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Good Example of a Persuasive Email Message

Garett Kamau, Gifts Marketing Director Enhancing Productivity Through Telecommuting

Garett, Opens with discussion of a company problem and the telecommuting proposal. Outlines duties that can be completed more efficiently away from the office. Recommends specific changes in meetings in an effort to address resistance to the proposal. Alludes to the benefits of telecommuting. Closes with specific action to be taken next, with reminder of positive outcome. Since the announcement in last week's meeting that we must identify ways to reduce the number of daily commuters, I've considered several possible options. I believe telecommuting could not only reduce my number of commutes but increase my productivity as well. One component of my job is conducting research and compiling marketing reports; e.g., weekly product line sales and inventory reports, competitors' new catalog analyses, and suppliers' new product reports. Preparing these reports efficiently requires a day of uninterrupted time. With my current work schedule and having sales representatives randomly calling for marketing advice throughout each day, I am pressured to get these reports prepared in time for Friday's marketing managers' meeting. Telecommuting on Wednesdays would allow me to concentrate on preparing these reports and coordinating product ordering and marketing strategies without distractions. On Thursday morning, we could discuss the sales reports and marketing plans before Friday's meeting. This plan still allows sales representatives to contact me four days each week. Can we discuss the benefits of my telecommuting during our Monday meeting? By then I should know how soon I could get the equipment and software needed to equip a home office to process information and to communicate with appropriate personnel effectively. Thanks, Kate

Kate La Barge, Buyer, Gift Department Incredible Gifts 9150 Hathon Square Chartlotte, NC 28221-9150 (704) 555-9865, Extension 15 Fax: (704) 555-3100

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Par t 3 · Communication Through Voice, Elec tronic, and Written Messages

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