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Building an Electronic Branch for Your Library! An Online Conference Tuesday, November 16, 2010

Sponsored by TAP Information Services and the School of Library and Information Science, San Jose State University For more information, contact Tom Peters at [email protected] or Lori Bell at [email protected]

10:00 A.M. ­ 10:50 A.M. Central Building the Digital Branch ­ David Lee King

David will present the process his web team used at Topeka & Shawnee County Public Library (KS) to transform their outdated website into a 21st century digital branch. He'll address the differences between a website and a digital branch, and describe the redesign process -- everything from the introductory planning stages of overhauling their website to the process of actually "doing stuff" at the new digital branch.

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11:00 A.M. ­ 11:50 A.M. Central Why Patrons Hate Your Library's Website ­ Laura Solomon

We may love our websites, but chances are good that your patrons...well, not so much. Libraries are often guilty of common website problems that can annoy visitors. From design errors to usability issues, find out what may be driving your patrons crazy and why.

12:00 ­ 12:30 P.M. Central:

Break

12:30 P.M. ­ 1:20 P.M. Central The Reference Service Leaf of the Digital Branch ­ Mary-Carol Lindbloom

Reference service is an integral part of a library's digital branch. This session will explore options for availing real-time reference help to your eusers/members/customers including IM, web-based chat, and SMS text messaging. Collaborative approaches and opportunities for the provision of digital reference will also be discussed.

1:30 ­ 2:20 P.M. Central The Mobile ebranch­ Joe Murphy

Envisioning and constructing the mobile digital library branch. This overview will introduce the possible and potential options for bringing the library ebranch to our mobile patrons. Content and services have been mobilized, so too can be spaces, communities, and librarians themselves. The mobile and electronic spheres are converging, learn how libraries can excel at this juncture.

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2:30 ­ 3:00 P.M. Central: 3:00 ­ 3:50 P.M. Central

Break

Building a Digital Branch in a Virtual World ­ Sonja Plummer-Morgan

Thinking of a library branch in a virtual world? Sonja Plummer-Morgan will share her experience of starting a library branch for her public library in the virtual world of Second Life. She will discuss services, materials, and patron interaction in her virtual library branch.

4:00 ­ 4:50 P.M. Central Library Programs for Patrons on the Web and in Virtual Worlds ­ Tom Peters and Lori Bell

A traditional and popular role for libraries are programs ­ book discussions, special speakers, how-to programs, technology and more. Peters will talk about the collaborative OPAL (http://www.opal-online.org), Online Programs for All Libraries. OPAL is a multilibrary collaborative offering programs of all kinds for patrons on the Internet, even from the Library of Congress. Lori Bell will discuss library programming and its exciting possibilities in the virtual world of Second Life where librarians have hosted book discussions, speakers, interactive collections, educational seminars and more.

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Speaker Biographies

David Lee King is the Digital Branch & Services Manager at the Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. David was named a Library Journal Mover and Shaker for 2008, and recently published his first book, Designing the Digital Experience. David writes the Internet Spotlight column in Public Libraries Magazine with Michael Porter, and maintains a blog at http://www.davidleeking.com. Laura Solomon, MCIW, is the Library Services Manager for the Ohio Public Library Information Network and the former Web Applications Supervisor for the Cleveland Public Library. She has been doing web development and design for over ten years, in both public libraries and as an independent consultant. She also authored a statewide web site usability study in 2004 that evaluated the site of every public library in Ohio. She specializes in developing with Drupal, as well as in web code and accessibility standards. She was named a Library Journal Mover & Shaker in 2010. As a former children's librarian, she enjoys bringing the "fun of technology" to audiences and in giving libraries the tools they need to better serve the virtual customer. Mary-Carol Lindbloom, executive director of the South Central Regional Library Council, holds an M.L.S. from Syracuse University. She served on the planning team for My Info Quest SMS text reference service, chairs its marketing committee, and has been involved with four collaborative virtual reference programs. She was project director for the world's first academic library virtual reference initiative, Ready for Reference. She has worked in academic, public, hospital, consortial, and museum library settings and serves on three school library system advisory councils. Joe Murphy is a leading innovator and trend spotter at the forefront of designing strategies for meeting the changing technological landscape. Joe works as a Science librarian in the Yale University Libraries, received the Library Journal `Movers & Shakers' award in 2009, & earned a MLISc from the University of Hawaii in 2006. He presents and writes regularly about technology and service trends as well as best practices for exploring and implementing emerging and mobile technologies. Joe is also the author of the influential Twitter account libraryfuture, and the website http://joemurphylibraryfuture.com/, known for setting technology trends within the library and publishing communities. Joe consults with libraries,

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consortia, and vendors on emerging and future trends impacting libraries and techniques for meeting these changes with success. Sonja Plummer-Morgan earned a Bachelor's Degree in Library and Information Technology and an MLIS at the University of South Carolina. Both degrees were a combination of online and in-person curricula. Sonja currently serves as president of the Maine Library Association and President for the Association for Rural & Small Libraries. Sonja is a public library director for a public library in northern Maine and has a passion for Web 2.0 and 3.0 emerging technologies. Tom Peters is the CEO of TAP Information Services (www.tapinformation.com), a small company he founded in 2003 to help libraries and other organizations innovate. Tom has worked previously at the Committee on Institutional Cooperation (CIC, the academic consortium of the Big Ten universities and the University of Chicago), Western Illinois University in Macomb, Northern Illinois University in DeKalb, Minnesota State University at Mankato, and the University of Missouri at Kansas City. Tom did his undergraduate work at Grinnell College, where he majored in English and philosophy. He earned his library science degree at the University of Iowa. His second master's degree (in English) was completed at the University of Missouri at Kansas City. His library experience includes reference service, library instruction, collection management, and administration. His current interests include downloadable digital audio book services, mobile libraries, portable eReading, library services in virtual worlds, and online events using web conferencing software. Maxito Ricardo is his avatar in Second Life. Lori Bell is a lecturer at the School of Library and Information Science at San Jose State University. She formally worked as Director of Innovation at the Alliance Library System. Bell has a variety of library experience in different settings and has done extensive work with libraries in the virtual world of Second Life.

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