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Western & Southern Life's Cincinnati-West Office Relocates

-- New office on the west side of Cincinnati in Bridgetown Business Center -CINCINNATI -- Dec. 14, 2011 --The Western and Southern Life Insurance Company (Western & Southern Life), a member of Western & Southern Financial Group, is relocating its Cincinnati-West office. The relocation will allow the office to better serve its many clients in the region. The office will begin moving on Dec. 19, 2011, from 5100 Glenway Ave. to the Bridgetown Business Center at 3860 Race Road, Suite 105. The new office will be open for business on Dec. 23, 2011. "For more than 123 years, Western & Southern Life has been supporting clients with their financial and insurance needs in Cincinnati," said Troy Brodie, sales vice president of Western & Southern Life's Agency Group. "That tradition continues in our Cincinnati-West office where we are pleased to provide a more convenient location for area residents to have better access to our products and services." Western & Southern Life's Cincinnati-West office is staffed with 20 associates and is one of 181 Western & Southern Life offices across the United States. "We are committed to growing our business in Greater Cincinnati and this move further prepares us to accomplish that," said Brodie.

About The Western and Southern Life Insurance Company The Western and Southern Life Insurance Company, and its wholly owned subsidiary Western-Southern Life Assurance Company, both members of Western & Southern Financial Group, offer life insurance, interest-sensitive life insurance, fixed annuities, retirement strategies and personalized needs analysis for individuals, families and businesses in the middle-income market. They have 181 field offices nationwide, plus and the Client Relationship Center. Both companies are licensed in 43 states and the District of Columbia. For free financial tools, career opportunities and product information, see About Western & Southern Financial Group Western & Southern Financial Group (Western & Southern) is a Cincinnati-based Fortune 500 diversified family of financial services companies with assets owned, managed and under care in excess of $51 billion as of Sept. 30, 2011. Western & Southern's six life insurance companies (The Western and Southern Life Insurance Company; Western-Southern Life Assurance Company; Columbus Life Insurance Company; Integrity Life Insurance Company; The Lafayette Life Insurance Company; and National Integrity Life Insurance Company) maintain the following ratings for financial strength: Standard & Poor's AA+ Very Strong (currently the highest rating held by any life insurance company and making Western & Southern one of the eight highest-rated life insurance groups in the world), A.M. Best A+ 1 Superior, Fitch AA Very Strong and Moody's Aa3 Excellent. With a heritage dating to 1888, the group's 2, 3 affiliates also include Capital Analysts Incorporated; Eagle Realty Group, LLC; Fort Washington


Western & Southern Life's Cincinnati West Office Relocates­ Page 2

Investment Advisors, Inc.; IFS Financial Services, Inc.; Touchstone Advisors, Inc.; Touchstone 3 Securities, Inc.; and W&S Financial Group Distributors, Inc. For more information, visit Western & Southern is the title sponsor of the Western & Southern Open ( tennis tournament, a premier event in the U.S. Open Series featuring the world's topranked professional male and female players.

1 Lafayette Life is not rated by Moody's. 2 A registered investment advisor. 3 A registered broker-dealer and member FINRA/SIPC. Ratings refer to the claims-paying ability of the insurance company and not to the safety, stability or performance of any investment product.






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