GWiz Buzz, GWiz Marketing Communications Division of Wheeler Sales & Marketing, Inc., Chicago, IL. http://gwizmarketing.blogspot.com/2009/06/how-much-should-you-spend-on-advertising.ht, accessed 9/22/2009. Interview and cited, "Fallout from bank crisis will linger, profs argue", in the Eastern Pennsylvania Business Journal, V.20, No. 38, September 21, 2009, front page and p. 23. Interviewed and cited, ""Biz Using `Stimulus' to prime sales", in the Eastern Pennsylvania Business Journal, V.20, No. 16, April 20, 2009, front page and p. 18. Interviewed and cited, "What's Reading worth as a brand?", in the Reading Eagle Times, Reading, PA, March 22, 2009, http://readingeagle.com/article.aspx?id=130543. Featured Actor, "The Bomber" in the International Association of Firefighters' ERT Training Video, February 22, 2009. Invited Guest, "The Green Room", The Jimmy Kimmel Show, Hollywood, California, March 11, 2009. Invited Judge, "Mr. KU Competition" (proceeds are given to charity), sponsored by Alpha Sigma Tau Sorority, Kutztown University of Pennsylvania, Kutztown, PA, February 2009. Interviewed and cited, "As gas-price amnesia sets in, SUVs make a comeback", in The Morning Call, Allentown, PA, January 21, 2009, front page. Acknowledged, Why We Buy: The Science of Shopping, Updated and Revised for the Internet, The Global Consumer and Beyond, by Paco Underhill, New York: Simon and Schuster, 2009. Interviewed and cited, "Prof: Stores drop prices to survive", in the Eastern Pennsylvania Business Journal, Bethlehem, PA, November 17, 2008, V. 19, No. 46, pp. front page and page 11. 6

Interviewed and cited, "Perishables the thought: Wegmans lowers prices on hundreds of items", in the Morning Call, Allentown, PA, November 7, 2008, front page and p. A3. Interviewed, featured and cited, "Gallegos puts spring in your step", in the Adams State College Alumni Enewsletter, hhtp://www2.adams.edu/gs/alumni/gallegosa/gallegosa.php, November 4, 2008. Interviewed and cited, "Marketing for causes brings profit", in the Eastern Pennsylvania Business Journal, Bethlehem, PA, October 20, 2008, V.19, No. 42, front page and page 36. Interviewed and Cited, "Holiday retailing likely to be lean, creative", in the Eastern Pennsylvania Business Journal, Bethlehem, PA, September 15, 2008, front page and page 21. Interviewed and Cited, "Marketing Profs: Bankruptcy filing should help Boscov's", in the Eastern Pennsylvania Business Journal, Bethlehem, PA, August 11, 2008, page 3. Interviewed and Cited, "Retailers can come back from bankruptcy better than ever", in The Reading Eagle, Reading, PA, August 10, 2008, Front page, Business Section. Acknowledged, Kiss My Math: Showing Pre-Algebra Who's Boss, by Danica McKellar, New York: Hudson Street Press (The Penguin Group), 2008. Featured (in book), Do you know Doc?: A Collaboration of Quotes and Stories about Dr. James Russell Ogden's Career and His Impact on Others (edited by P. Lehmayer, N. Sanders and J. Smith), The TIC Press, The American Advertising Federation of Kutztown University of Pennsylvania, Kutztown, PA 19530, 2008. Interviewed and cited, "Retailers acting aggressively as economy prompts cost cutting", in the Eastern Pennsylvania Business Journal, Bethlehem, PA, Feb. 4, 2008, Vol.19, no.5, p. Front Page and page 23. Interviewed and cited, "Internet, security issues impact holiday shopping", in the Eastern Pennsylvania Business Journal, Bethlehem, PA, December 3, 2007, Vol. 18, no. 48, Front Page and page 14. Invited Judge, "Mr. KU Competition", sponsored by the Alpha Sigma Tau sorority to raise funds for the Kyle Quinn Scholarship. Kutztown University of Pennsylvania, Kutztown, PA, November 29, 2007. Interviewed and cited, "Shipping costs rise, gift sizes shrink", in the Eastern Pennsylvania Business Journal, Bethlehem, PA, November 5, 2007, Volume 18, Number 44, Front page and page 20. Interviewed, "Happenings around Campus", KUR Radio, Kutztown, PA 19530, October 1, 2007.

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Interviewed and cited, "Even selling black coffee has green side", in the Eastern Pennsylvania Business Journal, Bethlehem, PA, September 10, 2007, Vol.18, No. 36, Front Page and page 17. Reviewed (and acknowledged), "Math Doesn't Suck...how to survive middle school math without losing your mind or breaking a nail", by Danica McKellar, New York: Hudson Street Press (The Penguin Group), 2007. Interviewed and cited, "RPM Ruling may cause rise in consumer prices", in the Eastern Pennsylvania Business Journal, Bethlehem, PA, July 23, 2007, V18,No.29, Front Page and page 23. Interviewed and cited, "A Makeover at the Mall", in The Morning Call, Allentown, PA, Sunday, May 20, 2007, pp. D1-D2. Interviewed and cited, ""Valley of the Malls", in The Morning Call, Allentown, PA, Sunday April 8, 2007, pp. Front page and A3. Interviewed, "Issues in the Business of Entertainment" (with H. Craddolph and C. Howard) on the Bobby Gunther Walsh Show, WAEB Radio, Allentown, PA, Monday, April 2, 2007, 9-10 a.m. Interviewed and cited, "Gas prices trend downward, but will it last?" in The Morning Call, Allentown, PA, Tuesday, January 23, 2007, pp. D1 and D5. Interviewed and cited, "New downtowns are in the `burbs: Developers are sidestepping cities and building in farm fields. Why?" in The Morning Call, Allentown, PA, Sunday, January 21, 2007, pp. front page and A3. Interviewed and cited, "A grand opening-short of" in The Morning Call, Allentown, PA, Thursday, October 19, 2006, pp. D1-D2. Interviewed (by news director Jim DeSousa), "Lifestyle Centers", WDIY Lehigh Valley Community Public Radio, Thursday, October 26, 2006, 6:05 p.m. ­ 6:30 p.m., Bethlehem, PA. Interviewed and cited, "Bethlehem Twp. Mall retailers still a mystery", in The Morning Call, Allentown, PA, Tuesday, October 31, 2006, pp. front and p. 3. Featured Actor, The Wicked One (Independent Film from Shattered Glass Productions), Shot April, 2004­ September 2005; released, 2006. Interviewed and cited, "A hard sell? Transforming from suburban to urbane", in The Morning Call, Allentown, PA, Friday, September 15, 2006, pp front page and p. A-3. Professors Academy Member, Direct Marketing Educational Foundation (DMEF), Direct Marketing Association, NY, NY, 2006-Present

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Interviewed and cited, "Inflation prompting consumers to cut back on smaller purchases", in the Eastern Pennsylvania Business Journal, Bethlehem, PA, June 26-July 2, 2006 Vol. 17, No. 25, pp. front and 29. Interviewed and cited, "Lehigh Valley Mall sets its sights on upscale stores", in the Morning Call, Allentown, PA, Friday, June 16, 2006, pp. B1-B2. Interviewed and cited, "Boscov's may seek more stores", in The Reading Eagle, Reading, PA, February 9, 2006. Interviewed and cited, "Boscov's buying Strawbridge's at Lehigh Valley Mall", in The Morning Call, Allentown, PA, Tuesday, February 7, 2006, pp. front, A3. Invited Judge, The Z-CoiL Student Challenge, Pennsylvania State University-Lehigh Valley, December 7, 2005, Bethlehem, PA. Interviewed and cited, "Bethlehem Township's lifestyle center work hits snag", The Morning Call, Allentown, PA, Sunday, December 4, 2005, pp. AA1-AA2. Interviewed and cited, "Retailers anticipate strong Xmas", Eastern Pennsylvania Business Journal, Bethlehem, PA, October 3, 2005, Vol. 16, Iss.39, P.1 Interviewed and cited, "The State of Outlet Shopping", The Morning Call, Allentown, PA., Sunday, September 4, 2005, pp. AA-AA2. Interviewed and cited, "Who Might Buy Strawbridge's", The Morning Call, Allentown, PA., Saturday, September 3, 2005, pp. A22-A23. Interviewed and cited, "Lifestyle Centers", Service Electric Cable TV, Inc. Channel 2, Allentown, PA. Two-Part Series, aired Friday, June 24th and Monday, June 27th, 2005. Interviewed and cited, "Are Target, Best Buy really upscale?", The Morning Call, Allentown, Pa. Sunday, May 29, 2005, pp. AA1, AA2. Invited Attendee/Participant, Setting the Stage for Culturally Inclusive Classes, A CIC (Culturally Inclusive Classes) Initiative, Pennsylvania State University, State College, PA, April 27-28, 2005 Interviewed and cited, "Teaching retailers to capitalize on convention center", Sunday Lancaster ews, Lancaster, PA, April 17, 2005, pp. D1; D7. Interviewed, "It's Academic", Kutztown University TV, Kutztown, PA March 29, 2005. Interviewed, "EQUAD-Environmental Education Enhances the Economy", Pottstown Community Television (PCTV), hosted by Dale Mahle, President of the Tri-County Chamber of Commerce, Pottstown, PA, September 28, 2004. 9

Nominee/Certificate Recipient, U.S. Professors of the Year Award. The nomination is a "tribute to your (my) years of excellent teaching, and brings great honor to your (my) institution. You (I) have demonstrated a passion for educating, a commitment to your (my) students, and innovative instructional methods that have inspired and motivated others". Given by CASE (the Council for Advancement and Support of Education) and the Carnegie Foundation for the Advancement of Teaching, Fall 2004 and Fall 2005. Interviewed/Press Conferences for the Schuylkill River Business Study: Pottsville, PA (9/09/04); Phoenixville, PA (9/10/04); Pottstown, PA (9/10/04); and Reading, PA (9/10/04). Interviewed/Cited, "New Frontiers in Business Development", Public Gaming International, August 2004, pp. 8-9, 28. Attendee, 2004 Retailing Smarter: A Symposium on Innovative Retailing Strategies and Practices, June 24-25, 2004, David F. Miller Center for Retailing Education and Research, Orlando, Florida. Paper Reviewer, ACRA (American Collegiate Retailing Association) Spring Conference, Orlando, Florida, June 24-25, 2004. Interviewed and cited, "Collectibles, antiques go high-tech", in the Eastern Pennsylvania Business Journal, V. 15, No. 12, March 29-April 4, 2004, Front Page/Pg. 12. Invited Judge, Pennsylvania State University-Berks/Lehigh Valley Campus, Student Project Competition, Fogelsville, PA, December 2003. "Roasted" at the "Tribute to Doc Ogden" roast, sponsored by the Kutztown University of Pennsylvania Chapter of the American Advertising Federation (AAF), October 24, 2003. Featured, "Bentonville Seminar Teaches Retailers", The Morning News, Bentonville, Arkansas, Thursday, October 2, 2003, page 2D. Interviewed and cited, "Retailers find benefits in self-checkouts", in Eastern Pennsylvania Business Journal, V. 14, No. 37, September 15-21, 2003, front page and page 31. Invited Judge, Penn State University-Berks/Lehigh Valley Campus, Student Case Competition, Fogelsville, PA, Spring, 2003. Interviewed and cited, "Stores Wish for big Christmas despite reports", in Eastern Pennsylvania Business Journal, V.13, N.39, September 30-October 6, 2002, pp.Front, 30. Interviewed and Cited, "The Missing `P'" (by M Frick), in Lottery Insights, July 2002. Interviewed and cited, "Experts: Kmart should change to stay afloat", in Eastern Pennsylvania Business Journal, V. 13, N. 4, January 28, 2002, pp. Front. Paper Reviewer, The Journal of the Academy of Business Education, (2002-Present) 10

Paper Reviewer, Pennsylvania Journal of Business and Economics (Fall 2001- Present)

Named to the Board of Directors, Z-Tech, Inc., Albuquerque, New Mexico (October 24, 2000-Present). Named to Executive Committee, April 2002. Marketing Committee 2002-Present. Compensation Committee, 2003-Present, Audit Committee, 2006-Present Selected as a Favorite Professor (by a Women's Field Hockey Team Athlete), 9th Annual Professor's Day, October 11, 2000. Selected as a Favorite Professor (by a Soccer Athlete), Annual Academic All-American Night, Kutztown University (Spring 2000). Selected as a Favorite Professor (by a Track and Field Athlete), Annual Academic All-American Night, Kutztown University (Spring 2000). Interviewed and cited, "Binney & Smith's Openness Praised", The Morning Call, (Dan Shope), Allentown, PA, May 25, 2000 Front Page. Recipient, Certificate of Appreciation, in "Recognition of producing outstanding service in all aspects of employer, university and student relations", presented by the Sherwin-Williams Company, May 17, 2000 Recipient of the Arthur and Isabel Wiesenberger Award for Excellence in Teaching 1999, Kutztown University of Pennsylvania. Nominated and selected by alumni and was the first person in the College of Business to receive the award. Aug. 30, 1999. Reviewer, 1999 Design Annual No. 7, Point-of-Purchase Advertising International (POPAI) Design Annual, Washington, D.C. 1999. Member, Pride/Ferrell Marketing 2000e Advisory Board, Houghton Mifflin Company, Boston, Massachusetts (1998-1999). Interviewed and cited, "Generic Versus Branded Products" B104 and WAEB Radio Stations, Allentown, PA, July 14, 1998. Outstanding Educator of the Year 1997-1998, SIFE Honors Banquet, College of Business, Kutztown University of Pennsylvania, May 7, 1998. Interviewed and cited, "Big Winners and Olympic Endorsements", WAEB and B104 Radio Stations (Lisa Alexander), Allentown, PA, Feb. 23/24, 1998. Interviewed and cited, "Critical Couponing", WAEB Radio, Allentown, PA, Sept. 16, 1997. Interviewed and cited, "Black Friday Has More Than One Meaning", The Morning Call, (Susan Todd), Allentown, PA, Nov. 29, 1997, p.B01 Technical Editor, Proven Successful Brochures and Methods for Direct Marketing, Research and Education Association, Piscataway, NJ (1998). Technical Editor, Essentials of Macroeconomics, Research and Education Association, Piscataway, NJ (1998).

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Technical Editor, Essentials of Microeconomics, Research and Education Association, Piscataway, NJ (1998). Interviewed and cited, "Cold Wars", The Morning Call, front page, May 15, 1997. Interviewed, "Reactions to Tobacco Legislation", WAEB Radio (Brian Downs), Allentown, PA, May 1, 1997. Grant Recipient and Administrator, Cultural Diversity in the Workplace, Kutztown University of Pennsylvania (1996/1997). Interviewed and cited, "Small Pet Stores Battle the Giants", The Morning Call, Allentown, PA, Jan. 5, 1997. Outstanding Educator of the Year, 1996-97, awarded by Students in Free Enterprise (SIFE), Kutztown University of Pennsylvania, Apr. 29, 1997. Interviewed and cited, "The Future of Couponing", WAEB Radio, Allentown, PA, Sept. 23, 1997. Technical Editor, How to Create Catalogs that Sell, by Christa J. Carroll, Research and Education Association, Piscataway, NJ (1997). Member, Phi Kappa Phi National Honorary Society (1994-Present). Member, Extended Program Promotional Team (1996). Interviewed and cited, "The Impact of Television Alcohol Advertising", WAEB Radio, Allentown, PA, Nov. 8-9, 1996. Lead Pollster, interviewed and cited, 1996 Presidential Poll-Berks County, PA, "Berks Backing Clinton", The Reading Eagle-Times, Reading, PA, front page, Oct. 24, 1996. Interviewed and cited, "Ads: Ring Around the Curricular Collar?" The Morning Call, Allentown, PA, front page, Nov. 19, 1995. Interviewed and cited, " ike", WAEB Radio (Brian Downs), Allentown, PA, Sept. 19, 1995. Interviewed and cited, "QVC without Barry Diller", Associated Press, Philadelphia, PA, July 1995. National Nominations Committee, Board Member, Outstanding Young American Awards, McLean, VA (1996-Present). Member, Kutztown University of Pennsylvania Advertising Agency Selection Committee (1996). Chair, College of Business Integrated Marketing Communications Conference Team and Advisory Panel, Kutztown University of Pennsylvania (1993-1994). Chair, College of Business (Kutztown University of Pennsylvania) Accreditation Team (1993-1996). Member, deFrancesco Addition Committee, Kutztown University of Pennsylvania (1993-94).

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Selected, Direct Marketing Institute for Professors Fellowship, University of Maryland, College Park, MD, Jan. 6-8, 1993.; awarded by the Direct Marketing Association of Washington-Educational Foundation, Selected by the Direct Marketing Educational Foundation of New York. Listed, 2000 Outstanding People of the 20th Century, International Biographical Centre, Cambridge, England, 1998. Interviewed and cited, "Ethics Leads Businesses to Limit Gifts to Employees", Eastern Pennsylvania Business Journal, Easton, PA, Nov., 1993. Attendee, District Two American Advertising Federation's Fifth Annual Academic Conference, Pfizer Corporation World Headquarters, New York, NY, Nov. 6, 1992. Listed, American Advertising Federation's Speaker's Directory, Washington, DC, 1996-2001 Listed, American Collegiate Retailing Association's, ACRA Research Directory, 1996-Present. Attendee, American Advertising Federation's Academic Committee Board of Director's Meeting, Oct. 2324, 1992, Washington, DC Attendee, American Advertising Federation's Academic Committee Board of Director's Meeting, Chicago, IL, July 16-19, 1992. Listed, The Golden Scroll of Excellence, The International Biographical Centre, Cambridge, CB2 3QP, England (1998). Named, International Man of the Year, 1996-1997, The International Biographical Centre, Cambridge, England (1998). Listed in the following "Who's Who" publications:

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Who's Who in America, 1997-Present. Who's Who Among America's Teachers, 1998-Present. Who's Who in Finance and Industry, 1998-Present. Who's Who in the Media and Communications, 1998-99 (1st edition) Who's Who Among Young American Professionals, 1991-1993. Who's Who in Advertising, 1990-1993 Who's Who in American Education, 1992-Present. Who's Who in the East, 1992-Present. Who's Who In the West, 1987-1991 Who's Who In the World, 1988-Present. Who's Who of Emerging Leaders in America, 1989-1993.

Member, Board of Manuscript Reviewers, The Business Journal, New Haven, CT (1992-1996). Participant, ACBSP, Fourth Annual Conference, Conference Theme: TQM, , Atlantic City, NJ, June 2023, 1992. Interviewed, "Kids and Finances: Marketing to Children", Channel 69 TV, Allentown, PA, June 7, 1991. Recipient, Capital Award, The National Leadership Council, Washington, DC (1992).

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Judge, Kutztown University of Pennsylvania "Greek Week" Skit Presentations, Apr. 15, 1991. Member, Research Board of Advisors, American Biographical Institute, Inc. (1989-Present). Acting Extra, Indiana Jones & the Last Crusade (1988). Recipient, Fulbright Scholarship for Study in Egypt (1989). The U.S. Department of Education did not fund the project so it was canceled. Member, Alamosa County Tourism Board (1988/89). Interviewed, "Impressions of Acting", KMGH-TV, Denver, CO, July 2, 1988. Named/Listed, The International Directory of Distinguished Leadership, 2nd ed. (1989). Inclusion, 5,000 Personalities of the World for "Outstanding Marketing Education", 2nd ed. (1988). Recipient, Distinguished Leadership Award for "Excellence in Marketing Education", American Biographical Institute (1988) Paper Reviewer, Western Marketing Educators' Association 1987 Conference, Monterey, CA, Apr. 1987. Comedian, "So You Want to be a Comedian", CBS, The Morning Program, CBS Broadcast Center, New York, NY, Mar. 18, 1987. Recipient, 1986 Freedoms Foundation at Valley Forge ational Award for "Excellence in Economic Education", Valley Forge, PA. Benedictory Address, University of Northern Colorado 1986 Summer Commencement Ceremonies, Greeley, CO, Aug. 9, 1986. Textbook Reviewer for the following companies:

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Allyn and Bacon, Inc., Newton, Massachusetts. Austen Press, Flossmoor, Illinois. Charles E. Merrill Publishing Company, Columbus, Ohio. Fairchild Books and Visuals, New York, New York. Houghton Mifflin Company, Boston, Massachusetts. John Wiley and Sons, New York, New York. Macmillan Publishing Company, New York, New York. McGraw-Hill, Burr Ridge, Illinois. Pearson Education ­ Professional and Business Division Prentice Hall, Upper Saddle River, New Jersey. Richard Irwin, Inc., Homewood, Illinois. Simon & Schuster, Englewood Cliffs, NJ.

Member of the following committees:

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College of Business, Department of Business Administration PET Committee Chair, Kutztown University of Pennsylvania (2009-2010). College of Business MBA Committee, Kutztown University of Pennsylvania (1989-2010). College of Business, Business Advisory Board (ex-officio), (2003-Present) College of Business Research and Scholarly Growth Committee, Kutztown University of Pennsylvania (2004-2005). College of Business Strategic Planning Committee, Kutztown University of Pennsylvania (2007-2008). Dean Search Committee, for a new Dean of the College of Business, Kutztown University of Pennsylvania 1989/90; and again in 2003/2004. Marketing Initiative Task Force, Kutztown University of Pennsylvania (1999-2002) Internship Committee (1997-2005). Academic Standards & Policy Committee, Kutztown University of Pennsylvania (19911993) College of Business Communication Committee, Kutztown University of Pennsylvania (1989-1990). College of Business Executive Committee, Kutztown University of Pennsylvania (19902005). College of Business Computer Committee, Kutztown University of Pennsylvania (19891993). PET (Promotion Evaluation and Tenure) Committee, Kutztown University of Pennsylvania (2005-2009).

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Graduate Council, Adams State College, Alamosa, CO (1986-1988) City of Alamosa Personnel Board, Alamosa, CO (1985-1989). Paper Reviewer, Western Marketing Educators' Association 1986 Conference, San Diego, CA, Apr., 1986. Discussant, Western Marketing Educators' Association 1986 Conference, San Diego, CA, Apr., 1986. Elected Delegate, State of Colorado Model Constitutional Convention, University of Colorado at Denver, CO (1988) Expert Witness, Tourism/Marketing, Colorado State Senate and House of Representatives, Denver, CO (1986-1989). Outstanding Educator of the Year 1984-85 and 1987-88, Adams State College, Alamosa, CO. Paper Reviewer, Western Marketing Educators' Association 1985 Conference, Reno, Nevada, Apr., 1985. Named and Listed, Outstanding Young Men of America (1983-85 and 1990-91). Treasurer, Committee to Elect Pastore Senatorial Campaign (1985-89). Chair, College Center Advisory Board, Adams State College (1983-89).

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Treasurer, Committee to Elect Jorge Amaya County Commissioner (1984). Committee member, Alcohol Education Committee, Alamosa (CO) and Adams State College (1983-85). Senator, Associated Students and Faculty Senate (ASFA), Adams State College (1983-84). Recipient, Colorado State Graduate Scholarship (1981-82 and 1982-83). Recipient, Dr. Louis R. Graziano Service Award, Eastern Michigan University, Ypsilanti, MI (1978).

Professional Presentations

Presenter (with D.T. Ogden), "Teaching an Online Retailing Course ­ Just Do It!", Strategic Retail Challenges and Opportunities in Uncertain Times ­ The inth Triennial AMS/ACRA Retailing Conference, New Orleans, LA, September 30-October 3, 2009. Commencement Speaker, Graduate Student Commencement, "The Only Constant in the Universe is Change", Kutztown University of Pennsylvania, Kutztown, PA., May 1, 2009. Presenter (with D.T. Ogden), "A Historical Look at the Effects of Enterprise Solutions on Profitability and Internationalization", The International Academy of Business and Economics (IABD) Annual Conference, Las Vegas, Nevada, October 19-22, 2008. Presenter (with D.T. Ogden), "Cabella's: A Case Study in Destination Retailing", The Academy of Business Education and Financial Education Association 2008 Conference, Hilton Head Island, S.C., September 18-20, 2008. Featured Speaker/Trainer, "Visual Merchandising: Building a Research-Based Merchandising Plan with Consumer Behavior Integration", for the United States Marine Corp Exchange, "Core Brands/Corps Values, in conjunction with Pennsylvania State University, State College, Pennsylvania, June 18-20, 2008. Presenter (with D.T. Ogden), "The Department Store Dinosaur", a presentation to the seniorlevel Retail Management class at Cedar Crest College, Allentown, PA May 1, 2008. Presenter (with D.T. Ogden), "Take Me Out to the Ballgame. How does a minor league retailer Approach their Marketing? A Review and Call to Action", the American Collegiate Retail Association (ACRA) Winter Conference, New York, New York, January 12-14, 2008. Presenter (with D. Nay and D. Ogden), "Enterprise Solutions Decisions: Suggestions for Research", the International Academy of Business and Economics (IABE), Las Vegas, NV 89109, October 14-17, 2007. Presenter and Panelist ((with Ms. Danica McKellar (Actress/Author), Scott Rarick (Advertising Executive), Hayden Craddolph (President and CEO of Haydenfilms.com) and Patrick Steward 16

(Writer/Producer/Director), "How to Market Your Film", at the Berks Movie Madness Film Festival, Berks Arts Council, Reading, PA, October 13, 2007. Presenter (with D.T. Ogden and C. Kingery), "The Impact of Gasoline Prices on Convenience Store Consumer Spending Habits", The 2007 ACRA (American Collegiate Retail Association) Spring Conference. Chicago, Illinois, April 12-15, 2007. Moderator and Panelist, "The Business of Entertainment: Movies and Television" (with Clint Howard, Actor; Zeke Zelker, Producer; Scott Rarick, Advertising Executive; Hayden Craddolph, President and CEO Haydenfilms.com; and John Burgess, Award Winning Director), Haydenfilms.com on the Road, Kutztown University of Pennsylvania, Kutztown, PA. April 2-3, 2007. Speaker and Panelist, "New Avenues for Independent Funding and Marketing", ( on the panel with H. Craddolph, K. McAuley and David Schoner), for the Lehigh Valley Independent Filmmakers Town Meeting No. 2, DeSales University in conjunction with the SouthSide Film Institute, Center Valley, PA, March 22, 2007. Presenter (with D.T. Ogden), "Designing and Implementing a Student Retail Competition", the 2007 American Collegiate Retail Association (ACRA) Winter Conference. New York City, New York, January 16, 2007. Presenter (with D.T. Ogden), "Using Community Partners to Facilitate Learning", The 2006 APUBEF (Association of Pennsylvania University Business and Economics Faculties) Conference, State College, PA., October 5-6, 2006. Invited Keynote Speaker, "Sharpening the Saw: Best Practices in B2B Sales", Southeast Regional Sales Meeting, Mortgage Lenders Network USA, Inc. (MLN), Atlanta, Georgia, October 5, 2006. Presenter (with D.T. Ogden), "The Department Store Dinosaur", LIM (Laboratory Institute of Merchandising), New York City, September 27, 2006. Presenter (with D.T. Ogden), "Publishing Perils and Pitfalls: So you want to be an Author?", presented to the faculty of LIM (Laboratory Institute of Merchandising), New York City, September 27, 2006. Presenter (with D.T. Ogden), "A Comparison of Response Rates for E-Mail and Postal Mail Research: Survey Response Rates to Issue Saliency", The Academy of Business Education and Financial Education Association Annual Conference, San Antonio, Texas, April 6-7, 2006. Presenter (with D.T. Ogden), "A Look at the Impact of Music Tempo and Style on Increases in Consumer Spending: Suggestions for Research", The Winter 2006 ACRA (American Collegiate Retail Association) Conference, New York City, NY, January 15, 2006.

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Presenter (with D.T. Ogden), "Marketing Challenges and Opportunities in China", The 2005 APUBEF (Association of Pennsylvania University Business and Economics Faculties) Conference, State College, PA, October 20-21, 2005. Presenter, "Retail Marketing: Creating Integrated Retail Management", Lancaster DID Authority, Lancaster, PA, April 19, 2005. Presenter (with D.T. Ogden), "Toward an Understanding of Consumer Behavior", Shandong Institute of Business and Technology, Yantai, China, April 15, 2005. Presenter (with D.T. Ogden), "The Doctors' Ogden Recipe for Marketing Success", Yantai Normal University, Yantai, China, April 14, 2005. "Investigating the Link between Subculture, Acculturation, and Moral Philosophies", (with D.T. Ogden and D. Nay) The 2004 Academy of Marketing Science Cultural Perspectives in Marketing Conference, Puebla, Mexico, September 22-24, 2004. Presenter, "An Examination of the Utilization of Hispanic Spokespeople in Retail Advertising", (with Denise T. Ogden) ACRA (American Collegiate Retailing Association) Spring Conference, Orlando, Florida, June 24-25, 2004. Presenter, "Sharpening the Saw: Best Practices in B2B Sales", Annual Sales Meeting, Countrywide Specialty Lending Group, Chicago, Illinois, June 11, 2004. Presenter, "Doc Ogden's Prescription For Capitalizing On What We Know About Consumer Behavior", presented at POPAI University ­ On The Road, Bentonville, AR, hosted by the Kendal King Group, October 1, 2003. Presenter, "Sharpening the Saw: Best Practices in Retail Sales", presented to The Florida Lottery 2003 Annual Sales Meeting, Peabody Hotel, Orlando, Florida, Friday, September 26, 2003. Presenter, "Doc Ogden's Prescription for Greater POP Success", invited speaker for Rapid Displays, Inc. seminar presented at THE POP SHOW at the Navy Pier, Chicago, Illinois, September 25th, 2003. Presenter, "Marketing Planning for Internet Service Providers", presented at the Foundation Technologies 2003 Summer Retreat Conference, Asheville, NC 28801 "A Managerial Perspective of Integrated Marketing Communication (IMC) Planning" (with J. Maskulka and D.T. Ogden), The Annual Conference of the American Academy of Advertising, Broomfield, Colorado, March 27-30, 2003. Presenter, "Environmental Tension on the Awareness and Retention of Alternative Advertising" (with D.T. Ogden, R. Gowell and E. Hogan), presented at the Twenty Fifth Annual Meeting of the Association of Pennsylvania University Business and Economics Faculty (APUBEF), State College, Pennsylvania, October 3-4, 2002. 18

Presenter, "Students' Perceptions of Internet-Based Coursework: A Study of One University" (with D.T. Ogden), presented at the 2002 Academy of Business Education Conference and Meeting, Wyndham Casa Marina Resort, Key West, Florida, September 19-21, 2002

Presenter, "The Hispanic Consumer in the United States and the Do-it-yourself Paint Segment" (with D.T. Ogden), presented to the Paint Manufacturers' Research Panel, Jekyll Island, Georgia, April 8, 2002. Invited Speaker, "Marketing's Powerful Weapon: Point-of-Purchase Advertising, Retailing and Consumer Behavior", POPAI (Point-of-Purchase Advertising International) University-On the RoadDallas/Fort Worth, Sponsored by RadioShack Corporation and Frito-Lay, Dallas/Fort Worth, Texas, December 4, 2001. Keynote Speaker, "Passion for the Customers: Internal and External", Z-Tech, Inc. Annual Stockholder's Meeting, Albuquerque, New Mexico, October 26-27, 2000. Presenter, "Integrated Marketing Communications: Doc Ogden Visits Compaq Computer", Compaq Computer, Houston, Texas, October 2-3, 2000. Presenter, "The 4-1-4 Academic Calendar Revisited" (with D. T. Ogden and C. Latshaw), Academy of Business Education (ABE) First Annual Meeting, Bermuda, September 22-23, 2000. Keynote Speaker, "Doc's Rx for Marketing Success", Market Advantage 1999, Sponsored by HarteHanks Data Technologies, The Disney World Coronado Springs Resort, Lake Buena Vista, FL, May 20, 1999. Presenter, "Value and Price Sensitivity Measurements for Custom Calling Features" (With D. Ogden), The Twenty-Eighth Annual Meeting-Western Decision Sciences Institute (WDSI), Puerto Vallarta, Mexico, Apr. 6-10, 1999. Featured Trainer, "Bank Marketing", Marketing Training, Elverson National Bank, Elverson, PA, Sept. 23, and Oct. 7, 1998. Keynote Speaker, "The Export Marketing of Software", SOFTEX2000 Nationwide Conference, Fortaleza, Brazil, Apr. 29, 1998. Presenter, "The Impact of Gender, Occupational Class and Geography on Car Buying Decisions" (with D. Ogden) The International Academy of Business Disciplines (IABD) 1998 Conference, San Francisco, CA., Apr. 2-5, 1998. Presenter, "The Impact of Tuition on Students", (with D. Ogden) The International Academy of Business Disciplines (IABD) 1998 Conference, San Francisco, CA, Apr. 2-5, 1998. Master of Ceremonies, KU SIFE/College of Business Student Leadership and Honors Banquet, Fogelsville, PA, Apr., 1997 Moderator, "Role Modeling in Business", The 1997 Cultural Diversity Workshop, Kutztown University of Pennsylvania, Apr., 1997.

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Presenter, "Utilizing a Marketing Approach to Obtain Management Support for Training"; American Society of Business and Behavioral Sciences, Las Vegas, NV, Feb. 2-6, 1997. Presenter, "The Impact of Gender on Women's Car Buying Experiences: Interviews and an Observational Study", International Management Development Association, Orlando, FL, Nov. 8-11, 1995. Keynote Speaker/Trainer, "Motivation and Communication", 96 WLEV and WEST AM1400 Sales Manager's Training, Allentown, PA, July 21, 1995. Invited Speaker, "Advances in Marketing", Colorado State University Business Day, Fort Collins, CO, Oct. 13-14, 1994. Invited Keynote/Trainer, "Marketing Concepts in a Housing Setting", State University of New York (S.U.N.Y.) System Executive Administrator Conference, Hamilton, NY, Sept. 29-30, 1994. Presenter, "Socioeconomic Differences in Children's Influence on Parental Purchase Behavior" (with J. Willis and J. Venzke), The Twenty-Third Annual Meeting - Western Decision Sciences Institute (WDSI), Maui, HI, Mar. 29-Apr. 2, 1994. Presenter, "Television Advertising's Influence on Children's Purchase Requests: Mother's Perceptions" (with C. Latshaw and D. Ogden), The Twenty-Third Annual Meeting, Western Decision Sciences Institute (WDSI), Maui, HI, Mar. 29-Apr. 2, 1994. Presenter, "Satisfying eeds of International Students on a College Campus: A Study of One University" (with D.T. Ogden and C.A. Latshaw), 7th National Symposium on Hispanic Business and the Economy, The Third National Symposium on Hispanic Business and the Economy, The Third National Academic Congress in Administration, Accounting and Management Information Systems: "Linking the Americas: Research Innovation and Education in the 21st Century", The Autonomous National University of Mexico, Mexico City, Mexico, Sept. 22-24, 1993. Keynote Speaker, "Utilizing Marketing and TQM for Housing Employees", Housing Marketing Conference, State University of New York (S.U.N.Y.), Stony Brook University, Stony Brook, Long Island, NY, Apr. 16, 1993. Guest Lecturer, "What Multinational Employers Seek from ew Graduates", Economics Seminar, University of Buckingham, Buckingham, England, Nov. 25, 1992. Keynote Speaker, "Adapting Marketing Techniques to the Housing Setting", Housing Marketing Strategies Workshop, Pingree Park, Colorado State University, Ft. Collins, CO, Oct. 15-18, 1992. Moderator/Panelist/Guest Lecturer, "Helping Minority Students Prepare for Success at Work in the Business Environment: Perspectives from a Professor and Three Business Persons" (with D. Ogden, B. Quintana, D. Mingilton), 6th Hispanic Symposium on Business and the Economy: Hispanic Issues in a Global Environment, University of Colorado at Boulder, Oct. 8-10, 1992. Presenter, "Business Environment: Marketing Opportunities in Eastern Europe, Poland, Hungary and Czechoslovakia" (with O. Akcay & R. Weston), The 1992 Academy of Business Administration Conference, Las Vegas, NV, Feb.-Mar., 1992. Presenter, "An Argument For and Outline of: A Simple Market Development Cycle Model" (with C. Latshaw), The 1992 Academy of Business Administration Conference, Las Vegas, NV, Feb.-Mar., 1992.

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Presenter/Participant, "A Comparison of Competencies ecessary for Employment of First-time College, Business Major, Undergraduates', 1991 Western Marketing Educator's Association, San Diego, CA, Apr. 11-13, 1991. Corporate Trainer, GKN Management Studies Program, GKN Industrial Services (United Kingdom), training provided through Kutztown University of Pennsylvania (1990-1994). Professor, " YC ational Business Seminar", taught in New York City for Adams State College and Campus/New York, Mar., 1989. Speaker, "Local Advertising", 1988 National Media Workshop, Adams State College, Alamosa, CO, June 24-25, 1988. Professor, "The Business of Theatre", taught in New York City for Adams State College and Campus/New York, June, 1988. Presenter, "The Development of Student Characteristic Dimensions for Improved Job Acquisition", The National Academic Advising Association, Rocky Mountain Region Conference, Denver, CO, Apr. 28 & 29, 1988. Speaker, "Sources of Tourist Funding", Colorado 1988 Tourism Conference, Colorado Tourism Board, Denver, CO, Apr. 21, 1988. Keynote Speaker, "Success Is A Four-Letter Word", Salida (Colorado) Business Association Annual Conference, Monarch Ski Resort, Garfield, CO, Feb. 24, 1988. Presenter/Participant, "Career Counseling: Three Approaches", The National Academic Advising Association 11th National Conference on Academic Advising, Chicago, IL, Oct. 11-14, 1987. Presenter, "Utilizing Business Strategies to Effectively Guide Change in Higher Education",29th Mountain/Plains Management Conference, Cedar City, UT, Oct. 8-9, 1987. Speaker, "Development of Your Hometown Through Tourism", Creede Business Association, Creede, CO, Sept. 3, 1987. Speaker, "Utilization of SB23 As a Catalyst for Change" (With State Senators DeNeir and Pastore), Durango Business Workshop, Durango, CO, Aug. 20, 1987. Speaker, "Selling Your Hometown: Increasing Economic Development", Salida Business Association Workshop, Salida, CO, Aug. 17, 1987. Speaker, "Winning the Service War: Sales Through Customer Satisfaction", San Luis Valley Business Community Seminar, Alamosa, CO, Apr. 21, 1987. Speaker, "Winning the Marketing War: Know Your Target Market", San Luis Valley Business Community Seminar, Alamosa, CO, Mar. 31, 1987. Professor, "Advanced Fashion Merchandising", Taught in New York City for Adams State College and Campus/New York, Mar., 1987.

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Presenter, "Managing Change in Education Through Lessons from Business", NASPA Region IV-West Conference, Denver, CO, Nov. 7-9, 1986. Speaker, "Judgment Analysis for Marketing Research", Pueblo Advertising and Marketing Association (PAMA) Meeting, Pueblo, CO, Aug. 5, 1986. Presenter, "The Use of Product Differentiation in Higher Education: A Comparative Study of Two Institutions", 1985 Academy of Marketing Science Annual Conference, Miami Beach, FL, May 22-25, 1985. Session Chair, "Student Skills and Values", 1985 Western Marketing Educators' Conference, Reno, NV, Apr. 18-20, 1985. Panel Chairman, "The Hiring of ew Graduates: Perspectives from Business, Education, and the ew Hire", NASPA Region IV-West Conference, Afton, OK, Nov., 1984. Speaker, "Selling Yourself", 1984 Phi Beta Lambda Leadership Conference, Lake Dillon, CO, Nov. 2-3, 1984. Panelist, "The Importance of the Older Worker in American Industry", 26th Annual Mountain-Plains Management Conference, Durango, CO, Oct. 4-6, 1984. Moderator, Job Search Panel, Distinguished Executive Program, Adams State College, Alamosa, CO (1984). Master of Ceremonies, Distinguished Executive Program, Adams State College, Alamosa, CO (1984). Instructor, Job Search Strategies, Adams State College Enrichment Class, Alamosa, CO (1983 and 1984). Presenter, "The Marketing of the Business Student", 1984 Western Marketing Educators' Association Conference, Palm Springs, CA, Apr., 1984. Speaker, "Marketing for Cities and Communities", Del Norte Chamber of Commerce Seminar, Del Norte, CO, Mar., 1984. Professor, "Marketing for on-Profit Entities", Adams State College Extension Class, Alamosa, CO (1984). Speaker, "Marketing to the Elderly", Rotary Club Meeting, Alamosa, CO (1983). Presentation, "Interviewing Skills", University of Northern Colorado Seminar on Job Acquisition Skills, Greeley, CO (1983). Speaker, "Job Prospecting", UNC Seminar on Job Acquisition, Greeley, CO (1983). Presenter, "Resume Writing", UNC Seminar on Job Acquisition, Greeley, CO (1983)

Presenter, "Resume Writing and Cover Letter Preparation", UNC Cornerstone Workshop Center of Human Enrichment, University of Northern Colorado, Greeley, CO (1983).

Presenter, "Resumes and Cover Letters", UNC Audiology Class Greeley, CO (1983).

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Presenter, "How to Really Get That Job", UNC Audiology Class, Greeley, CO (1983). Speaker, "Interviewing Skills for the Marketing Student", UNC Marketing Problems Class, Greeley, CO (1983). Speaker, "Developing Skills to Sell Yourself", UNC Principles of Marketing Class, Greeley, CO (1983). Speaker, "What the I TERVIEWER eeds to Know", UNC Junior Honor Society Professional Meeting, Greeley, CO (1983). Interviewee/Presenter, "Interviewing Skills: Some Do's and Don'ts", UNC Education for the HearingImpaired Seminar, Greeley, CO (1982). Speaker, "Are There Jobs for Biologists", UNC Biology Seminar, Greeley, CO (1982). Speaker, "What Can YOU Do For Me", UNC Student Teaching Seminar, Greeley, CO (1982). Presenter, "Job Acquisition", UNC Business Communications Class, Greeley, CO (1982). Trainer, Resident Assistant Training Class, Office of Housing and Residence Education, Colorado State University, Fort Collins, CO (1980-81). Speaker, "Why Graduate School?", Eastern Michigan University Senior Level Personal Finance Class, Ypsilanti, MI (1980). Speaker, "Giving Explanatory Speeches: An Explanation on Explaining", 9th Grade Speech Class, Walt Clark Junior High School, Loveland; CO (1980). Speaker, "Why Graduate School?", Eastern Michigan University Senior Level Personal Finance Class, Ypsilanti, MI (1979). Keynote Address, "The Benefits of Brotherhood", Zeta Kappa Chapter of Alpha Kappa Psi, Professional Business Fraternity Dinner Dance, Detroit, MI (1978). Speaker, "A Reflection", Zeta Kappa Chapter of Alpha Kappa Psi Demit Dinner, Ann Arbor, MI (1978). Toastmaster/Master of Ceremonies, The College of Business, Eastern Michigan University's College of Business Homecoming Banquet and Ball, Ypsilanti, MI (1977).

Papers and Publications

"Color and Its Impact on Consumer Choice" (with O. Akcay and P. Sable), Retail Education Today, V. 30, No, 3, February 2010. Author (with S. Rarick), The Entrepreneur's Guide to Advertising, (ISBN: 978-0-313-36582-9; ebook 978-0-313-36583-6), Santa Barbara, CA: ABC-Clio, 2010.

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Author (with D.T. Ogden), Marketing Basics: Cutting Through the Clutter, (ISBN: 978-0-75756550-2), Dubuque, IA: Kendall Hunt Publishing Company, 2010. Author (with D.T. Ogden), "Teaching an Online Retailing Course ­ Just Do It!" Strategic Retail Challenges and Opportunities in Uncertain Times: The Ninth Triennial AMS/ACRA Retailing Conference (Proceedings), New Orleans, LA., September 30 ­ October 3, 2009. "Corporate-Owned stores versus Franchising for Comfort Cloud Shoes" (with D.T. Ogden), in Concepts and Cases in Retail and Merchandise Management, 2nd Edition (Rabolt and Miller), case number 7, page number s 48-49, and 430, New York: Fairchild Books, 2009. "A Historical Look at the Effects of Enterprise Solutions on Profitability and Internationalization" (with D. Nay and D.T. Ogden), Review of Business Research, Vol. 8, No. 4, 2008. "Cabella's: A Case Study in Destination Retailing" (with D.T. Ogden), Journal of the Academy of Business Education, Volume 9, Proceedings 2008. "Take Me out to the Ballgame: How does a minor league retailer approach their marketing? A Review and Call to Action", (with D.T. Ogden), Proceedings from the American Collegiate Retail Association (ACRA) Spring Winter 2008 Conference, New York, New York, January 1214, 2008. Lead Author (with E. Crescitelli), Comunicacao Integrada de Marketing, Conceitos, tecnicas e praticas, 2a edicao, (ISB : 978-85-7605-140-4), Sao Paulo: Brazil: Pearson/Prentice Hall/Pearson Education do Brasil, 2008. "Enterprise Solutions Decisions: Suggestions for Research" (with D. Nay and D.T. Ogden), The Review of Business Research, Vol. VIII, No. 4, 2007. "Enterprise Solutions Decisions: Suggestions for Research" (with D. Nay and D.T. Ogden), Proceedings, IABE 2007 Annual Conference, Vol. III, No. 1, Las Vegas, Nevada, October 14-17, 2007. "The Impact of Gasoline Prices on Convenience Store Consumer Spending Habits", (with C. Kingery and D.T. Ogden), Proceedings from the American Collegiate Retail Association (ACRA) Spring 2007 Conference, April 12-15, 2007, Chicago, Illinois. "Designing and Implementing a Student Retail Competition", (with D.T. Ogden), Proceedings from the American Collegiate Retail Association (ACRA) Winter 2007 Conference, January 16, 2007, New York, New York. "Creating an Understanding of Culture-Specific Retailer Merchandise Offerings: Suggestions for Retail Research", (with O. Akcay), Retail Education Today, V.27, No.2, December 2006.

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"Using Community Partners to Facilitate Learning", (with D.T. Ogden), 2006 Fall Proceedings, APUBEF (Association of Pennsylvania University Business and Economics Faculty), 29th Annual Meeting, State College, PA, October 5-6, 2006. "A Comparison of Response Rates for E-Mail and Postal Mail Research: Survey Response Rates to Issue Saliency" (with D.T. Ogden, A. Peters and P. Sable), Proceedings for the Academy of Business Education and Financial Education Association 2006 Conference, April 6-7, 2006, San Antonio, Texas. "A Look at the Impact of Music Tempo and Style on Increases in Consumer Spending: Suggestions for Research" (with D.T. Ogden and C. Latshaw), Retail Research: Beyond Expectations, 2006 ACRA (American Collegiate Retailing Association) Proceedings, January 15, 2006. Co-Author (with D.T. Ogden and J. Radogna), "Enterprise Rent-a-Car The Apprentice Collegiate Challenge-2006" case study. This is the case used for a collegiate retailing competition sponsored by Enterprise Rent-a-Car. Case was written in July, 2005 for the April 2006 competition. Author (with D. Ogden), Integrated Retail Management, Indian Adaptation, (ISBN: 81-7722511-1), biztantra (an imprint of dreamtech press), 2005. Author (with D.T. Ogden), Marketing Challenges and Opportunities in China, 2005 Proceedings of the Association of Pennsylvania University Business and Economics Faculties (APUBEF), October 2005. Author (with D.T. Ogden), Retailing: Integrated Retail Management 1e, (ISBN: 0-618-223452), Houghton Mifflin Publishing, 2005. Author (with D.T. Ogden), Instructor's Resource Manual With Test Bank for Retailing: Integrated Retail Management, (ISBN: 0-618-22346-0) Houghton Mifflin Publishing, 2005. Author (with D.T. Ogden), Video Guide (ISBN: 0-618-22349-5) for Retailing: Integrated Retail Management. Houghton Mifflin Publishing, 2005. Author (with D.T. Ogden), "HM eStudy", student CD to accompany Retailing: Integrated Retail Management 1e (ISBN: 0-618-22348-7) Houghton Mifflin Publishing, 2005. "Exploring the Impact of Culture and Acculturation on Consumer Purchase Decisions: Toward a Microcultural Perspective" (with D.T. Ogden and H. Schau), the Academy of Marketing Science Review, volume 2004, no. 03, 2004 (available: http://www.amsreview.org/articles/ogden03-2004.pdf). "Investigating the Link between Subculture, Acculturation, and Moral Philosophies" (with D.T. Ogden and D. Nay), the 2004 Academy of Marketing Science Cultural Perspectives in Marketing Conference Proceedings, Puebla, Mexico, 2004. 25

"Locating an Outfitters-type Business along the Schuylkill River Heritage Area", (With R. Hibbs and D.T. Ogden), APUBEF (Association of Pennsylvania University Business and Economics Faculties) 2004 Proceedings, October 2004. "An Examination of the Utilization of Hispanic Spokespeople in Retail Advertising" (with D.T. Ogden), Retail Research: A Contemporary View, June 2004, ACRA (American Collegiate Retail Association) Proceedings. Chapter Author (with D.T. Ogden), Chapter Two, Retailing Consumer Behavior in The Power of Point-of-Purchase Advertising: Marketing At Retail (R. Liljenwall, editor), Point-of-Purchase Advertising International, Washington D.C., 2004. "Reflection on Japan's Faltering Economic Problems: A Marketing Management Perspective" (with J.D. Williams and D.T. Ogden), The Journal of Global Competitiveness, Vol. 12 (1), 2004. Contributing Author, "Perrier", in The Advertising Age Encyclopedia of Advertising, V.3 P-Z, J. McDonough and the Museum of Broadcast Communications and K. Egolf, Advertising Age, Editors. New York-London: Fitzroy Dearborn Division of Taylor & Francis Group, 2003. Contributing Author, "Grey Advertising Agency, Inc. (Grey Advertising; Grey Worldwide)", in The Advertising Age Encyclopedia of Advertising, V.2 F-O. J. McDonough and the Museum of Broadcast Communications and K. Egolf and Advertising Age, Editors. New York/London: Fitzroy Dearborn Division of Taylor & Francis Group, 2003. "A Managerial Perspective of Integrated Marketing Communication (IMC) Planning" (with J. Maskulka and D.T. Ogden) The Proceedings of The Annual Conference of the American Academy of Advertising, Broomfield, Colorado, March 27-30, 2003. Contributing Author, "Retailing and Consumer Behavior", Article 37, in Powerweb and Annual Editions: Understanding Business, by Fred H. Maidment, McGraw Hill/Dushkin (ISBN: 0-07249110-3), 2003. Comunicacao Integrada De Marketing, modelo pratico para um plano criativo e inovador. Integrated Marketing Communication Text - Portuguese translation, Sao Paulo, Brazil: Prentice Hall, 2002. Pearson Education Companion Website, Ogden: Comunicacao Integrada de Marketing, http://wps.prenhall.com/br_ogden_comunmarke_1/0,3052,73538-main,00.html. "Environmental Tension on the Awareness and Retention of Alternative Advertising" (with D.T. Ogden, R. Gowell and E. Hogan), Proceedings of the Twenty Fifth Annual Meeting of the Association of Pennsylvania University Business and Economics Faculty (APUBEF), 2002. Author (with D.T. Ogden), RetailingWebCT Course, On-Line Course Accompaniment to Retailing, Fourth Edition by Dunne, Lusch and Griffith. The Dryden Press, Harcourt, Inc. 2002. Contributing Author, "Advice from an Advertising and Promotion Management Professor", in Prentice Hall's Student Success SuperSite, Advertising and Promotion, Prentice Hall, a division 26

of Pearson Education, plc., Upper Saddle River, NJ 07458, http://www.prenhall.com/success/MajorExp/adprom.html, 2002. Chapter Author, Chapter Two "Retailing and Consumer Behavior", in Marketing's Powerful Weapon: Point-of-Purchase Advertising (Liljenwall and Maskulka, eds.). Point-of-Purchase Advertising International (POPAI), Washington, D.C., 2001. Editorial Board, Marketing's Powerful Weapon: Point-of-Purchase Advertising, (Liljenwall and Maskulka, eds.), Point-of-Purchase Advertising, International (POPAI), Washington, D.C., 2001. Editorial Author, "The Point-of-Purchase Future? Etailing!", in Marketing's Powerful Weapon: Point-of-Purchase Advertising (Liljenwall and Maskulka, eds.). Point-of-Purchase Advertising International (POPAI), Washington, D.C., 2001. "A Value-Expressive Model of Country-of-Origin" (with L. Mack) Proceedings of the American Society of Business and Behavioral Sciences, V.8, No. 2, Las Vegas, Nevada (2001). Author (with A. Sraiheen, M. Sherman and D.T. Ogden, "An Argument for Integrating the Internet into an Integrated Marketing Communication Plan", the Journal of e-Business and Information Technology, Pace University (New York) and the American Institute of Management and Information Technology (Delaware). Vol. 2, No. 1, Fall 2001. "The Out-of-Home Media Mix Planning Framework: Are Brand Managers and Media Planners Consumer Lifestyle Compliant?" (with J. Maskulka and D.T. Ogden), American Marketing Association (AMA) Summer Educators' Conference Proceedings, Enhancing Knowledge Development in Marketing, Chicago, August 5-8, 2000.

"Value and Price Sensitivity Measurements for Custom Calling Features" (with D. Ogden and C. Latshaw) Proceedings: Twenty-Eighth Annual Meeting-Western Decision Sciences Institute (WDSI), Puerto Vallarta, Mexico, Apr. 6-10, 1999. Author, Developing a Creative and Innovative Integrated Marketing Communications Plan, 1/e, (ISBN: 0-13-77833-7), 1998, Upper Saddle River, NJ: Prentice Hall Business Publishing, "Insurance or Signals? Students' Perception of Pre-Final Tests: An Experimental Analysis" (with A. Sraiheen and R. Mudambi), Proceedings of the 1998 Western Marketing Educators' Association Conference. Nominated for best conference paper. San Diego, CA Apr. 16-18, 1998. "The Impact of Gender, Occupational Class and Geography on Car Buying Decisions", (with D. Ogden and J. Hamrick), The 1998 Business Research Yearbook (International Academy of Business Disciplines), Apr., 1998. "Tuition Impact on Students", (with D. Ogden and R. Hibbs), The 1998 Business Research Yearbook (International Academy of Business Disciplines), Apr., 1998. "Using Trade-off Analysis to Determine Value-Price Sensitivity of Custom Calling Features", American Business Review, Jan., 1998.

27

"Utilizing a Marketing Approach to Obtain Management Support for Training" (with C. Keene, and D. T. Ogden), Proceedings of the Fourth Annual Meeting, (Volume 1), American Society of Business and Behavioral Sciences, Feb., 1997. Author, The Best Test Preparation for the CLEP Principles of Marketing (with J. E. Finch and D. T. Ogden), (ISBN: 0-87891-904-X) (1996), Piscataway, NJ: Research and Education Association. "The Impact of Gender on Women's Car Buying Experiences: Interviews and an Observational Study" (with D. T. Ogden), Proceedings - The Structure and Process of Globalization in Business and Education, International Management Development Association (IMDA), Orlando, FL, Nov. 8-11, 1995. "Television Advertising's Influence on Children's Purchase Requests: Mother's Perceptions" (with C. Latshaw and D. Ogden), Proceedings: Twenty-Third Annual Meeting - Western Decision Sciences Institute (WDSI), Maui, HI, Mar. 29-Apr. 2, 1994. "Socioeconomic Differences in Children's Influence on Parental Purchase Behavior" (with J.Willis and J. Venzke), Proceedings: Twenty-Third Annual Meeting - Western Decision Sciences Institute (WDSI), Maui, HI, Mar. 29-Apr. 2, 1994. Contributing Author, Great Ideas for Teaching Marketing, 2nd edition, by Hair, McDaniel and Lamb, Southwestern Publishing (1994). Author, The Essentials of Advertising, (ISBN: 0-87891-906-6), 1992, Revised ed., 1994. Piscataway, NJ: Research and Education Association. "Satisfying eeds of International Students on a College Campus: A Study of One University" (with D.T. Ogden and C.A. Latshaw), The Third National Academic Congress in Administration, Accounting, and Management Information Systems, Proceedings, Linking the Americas" Research, Innovation and Education In the 21st Century, Mexico City, Mexico, Sept. 22-24, 1993. "Regional Differences in Children's Influence on Parental Purchase Behavior" (with D.T. Ogden), Business Journal, Vol. 9, No. 2, Fall, 1993. "Anglo Versus Hispanic Children's Influence on Parental Purchase of Cereal" (with D. T. Ogden), The Journal of Food Products Marketing, Vol. 1, Issue 3, 1993. "Helping Minority Students Prepare for Success at Work in the Business Environment: Perspectives from a Professor and Three Business Persons" (with D. Ogden, D. Mingilton and B. Quintana), 6th Hispanic Symposium on Business and the Economy, Proceedings, Hispanic Issues in a Global Environment, Boulder, CO, Oct. 8, 9 & 10, 1992. "Perceptions of the Community on the Pricing of Community Mental Health Services" (with Denise Ogden), Health Marketing Quarterly, Vol. 9, No. 3/4, Spring/Summer, 1992. "An Argument for and Outline of: A Simple Market Development Cycle Model" (with C. Latshaw), Proceedings of the 1992 Academy of Business Administration Conference, Las Vegas, NV, Feb.-Mar., 1992. "Business Environment: Marketing Problems and Opportunities in Eastern Europe, Poland, Hungary and Czechoslovakia" (with 0. Akcay and R. Weston), Proceedings of the 1992 Academy of Business Administration Conference, Las Vegas, NV, Feb.-Mar., 1992.

28

Editor, The Essentials of Marketing, Piscataway, NJ: Research and Education Association (1992). Author, Contributing Editor, Principles of Business, New York: McGraw-Hill, Inc. (ISBN: 047491-5), 1989, (out of print). "Emphasizing the Point of Research Quality: The Statistical Effect of Smarties and Dum-Dums on Students' Test-Taking Patterns", in Great Ideas for Teaching Marketing, (Dave Shaut, Ed), Cincinnati, OH: Southwestern Publishing Company (1991). "A Comparison of Competencies ecessary for Employment of First Time College, Business Major, Undergraduates" (with Weston and Akcay), in Challenges of A New Decade in Marketing Education, the proceedings from the 15th Annual Western Marketing Educators' Conference, San Diego, CA, Apr., 1991. "Awareness and Usage of Marketing Techniques Based Upon Hospital Size", Journal of Hospital Marketing, Volume 2, No. 2, Spring/Summer, 1988. "The Development of Student Characteristic Dimensions for Improved Job Acquisition", NACADA Region 10 Conference, Denver, CO, Apr., 28, 1988. "Anglo Versus Hispanic Children's Influence on Parental Purchasing Behavior", AMA Culture and Subculture Conference Proceedings, DePaul University, Chicago, IL, Dec. 7, 1986. The Development and Analysis of Employment Dimensions Predicted upon Egon Brunswik's Lens Model, published Doctor of Philosophy Dissertation, University of Northern Colorado, Greeley, CO, Aug., 1986, and University Microfilms, Ann Arbor, MI, 1986. "Alcohol Consumption: A Comparison of 1978 and 1982 Data at One University", (with B. Kinnick et al) Journal of Alcohol and Drug Education, Volume 31, No. 1, Fall, 1985. "The Use of Product Differentiation in Higher Education: A Comparative Study of Two Institutions", Developments in Marketing Science, Volume VIII, May, 1985. Research Associate, "Packaging and Product Usage Behavior of Elderly Consumers: A Study of Using Survey and Observational Designs", (Belizzi et al), Southwestern Marketing Educators' Conference Proceedings, Mar., 1983. Masters Degree thesis, Observational Studies for Marketing Research: Theory and a Case Study, Colorado State University, Fort Collins, CO, Fall, 1980.

Selected Contract and Consulting Papers and Publications

Corporate Marketing Plan (with D.T. Ogden), Z-Coil, Inc., Albuquerque, NM, September 2005. Lead Investigator (with D.T. Ogden and R. Hibbs), "Schuylkill River ational and State Heritage Area, Outdoor Recreation Business Study" grant. June 15, 2004. "The Hispanic Consumer in the United States, and the Do-it-yourself (DIY) Paint Segment" (with D.T. Ogden), for The Paint Consumer Research Panel, April 8, 2002. 29

Eight O'Clock Coffee and Greene and Company, Brand Review, Eight O'Clock Coffee Brand, Aug., 1999. Kutztown University of Pennsylvania, 4-1-4 Calendar and Winterim Session. Prepared for Dr. Linda Goldberg, Academic Vice President and Provost (1998-99). Kutztown University of Pennsylvania, Distance Learning/Education Wants and Needs Analysis, 19971998. Prepared for Dr. Linda Goldberg, Academic Vice President and Provost (1998). Z-Tech, Inc., Mr. Andres A. Gallegos, Executive Vice President, Albuquerque, New Mexico, Marketing Plan for the Caribbean Introduction of the Z-Tech Recoil, July, 1996. San Luis Valley Economic Development Council, Inc., Mr. Randy Russell, Alamosa, CO, Comprehensive Tourism Marketing and Funding Analysis for Southern Colorado's San Luis Valley (in conjunction with Resort Resources Consulting, Snowmass, Co.), Jan., 1990. American Water Development, Inc., Denver, CO, Mr. Dale Schaffer, President, Economic Impact of the Baca Water Project on the San Luis Valley, Dec., 1989. Product Need Assessment for the San Luis Valley Comprehensive Community Mental Health Center. Dr. David Dennedy-Frank, Alamosa, CO, Sept. 18, 1989. The 403 Mul Observational Seat Belt Survey Evaluation of Data Generated in Alamosa, Boulder and Lakewood, Colorado, prepared for the U.S. Department of Transportation and the State of Colorado, (with Dr. Rafael R. Weston and Professor Julie Campbell), Apr. 15, 1989. SLV-UAA Enterprise Zone, Mr. Brad Jones, Saguache, Colorado, San Luis Valley-Upper Arkansas Area Marketing Plan: 1988-89, (in conjunction with Broyles, Allebaugh and Davis, Inc., Advertising, Englewood, CO), Sept., 1988. Jeffrey Tidswell, O.D. Alamosa, CO, Market Analysis, in conjunction with the State of Colorado Small Business Development Center, Adams State College, June 27, 1988. Colorado State University Cooperative Extension, Fort Collins, CO, The Feasibility for the Establishment of a Potato Processing Facility in Southern Colorado's San Luis Valley (1987). San Luis Valley Economic Development Council, Inc., Alamosa, CO, Market Analysis for a South Central Colorado Arts, Crafts and/or Cultural Center, Mar. 20, 1987. Centennial Merit Drug, Monte Vista, CO, Customer Survey (1987). Bank of Monte Vista, Monte Vista, CO, Customer Survey, Nov., 1985-Jan., 1986. First National Bank of Salida, Salida, CO, with Dr. William Curlott (Research Associate), Marketing Research Study: Dec. 1984 - Jan. 1985, Jan. 31, 1985. First National Bank in Alamosa, Alamosa, CO, Marketing Research Survey June-July, 1984. The following list gives selected organizations for which I have worked or provided training or consulting:

30

· · · · · · · · · · · · · · ·

American Water Development (CO) Chrysler Corporation Colorado Lottery Compaq Computer (TX) Countrywide Financial Dun & Bradstreet (Now D&B) Eight O'Clock Coffee Elverson National Bank (PA) First Bank of Alamosa (CO) First Bank of Colorado First Bank of Salida (CO) Florida Lottery Ford Motor Company General Motors Corporation GKN LTD. (UK)

· · · · · · · · · · · · · · · · ·

Greene & Co. Advertising (PA) Harte-Hanks Data Technologies Haydenfilms.com (PA) Independent Dream Machine (IDM), (PA) JFD Marketing (IL) Malcolm Forbes Meijer Thrifty Acres (MI) Mortgage Lenders Network (MLN) Pearson Publishing ­ Business Division Pennsylvania Lottery Point of Purchase Advertising International (POPAI) (DC) Philip Morris Cos. Rapid Displays, Inc. Softex 2000 (Brazil) TCI Cable The Associates The Colorado Lottery

· · · · · · · · ·

The Honorable Robert Pastore, Senator-D (CO) The Monte Vista National Bank (CO) The San Luis Valley Economic Development Council (CO) Transamerica Wal-Mart Wilson Sporting Goods Words & Pictures (NJ) Z-Tech, Inc. (NM)- Board of Directors Member, Consultant U.S. Marine Corps, MCX Retailing

Post Doctoral Education/Development

Invited participant. Inside/Outside: The Science of Shopping Conference 2009, Envirosell and Cushman & Wakefield, Los Angeles, California, March 9-11, 2009. AACSB Conference on Business Ethics, Boulder, Colorado. July 21-23, 2004.

Orlando Multimedia `98 sponsored by the Society for Applied Learning Technology (SALT), 16th Annual Conference and Exhibition on Interactive Instruction Delivery and Distance Learning Systems, Kissimmee, FL, Feb. 18-20, 1998. Professional Intern, Wilson Sporting Goods, Chicago, Illinois, (Contact: Mr. Jeff Yearous, Marketing Manager), July-Aug., 1996. Professional Intern, 1st Bank of Colorado, Aurora, CO, (Contact: Mr. Dale Mingilton, Executive Vice President), June-July, 1996. Direct Marketing Institute for Professors (fellow), training provided by The Direct Marketing Educational Foundation, Inc. and the Direct Marketing Association of Washington, DC, University of Maryland, University College Conference Center, College Park, MD, Jan. 6-8, 1993. "Evaluator Training Program", the Association of Collegiate Business Schools and Programs (ACBSP), Fourth Annual Conference, Atlantic City, NJ, June 20-23, 1992.

31

"Effective Use of Computers in on-Computer Classes", Central Michigan University Institute for Career and Personal Development, Kansas City, MO, Apr. 19-20, 1991. "Improving the Writing Skills of Adults: Making it Work in the Compressed Format", Central Michigan University Extended Degree Programs, Washington, DC, Sept. 23, 1989. "Teaching in a Compressed Format", Central Michigan University Institute for Career and Personal Development, Columbus, OH, July 22, 1988. National Media Workshop, Adams State College Campus, Alamosa, CO, June 24-25, 1988. "Excellence in the Classroom: Motivating the Adult Learner", Central Michigan University Institute for Career and Personal Development, Kansas City, MO, July 25, 1987. Text Editing-MS Word, Adams State College, Alamosa, CO, Fall, 1987. Computerized AccountingLotus 1-2-3, Adams State College, Alamosa, CO, Fall, 1987. Advertising Age Creative Workshop, New York, NY, Aug. 23-26, 1987.

32

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