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FINAL rd 23 October 2007

ZAC Toons' Bitter Barney goes to ITV Mobile

ZAC Toons, an animation studio, producing multiplatform entertainment properties for mobile, online and TV, today announced it has signed an exclusive partnership with ITV Mobile in the UK, part of ITV plc. The deal will see the launch of new and exclusive mobile content from ZAC Toons' Bitter Barney property. Bitter Barney will make his first appearance on ITV Mobile in the lead up to Christmas. The new Bitter Barney content is destined to amuse fans with 40 comical video shorts, along with animated greetings, wallpapers and voice tones, offering consumers and ITV Mobile a complete content package.

Bitter Barney, who is a thwarted, vertically challenged egg, is a twisted, distraught individual who finds it hard not to be offensive. Fortunately for Barney, his outbursts have comical undertones and paralleled with his flatulence problems, he is surprisingly likable.

Troy Zafer, co-founder and Managing Director of ZAC Toons, commented: "We are very excited about the relationship with ITV Mobile. Bitter Barney has already managed to capture an audience and we believe the collaboration with ITV Mobile will extend our reach across a wider audience. Each of our entertainment properties are developed with a long term strategy in mind and Bitter Barney is the perfect example of this at work. We look forward to further developing the property with ITV Mobile throughout the coming year."

Melissa Goodwin, Head of Mobile ITV Consumer, commented: "This is a perfect example of the kind of made-for-mobile content which sits brilliantly amongst the wealth of clips, downloads and information on our portal. I am aiming to build one of the best mobile sites around the genres of comedy, entertainment, music and celebrities and Bitter Barney is a fantastic start."

-Ends-

Notes to Editors: About ZAC Toons

ZAC Toons is an animation studio creating premium multi-platform entertainment properties for mobile, online and TV. The company produces original and irreverent character animations and cartoons that use humour to cut through a crowded market place. ZAC Toons was co-founded in 2006 by Troy Zafer, Jemma Cook and a team of experienced creatives and has quickly established a strong market presence through securing distribution partnerships that deliver their entertainment properties via 25 mobile operators in 15 countries. The team at ZAC Toons has a wealth of mobile and online experience having collectively worked with more than 100 of the world's leading brands. The company recently secured a seed round of funding from the Creative Capital Fund and several Angel investors. For further information [email protected] please contact Paola dos Santos on 07968 593 037 or

About ITV Mobile

ITV is the UK's largest commercial broadcaster, with our family of channels watched by more than 80% of the population every week. ITV has the most successful commercial family of channels in the UK. ITV1 is the UK's most popular channel in peak-time; ITV2 is the UK's biggest non-terrestrial channel; ITV3 is the most popular nonterrestrial channel on Freeview; and ITV4 had the most successful digital channel launch to date. ITV also owns CiTV, the leading commercial children's channel on Freeview, and Men & Motors. ITV Consumer (ITVC) builds and runs businesses which create and monetise direct consumer relationships for ITV. Its businesses now include ITV.com, Friends Reunited, SDN, ITV Mobile, ITV Local, ITV Interactive and ITV Play. For further information contact Hannah Bailey on 0844 881 8439 or 07940 716006.

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Microsoft Word - BitterBarney_ITV_Rele#4C7AD.doc