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FOR IMMEDIATE RELEASE Contact: José Marques Western & Southern Financial Group (513) 629-1448 [email protected]

Western & Southern to Hire Up to 100 New Associates

­ Company Committed to Growth and Economic Development of Downtown Cincinnati ­

CINCINNATI ­ March 10, 2011 ­ Western & Southern Financial Group (Western & Southern) plans to hire up to 100 new associates over the next few months as the company furthers its commitment to growth and economic development in downtown Cincinnati. The announcement comes as the company completes steps to transition the home office operations of The Lafayette Life Insurance Company from Lafayette, Ind., to Western & Southern's downtown Cincinnati headquarters. "This is yet another sign of our commitment to downtown Cincinnati and to the economic development of our city and the region," said John F. Barrett, chairman, president and chief executive officer of Western & Southern. "We continue to work to make our city an exciting place to work and live. Among other things, the recent opening of Great American Tower at Queen City Square, the soon-to-be-open Residence Inn by Marriott at the Phelps and the relocation of Lafayette Life's home office operations to downtown Cincinnati are all part of our vision for this corner of our city." Most of the positions that need to be filled are expected to be in insurance operations and information services. Open positions include managers, life insurance underwriters, life insurance claim approvers, call center representatives, Java programmer analysts, mainframe assembler and Cobol programmers, VB.Net Web developers, and DB2 database administrators. "At Western & Southern, we offer success-oriented individuals outstanding professional development tools and excellent opportunities for fulfilling careers to serve our ever-growing customer base," said Noreen Hayes, senior vice president of human resources at Western & Southern. Western & Southern is one of Cincinnati's premier downtown employers with almost 2,000 local employees, and it offers generous salary, comprehensive health and dental group insurance, pension plan, 401(k), tuition reimbursement, three weeks paid vacation, 10 paid holidays, and more. Qualified individuals are encouraged to visit the careers section of the company's website at www.westernsouthern.com. About Western & Southern Financial Group Western & Southern Financial Group (Western & Southern) is a Cincinnati-based diversified family of financial services companies with assets owned, managed and under our care in excess of $51 billion as of Dec. 31, 2010. A Fortune 500 company, Western & Southern has received Standard & Poor's AA+ Very Strong rating (one of the eight highest-rated life insurance groups in the world), A.M. Best's A+ Superior rating, Fitch's AA Very Strong rating and Moody's Aa3 Excellent rating, all with a Stable outlook. With a heritage dating to 1888, the group's affiliates include The Western and Southern Life Insurance Company; Western-Southern Life Assurance Company; Capital Analysts Incorporated;1, 2 Columbus Life Insurance Company; Eagle Realty Group, LLC; Fort Washington Investment Advisors, Inc.;1 Fort Washington Savings Company;3 IFS Financial Services, Inc.; Integrity Life Insurance Company; The Lafayette Life Insurance Company; National Integrity Life Insurance Company; Touchstone Advisors, Inc.;1 Touchstone Securities, Inc.;2 and W&S Financial Group Distributors, Inc. For more information, visit www.westernsouthern.com. Western & Southern is the title sponsor of the Western & Southern Open tennis tournament.

1 A registered investment advisor. 2 A registered broker-dealer and member FINRA/SIPC. 3 Member FDIC. Ratings refer to the claims-paying ability of the insurance company and not to the safety, stability or performance of any investment product.

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