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The Armory Show

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Piers 92 & 94

The Armory Show--Contemporary on Pier 94 premieres new works by living artists. The Armory Show--Modern on Pier 92 features a selection of internationally renowned galleries presenting masterworks of the 20th century.

The Armory Show was founded in 1994 by four young New York

dealers as The Gramercy International Art Fair. What started as a hotel-based art fair, the first of its kind, grew into one of the largest and most respected contemporary art fairs in the world. The Armory Show continues its trailblazing presence in the artworld with the 2012 edition: The Armory Show--Contemporary will feature a select group of participating galleries each with a larger presence in a more collector and dealer-friendly newly designed space.

The New York Times (Roberta Smith) March 3, 2011 "The show seems fresher than it has in several years...an unexpected benefit: the vigorous call and response bet ween the Contemporar y section, on Pier 94, and the Modern section created t wo years ago, on Pier 92, for dealers in more historical material."

This year The Armory Show is making sweeping changes to the fair layout, amenities and services.

Architect

For 2012, The Armory Show has engaged the award-winning architectural firm, Bade Stageberg Cox, to re-design the fair floor plan with an eye toward enhancing the art fair experience for exhibiting galleries, collectors and other visitors. In addition to designing the VIP lounges and expanded public and exhibitor lounge areas, café areas and other communal spaces, Bade Stageberg Cox will spatially contextualize The Armory Show's many exciting and innovative onsite programs. Bade Stageberg Cox's projects include Norman and Norah Stone's Napa Valley Art Cave, the renovation of Alexander and Bonin's Chelsea gallery space, and the redesign of New York's National Academy Museum & School. Their work is in perfect keeping with the innovative spirit of The Armory Show.

New Media Lounge

In 2012 our enhanced public programming will feature a new and dedicated Media Lounge. The Media Lounge will incorporate a curated performance series and film screenings that will feature artists' films and videos from galleries participating at the 2012 editions of The Armory Show and VOLTANY. OPEN FORUM, our eclectic and engaging series of conversations and panels featuring top figures in the art world, will also be incorporated into the media lounge and will be organized by Whitney ISP curator and critic Amanda Parmer.

Amanda Parmer is an independent curator and writer living in New York. In 2003 she co-founded RKL Gallery in Williamsburg, Brooklyn. Since that time she has worked with Paula Cooper, Christian Marclay, Lutz Bacher and Regency Arts Press. She was a 2009-10 Curatorial Fellow with the Whitney Museum of American Art's Independent Study Program and this spring organized F is for Fake: the construction of femaleness by the US media, an exhibition and series of events for Cleopatra's in Greenpoint, Brooklyn which later travelled to Cleopatra's Berlin. She has written for Art in America and Art Papers as well as the catalog essay for Polly Apfelbaum at the Kunsthallen Brandts.

Farm to Fair Caterer

This year, we are partnering with Great Performances catering, presenting locally sourced farm to table food. Great Performances features seasonal, local and artisanal ingredients and much of their produce comes from their own organic farm in New York's Hudson Valley, Katchkie Farm.

Liz Neumark of Great Performances notes "The artistic impact of the show extends to every sensory experience, including food. Our role -- as `Great Performances' -- is to deliver an innovative, high-quality and engaging culinary moment. Artisanal products, local sourcing, artistic presentation -- are all ingredients we incorporate into our menus."

Armory Focus: The Nordic Countries Curated by Malmö Konsthall Director, Jacob Fabricius

Armory Focus provides an annual platform for an under recognized yet thriving arts community. The Armory Focus section premiered with Berlin in 2010 followed by Latin America in 2011. In recognition of the region's increasing importance on the global art scene and its vital presence in New York City, Armory Focus: The Nordic Countries will offer a select group of galleries from Denmark, Finland, Iceland, Norway and Sweden the opportunity to showcase their innovative and exciting exhibition programs in New York City.

Jacob Fabricius has curated numerous exhibitions at the Malmö Konsthall since 2005 and was appointed director in 2008. As director, he initiated many innovative public exhibitions such as the hitchhiking exhibition Auto Stop and Polis Polis Potatismos. Before coming to the Malmö Konsthall, he worked as a freelance curator and associated curator at Centre d'Art Santa Monica, Barcelona. Fabricius has organized numerous exhibitions and public projects such as What is a guy from Leicester, a Swedish girl, a family father and a gay couple doing on a deserted island between Denmark and Sweden? (1997), Art Calls (1997), S-tog (1999), Rent-a-Bench (2002), Sandwiched (2003) and KBH Kunsthal (2005-06). Fabricius is also founder of the publishing company Pork Salad Press and the newspaper project Old News. He has published more than 50 books, records and CDs--most recently David Robbins' Concrete Comedy. Fabricius lives in Copenhagen, Denmark and works in Malmö, Sweden.

The 2012 Armory Artist Commission is Theaster Gates

The work of Theaster Gates--a provocative yet poetic re-purposing of historical ephemera--will be used to create the visual identity of the 2012 fair. Couched in historical narratives that directly reference a black political engagement, Gates employs decommissioned and re-purposed materials, such as fire hoses used in the 1963 `hazing' of civil rights protesters in Birmingham, Alabama, to wood sourced from abandoned homes in Chicago's predominantly black South Side. Gates' oeuvre, including his sculptures and wall pieces, all reflect back upon a moment of political imagination, where the `archive' of the past is as important as the contemporary re-telling of it. Every year, The Armory Show commissions an artist to provide images as part of the visual identity for the fair. Previous commissions have included Karen Kilimnik, 2002; Barnaby Furnas, 2003; Lisa Ruyter, 2004; Jockum Nordström, 2005; John Wesley, 2006; Pipilotti Rist, 2007; Mary Heilmann and John Waters, 2008; Ewan Gibbs, 2009; Susan Collis, 2010; and Gabriel Kuri, 2011.

Theaster Gates (b. 1973) has exhibited widely, both nationally and internationally and he is represented by Kavi Gupta in Chicago and Berlin. Solo exhibitions include the forthcoming Museum of Contemporary Art, Chicago (2012); Theaster Gates at the Seattle Art Museum (2011); To Speculate Darkly: Theaster Gates and Dave, the Slave Potter at the Milwaukee Art Museum (2010) and Temple Exercises at the Museum of Contemporary Art, Chicago (2010). Group exhibitions include 40 Under 40, Renwick Gallery at the Smithsonian American Art Museum, Washington D.C. (2012); Feast: Radical Hospitality and Contemporary Art, Smart Museum of Art, Washington D.C. (2012); Grains of Emptiness: Buddhism Inspired Contemporary Art, Rubin Museum of Art, New York (2010) and the Whitney Biennial 2010, Whitney Museum of American Art, New York (2010). Gates is a Loeb Fellow at Harvard University and currently divides his time between Cambridge and Chicago.

Theaster Gates

top: Civil Tapestries 2011 Decommissioned hoses and wood 48 x 123 x 4 inches. Photo: Young Sun Han. Courtesy of Kavi Gupta CHICAGO I BERLIN left: Untitled (Plates) 2011 cement, cardboard, porcelain, wood, debris, 2011 12 x 13 x 12 inches Photo: Young Sun Han. Courtesy of Kavi Gupta CHICAGO I BERLIN right: Theaster Gates in performance with others at Temple Exercises, Museum of Contemporary Art, Chicago 2009

The Armory Show VIP Program

The Armory Show offers an unrivaled VIP calendar featuring an exciting series of exclusive events in New York City that have become requisite in the international art circuit. Each year, over twenty prominent art collectors open their homes for private viewings. VIP programming also includes special tours with collecting institutions and special receptions with embassies and international cultural consuls including the Austrian Cultural Forum, the Belgian Consulate, the British Consul General, the French Embassy, and the Swiss Institute. This year, The Whitney Museum of American Art 2012 Whitney Biennial, the Museum of Modern Art's Cindy Sherman retrospective, the New Museum's signature triennial The Generational and John Chamberlain: Choices at the Guggenheim will all be on view in early March. The Art Show, organized by the Art Dealers Association of America (ADAA) and the third edition of Independent will again join The Armory Show in March.

MoMA Preview & Party for The Armory Show 2012

The opening Preview & Party for The Armory Show 2012 supports the worldrenowned exhibition programming of The Museum of Modern Art and MoMA PS1. The Armory Show Preview & Party is one of MoMA's fastest growing events. It has also become an important fundraiser for the Museum in its three years with tickets sales continuously climbing. Attendees include a wide variety of VIPs, professionals, and enthusiasts of the arts, from entertainment, fashion, and financial industries. Guests of all ages share a desire to support the arts and the mission of The Museum of Modern Art. Past performers include Gang Gang Dance, The Walkmen, and Kate Nash.

MoMA

The Museum of Modern Art

Armory Arts Week

Our annual Armory Arts Week makes New York in March an essential art world destination. Dozens of art institutions throughout New York City organize events for the public under the umbrella of Armory Arts Week (www.armoryartsweek.com). In 2011, 40,000 maps and schedules were distributed at the event sites and tourist information kiosks. Many New York luxury hotels offered special promotional rates for fair visitors. The Armory Show works closely with NYC & Company, New York's official marketing and tourism organization, to ensure citywide involvement in the fair.

Exhibitor Amenities

· Perimeter walls painted white · Lighting · Carpeting · Booth signage · Booth cleaning (first night only) · Optional wireless internet service to exhibitors · Optimal cellular reception and telephone lines are available on request · Free shuttle bus services and ample rooftop parking · Exhibitor, set-up passes and artist passes · Empty crate removal and empty crate storage · One page display in the exhibition catalogue · Listing in the catalogue artist index and gallery index · Listing in online catalogue and iPhone app (including up to 15 images) · Access to our extensive VIP calendar featuring collection visits and museum events · VIP package inclusive of additional VIP cards, Early Access and Vernissage tickets · Inclusion in marketing and promotion of Armory Arts Week, the celebration of New York City's unparalleled artistic community. · Full page color advertisements in over 60+ noteworthy arts centric publications, inclusive of a full page listing advertisement in the New York Times and two full page color advertisement in the Wall Street Journal (including the one-time insertion of our Show Guide to targeted distribution areas the Tuesday before the fair) · Inclusion in fair's social media strategy, which includes Facebook, Twitter and blogging campaigns.

Facts

Dates Professional Preview: Wednesday, March 7, 2012 General Admission: Thursday, March 8 to Sunday March 11, 2012 Location The Armory Show is held annually in New York City, on Piers 92 and 94 on West 55th Street and Twelfth Avenue, and is home to more collectors, artists, galleries, critics and art institutions than any other city in the world. Attendance Over 65,000 visitors in 2011 (up 8% from 2010), including 10,000 Armory VIP members and 4,000 museum guests. According to an independent survey, 56% of our visitors were from outside New York City, and over a third of them came from outside the United States. Times Square Alliance The Times Square Alliance partnered in 2011 with The Armory Show for a new public event in the heart of Times Square during Armory Arts Week. The Times Square Show 2011 showcased four sculptures by artists on view at The Armory Show. The artists and galleries included were David Kennedy Cutler with Derek Eller Gallery, Tom Otterness with Marlborough Gallery, Niki de Saint Phalle with Nohra Haime Gallery and Grimanesa Amorós with Nina Menocal Gallery.

Artist Edition In 2006 The Armory Show began publishing an annual series of editions by its commissioned artists to benefit the Pat Hearn and Colin de Land Cancer Foundation and the Pat Hearn and Colin de Land Acquisition Fund at VIP Program the Museum of Modern Art. For additional information Tours of top collectors homes, private receptions at New and pricing please contact [email protected] York City museums, studio visits with art world luminaries, Very limited amounts of previous years' editions are receptions at embassies and consulates, and dozens of also available. other exclusive events. Museum Groups and Cultural Partners VOLTA NY Members of 600 international museums are invited to The Armory Show's sister fair is the New York edition of attend the fair. Museum guests are offered a private the international show founded in Basel and dedicated to viewing on Saturday morning before the fair opens and solo exhibitions by emerging artists. free entrance at other times. The Armory Show also maintains relationships with young collector groups from Docent Program Organized by the esteemed Erbe Art Projects, Armory VIP institutions such as Museum of Modern Art Junior members and museum groups are offered complimentary Associates, the Guggenheim Young Collectors Council and the Whitney Museum's Council Groups. tours led by art curators, writers and other art professionals.

2011 Armory Arts Week Cultural Partners

Americas Society Asia Society The Bronx Museum of the Arts Brooklyn Museum Children's Museum of the Arts Creative Time Dia Art Foundation The Drawing Center Solomon R. Guggenheim Museum International Center of Photography The Jewish Museum The Metropolitan Museum of Art The Morgan Library & Museum El Museo del Barrio Museum for African Art Museum of Arts and Design The Museum of Modern Art MoMA PS1 New Museum The Noguchi Museum Public Art Fund SculptureCenter The Studio Museum in Harlem Whitney Museum of American Art

The Armory Show

tel +1 212 645 6440 [email protected] thearmoryshow.com www.thearmoryshow.com

Piers 92 & 94

Paul Morris Founding Director, The Armory Show Vice President, MMPI Arts Shows & Events p.morris @ thearmoryshow.com Deborah Harris Managing Director, The Armory Show--Modern d.harris @ thearmoryshow.com Michael Hall Managing Director [email protected] thearmoryshow.com Noah Horowitz Managing Director n.horowitz @ thearmoryshow.com Manuela Paz Director of VIP Relations m.paz @ thearmoryshow.com Lauren Pearson Communications Director [email protected] thearmoryshow.com Michelle Darnell Project Coordinator [email protected] thearmoryshow.com

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