Read Microsoft Word - Preview Release_23June.doc text version

Tarun Tahiliani Bridal Couture Exposition 2010

July 22-25, 2010 ­ DLF Emporio

`The Procession'

MEDIA RELEASE

New Delhi, June 23, 2010: The Tarun Tahiliani Bridal Exposition is the annual event that introduces important bridal trends for the season. Just like an opulent Indian wedding that is resplendent with heritage yet with a twist of modernity, glamour, exquisiteness and magnificence, Tarun's designs are timeless and unique. The Couture Collection made exclusively for the Exposition has been shot in the most stunning sets designed by Tarun Tahiliani himself! Adding to the extravagance is the exquisite collection of Forevermark jewels designed especially for the Exposition & the super luxurious Bentley! CONCEPT The Tarun Tahiliani Bridal Couture Exposition is a pioneering concept by Tarun Tahiliani to bring together couture and Indian weddings and create an opulent and luxurious experience. The Tarun Tahiliani Bridal Couture Exposition is a novel and larger-than-life experiential extravaganza that promises a new benchmark in luxury. This year, the theme for the Bridal Couture Exposition is `The Procession', wherein a staggering procession, clothes, jewels, and accessories will be arranged with live performers on interactive models, fibre glass animals in traditional livery and luxury cars. Since the theme revolves around the procession, which is celebratory, only a jewel automobile would fit in perfectly. The iconic luxury brand- Bentley for the Bridal Couture Exposition. Think of fine burl, kid leather and hand finishes, with a heritage and user list that included Gayatri Devi and Queen Elizabeth the II. So it is befitting that this automobile of distinction is a part of the Bridal Couture Exposition which will be a consortium of the finest and most luxurious brands catering to the finer nuances of the Indian Wedding. The Tarun Tahiliani Bridal Couture Exposition will be a fascinating and inspiring journey featuring exceptional jewels and luxury objects with a display that illustrates the progression of design styles, techniques and motifs. It will be a perfect place for brides to chance upon that stone which will seal their wedding vows or a neckpiece which will pass down generations as a precious heirloom. Especially for this celebration Forevermark has designed jewels keeping in mind the grandeur and magnificence of this exposition. Forevermark is part of the De Beers family of companies, the world's foremost diamond experts for over 120 years. Celebrities that have worn Forevermark diamonds on the Red Carpet include Nicole Kidman, Yasmin Le Bon, Michelle Yeoh, Uma Thurman and Julianne Moore. Supermodels Natalia Vodionova and Helena Christensen have also graced glamorous events wearing Forevermark diamonds. Continuing the SWAROVSKI ELEMENTS tradition and philosophy of partnering with the very best creative talents, the Tarun Tahiliani Couture Exposition has unveiled a new chapter in creating truly spectacular sparkling weddings today! "We are delighted that our longstanding association with Tarun Tahiliani has redefined luxurious weddings and has raised Indian bridal fashion to the level of artistry. The exhibits at his forthcoming Bridal Expo this

year promises to raise the bar further, with sparkling avant garde pieces Made with SWAROVSKI ELEMENTS in its luxurious best ­ From Bridal finery in garments to fashion accessories and décor, every aspect of the wedding will be panoramically realized by the designer," said Mr. Sanjay Sharma, Director, SWAROVSKI ELEMENTS, SWAROVSKI ELEMENTS India Pvt. Ltd said Tarun Tahiliani believes that certain energies are irrepressible and the Indian zest for color, drape and luxury manifests itself beautifully in fine couture collections. This exposition will epitomize a unique heritage, styled in a modern way. The highlight and mainstay of the exposition is the showcase of intricate Indian bridal couture in the setting it was designed to be worn in. The wedding infrastructure company Ferns N Petals is partnering with Tarun Tahiliani to make a set that is exquisite and will be an inspiration for luxury weddings. Also Integrated into this beautiful Exposition will be spectacular jewellery from Mirari, Rose and Khanna Jewellers , a line of amazing Jadao jewellery from Gem Paradise of Jaipur, amazing art from Vadhera Art Gallery and other leading galleries, watches from the iconic brand Harry Winston, flowers from FNPTahiliani; the most luxurious brands from every field that play a role in any couture wedding! The Tarun Tahiliani Bridal Couture Exposition is the first-of-its-kind bridal couture event in India is set to take place at The DLF Emporio; India's finest luxury destination and the winner of the "Most Admired Shopping Centre of the year" two times in a row, offers 75 International brands and over 111 Indian designers to shop from! DLF Emporio is delighted to be a part of this Exposition and support this luxurious event. Located on Nelson Mandela marg in Delhi, the mall offers a unique variety from fine Jewellery and Watches, the largest collection of International Menswear, Women's Designer Fashion, both ethnic and international, Bags and Accessories to Home and Lifestyle products, the range is truly breathtaking. We are the one stop destination for any bride to be for her trousseau shopping. The beautiful architecture and lavish interiors of DLF Emporio are designed to make shopping a pleasure. Generous spaces, Italian marble, soaring atria and dazzling chandeliers make a visit to DLF Emporio a true sensory experience Tarun Tahiliani says, "The Exposition promises to be a show like no other where the finest luxury brands ­ Forevermark, DLF Emporio, Bentley, and SWAROVSKI ELEMENTS have come together to support us in this spectacular celebration of bridal couture. Add to this, Sumant Jaykishan collaborating on the space design and Sumeet Nair playing a pivotal role in bringing this idea to life, and we have a larger than life event being staged July 22nd onwards" Collection Note The eternal cycle of evolution is what defines couture in India today. And the Tarun Tahiliani Design Studio prides itself on taking this art form to another level. Drawing on deep historical influences in a country rich in cultural handcrafted techniques, we modernize the traditional and make new the old. About his collection for both men & women made exclusively for this Exposition, Tarun says, "Our bridal exposition in July brings to you fine textures and embroidery, the revival of time-honoured techniques and near perfection in fit, drape and finish. With special occasion outfits in a range of silhouettes, we have elements of gota, bandhini, and zardozi, interspersed with crystal, applique and mirrors. Our couture collection this year is designed to hold you spellbound. Outfits geared to specific purpose are defined holistically by their design aesthetic and attention to detail and intricacy. Come, and be a part of the magic."

Feel the whisper of sheer silk overlaid on net and framed by sparkling stones, the sharp symmetry of geometrical and floral artwork in fine black thread juxtaposed on a stark white base, and the voluminous sweep of many panels heavily glinting in antique and luminous gold. Experience the drape of chiffon stylized into dramatic versions of the classic sari, the use of velvet and satin to offset ornately worked surfaces and the luxury and drama of elaborately created shapes and profiles. Slip into a sharply tailored jacket, an exquisitely corseted bodysuit, an anarkali kurta clinched at the waist by a crystallized belt, or a moulded choli with a kalidar lehenga and translucent veil.

About TARUN TAHILIANI Tarun Tahiliani found his design studio in 1990. His distinctive signature has since evolved as a fusion of textile detail, refined luxury, and meticulous tailoring. TT (as he is affectionately known) creates couture, diffusion, prêt-a-porter and accessory lines, which are Indian in sensibility, yet international in their appeal. Having started his professional career with a degree in Business Management from the Wharton School of Business, University of Pennsylvania, he opened India's first up market boutique, Ensemble, in 1987, heralding a fashion and retail revolution in India.

He has many firsts to his credit, including the first-ever Indian designer to showcase at the Milan Fashion Week in September 2003. He has shown collections in New York, London, Milan, Tokyo, Dubai, Singapore, Hong Kong, Moscow, South Africa and Karachi. IN 2008, he opened his super flagship store the DLF Emporio Mall in Vasant Kunj, New Delhi. This is the first store of its kind to merchandise the entire collection ­ Women's, Men's and Accessories. Tahiliani's new line of semi precious jewelry is also a permanent feature at this location, along with new series and brand extensions.

For further information please contact: Stuti Jalan/ Pooja Sharma/ Nicole Juneja/ Sonali Saxena Crosshairs Communication (Mobile: +91 9899069147/ 9899069761/ 9990899871/ 9811881134) Tel: 011- 46707070/ 28/ 24/ 20 Email: [email protected] [email protected] [email protected] [email protected]

Mumbai Contact Details: Dimple Jain/ Aaradhana Gupta Crosshairs Communication Mob: 09819910819/ 9819098846 Tel: 022 ­ 43531000 [email protected] [email protected]

Information

Microsoft Word - Preview Release_23June.doc

3 pages

Report File (DMCA)

Our content is added by our users. We aim to remove reported files within 1 working day. Please use this link to notify us:

Report this file as copyright or inappropriate

490628


You might also be interested in

BETA
Microsoft Word - Preview Release_23June.doc