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2012 300 70 15 1. 10 2. 10 3. 15 4. 10 5. 10 6. 4 x 10 = 40 5 x 8 = 40

80 (1) 40 When we speak of human appearance, we first think of body features. We are aware of this and may do things to change our appearance. Appearance also consists of what we wear and is how we express and make ourselves visually appealing. Clothes may indicate occupation, social rank, age or sex and they create first impressions. These expressions can actually communicate more than language highlighting the cultural shift from printed to visual media. People value how something looks rather than the thing itself. Shun Inoue argues that cities reflect our appearance-oriented culture. Displays of a department store are an example of how urban people communicate visually. The impact of appearance is seen when people interact with each other in public places. Youth culture also gives importance to appearance. Young people are highly conscious of others' eyes because they identify themselves through others. When aware of others' eyes, people do not always accept how they are viewed. They filter, modify or reconstruct others' perspective. However, people adjust their appearances to give a better impression, which Goffman calls "impression management." Goffman regards this as a "performance," like an actor in front of an audience. The nature of "impression management" is to show "the positive side" and to hide "the negative side," not showing one's true self. (214 words) (2) 40 310= 30 1. × 2. × 3. × 4. 5. 6. × 7. 8. 9. × 10. 4 10= 40 1. b 2. a 3. c 4. a 5. b 6. c 7. b 8. b 9. a 10. b



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